Over The Top Training Team 1 KuangYou Cheng Geoff Coon Chavez Epps Julie Goldberg Julia Haines.

Over The Top TrainingOver The Top TrainingTeam 1Team 1

KuangYou Cheng Geoff Coon Chavez Epps Julie Goldberg Julia HainesKuangYou Cheng Geoff Coon Chavez Epps Julie Goldberg Julia Haines

Client and Problem SpaceClient and Problem Space

Over The Top Training is: Over The Top Training is:

a start-up personal training business that needs a start-up personal training business that needs to develop a web presence... to develop a web presence...

in order to market itself and bring in new in order to market itself and bring in new business...business...

as well as to allow current clients more as well as to allow current clients more information and guidance to help them reach information and guidance to help them reach their goals. their goals.

GoalsGoals

Communicate a message that Communicate a message that generates emotiongenerates emotion in in people and people and inspiresinspires them to reach their fitness goals them to reach their fitness goals

Create a site that Create a site that captures the attentioncaptures the attention of site visitors of site visitors with with provocative, interesting content and designprovocative, interesting content and design, and , and keeps them coming backkeeps them coming back

Short term: build marketing presence and Short term: build marketing presence and “buzz”“buzz” that that creates a steady flow of visitors and 4 to 5 creates a steady flow of visitors and 4 to 5 good leadsgood leads a a monthmonth

Long term: help Long term: help grow and supportgrow and support the business by the business by offering other services and allowing user login area for offering other services and allowing user login area for additional content and toolsadditional content and tools

Target Message for UsersTarget Message for Users

• Over The Top Training’s site sparks a desire to Over The Top Training’s site sparks a desire to achieve your fitness goals and energizes you achieve your fitness goals and energizes you on the path to get there.on the path to get there.

Process and ApproachProcess and Approach

Client questions and kickoff meeting Client questions and kickoff meeting

User interviews User interviews

Competitor researchCompetitor research

Group collaboration on site map, features, content Group collaboration on site map, features, content ideasideas

Individual sketches leading to wireframes and site Individual sketches leading to wireframes and site designdesign

Lots of Google Docs!Lots of Google Docs!

User SegmentationUser Segmentation

PersonasPersonas

• SarahSarah

• Role: Life ChangerRole: Life Changer

PersonasPersonas

• CoryCory

• Role: Workout RegularRole: Workout Regular

PersonasPersonas

• MirandaMiranda

• Role: Waist WatcherRole: Waist Watcher

PersonasPersonas

• ChrisChris

• Role: Technique ExplorerRole: Technique Explorer

CompetitionCompetition

CompetitionCompetition

Over The Top Training GoHard! Fitness SteveHochman.com JimKaras.com

Nutrition X

Blog X X X

Testimonials X X X X

Social Media X X

Newsletter X

Before/After Photos X X

Ask the Trainer X

Multimedia X X X X

Member Log in X X

Site MapSite Map

WireframesWireframes

WireframesWireframes

WireframesWireframes

WireframesWireframes

WireframesWireframes

WireframesWireframes

WireframesWireframes

Next StepsNext Steps

• Short Term: Develop a visual design that conveys Short Term: Develop a visual design that conveys emotion and positivity; develop content that is emotion and positivity; develop content that is inspiring and informative.inspiring and informative.

• Long Term: Build in more services and tools and Long Term: Build in more services and tools and develop area for users to log on to get more develop area for users to log on to get more information, track their progress, and schedule information, track their progress, and schedule appointments.appointments.

QuestionsQuestions

• ... and answers.... and answers.