TOOLAPALOOZA: OVER 200 AUDIO, VIDEO, & IMAGE TOOLS FOR SOCIAL MEDIA MARKETING @KMULLETT #ISMConf
Dec 01, 2014
TOOLAPALOOZA:OVER 200AUDIO, VIDEO, & IMAGE TOOLSFOR SOCIAL MEDIA MARKETING
@KMULLETT #ISMConf
OUR GOAL IS TOTO GARNER MORE ATTENTION IN A NOISE FILLED WORLD
@KMULLETT #ISMConf
THOSE WHO SUFFERFROM O.P.C. SYNDROM DON’TSTAND OUT
@KMULLETT #ISMConf
CREDIT: VOLVO TRUCKS – THE EPIC SPLIT FEAT w JCVD
WE’LL TALK TOOLS AFTERCOPYRIGHT
@KMULLETT #ISMConf
» PUBLIC DOMAIN- PRE 1922 BUT…
» CREATIVE COMMONS» FAIR USE» SPECIAL EXCEPTIONS» STOCK
- ROYALTY-FREE- RIGHTS MANAGED
THOU SHALT NOTCOPY IMAGES
@KMULLETT #ISMConf
RAISE YOUR RIGHT HAND, I (STATE YOUR NAME)…
CHOOSE THE RIGHTTOOLS
@KMULLETT #ISMConf
Smartphoneor tablet
Shotgun mic
Webcam
Mic input capable
Pro USB mic
Digital recorder
Headphones
PODCASTING:BE DIFFERENTSPEAK UP, BE HEARD, & ADD VALUE
@KMULLETT #ISMConf
WITH AUDIO EDITING TOOLS
BLEEP THISBLEEPINGBLEEP
@KMULLETT #ISMConf
SETTING UP FORWEBINARS
@KMULLETT #ISMConf
Tablet (notes)
Webcam/mic(or pro mic)
Digital recorderRemote presenter
Smartphone
Glass of water(without ice)
STREAM YOUR KNOWLEDGE
AND WE’RELIVE IN THREE, TWO, …
@KMULLETT #ISMConf
GET OVER IT,YOU ARE IN-PUBLICRIGHT NOW
@KMULLETT #ISMConf
CREDIT: PEOPLEOFWALMART.COMCREDIT: HUMANS OF NEW YORKCREDIT: ARTOFMANLINESS.COM
DESKTOP EDITING & CAPTURESHOOT, EDIT, POSTVIDEO TOOLS
@KMULLETT #ISMConf
STREAMING, PROGRESSIVE, HTML 5
WHERETO HOST IT
@KMULLETT #ISMConf
yoursite.com
WHERE THEY ARE OR YOU WANT THEM TO BE
WHERETO POST IT
@KMULLETT #ISMConf
yoursite.com
WHY YOU SHOULD POSTMULTIPLE PLACES
@KMULLETT #ISMConf
Don’t forget to embed videos on your blog!
BE PREPARED,BE EFFICIENT
@KMULLETT #ISMConf
» TITLE (EPISODE/SHOW/EVENT NAME)» DESCRIPTION» TAGS/KEYWORDS» LINKS TO SUPPORTING ARTICLES» PARTICIPANT/SUBJECT NAMES» LOCATION/GEO» COPYRIGHT» EQUIPMENT
SIX SECOND VIDEOMAY BE ENOUGHTO EXCITE AUDIENCES OR CAUSE A TRIP TO HR
@KMULLETT #ISMConf
*WARNING*
FIFTEEN SECONDS ORCOMPLETELY STILLSHOW A LIFESTYLE, ENTERTAIN, OR TELL A STORY
@KMULLETT #ISMConf
CREDIT: GOPRO
YOUR STORY INCLUDESEVENTS, INTERVIEWS, LIFE, BEHIND THE SCENES, STEP BY STEP/HOW TOs & SOLUTIONS
@KMULLETT #ISMConf
WHAT WILL YOURSTORY BE
@KMULLETT #ISMConf
» STORYBOARD IDEAS» PLAN FOR B-ROLL» CREATE INTROS/OUTROS» USE A SERVICE IF NEEDED
PIXAR'S 22 RULES OF STORYTELLING--VISUALIZED
CAN YOU HAVE TOO MANY
MISCELLANEOUS &SPECIALTYVIDEO TOOLS
@KMULLETT #ISMConf
MAKING INFORMATION VISUAL
INFOGRAPHICSCHARTS &MINDMAPS
@KMULLETT #ISMConf
BE INFORMATIVE,START & CAUSE CONVERSATION,LESS PROMOTION, MORE PROBLEM SOLVING
@KMULLETT #ISMConf
IGNORE THE FIGHT,FIX THE STUPID
@KMULLETT #ISMConf
AND SO MUCH MORE WITH IFTTT
PICTURESINSTEAD OFJUST LINKS
DON’T BLAME THE BOSS OR BUDGET
DESKTOPPHOTOGRAPHY TOOLS
@KMULLETT #ISMConf
TAG & ANNOTATEYOUR PHOTOS
@KMULLETT #ISMConf
PHOTOGRAPHY RULESLIMITED D.O.F. &THE RULE OF THIRDS
@KMULLETT #ISMConf
EMBRACE THE FLOWER (MACRO) & GRID
TOOLS AID CREATIVITY, NOT REPLACE IT
DESKTOPIMAGERY TOOLS
@KMULLETT #ISMConf
SHAMELESS ATTENTION GRABBERS…FOR EMAIL
ALL HAILTHE MAGICALANIMATED .GIF
@KMULLETT #ISMConf
AND MAYBE A BIT STRANGE
DO SOMETHINGDIFFERENT
@KMULLETT #ISMConf
TEXT OVER IMAGES &MEMES
@KMULLETT #ISMConf
TELL AVISUAL STORY
@KMULLETT #ISMConf
@KMULLETT #ISMConf
BONUS SLIDE #1CHEAT SHEETSTEMPLATES, AND X’s & Y’s FOR SOCIAL CHANNELS
@KMULLETT #ISMConf
BONUS SLIDE #2MOBILE TOOLSFOR ANDROID & iOS
@KMULLETT #ISMConf
BONUS SLIDE #3AUTOMATIONAND SCHEDULING AREN’T THE SAME THING
@KMULLETT #ISMConf
BONUS SLIDE #4G+ SHARINGTHEY CHOSE TO DO IT THE HARD WAY
BONUS SLIDE #5WEIGH THE VALUEOF ALL OF YOUR MARKETING, NOT JUST SOCIAL
@KMULLETT #ISMConf
THE HELP PHILOSOPHYHUMANIZE YOUR
MESSAGE
ENCOURAGE CONVERSATION
LISTEN FIRST
PROMOTE LESS
@KMULLETT #ISMConf
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KEVIN MULLETTDIRECTOR OF VISIBILITY & SOCIAL [email protected]/aboutKM
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