Over 1,100 dealer locations nationwide have harnessed …retailtiresolutions.com/wp-content/uploads/2010/12/T3-Brochure... · T3 CertiÞed Tire Center Marketing Program Call 1-877-564-5562

©2008 Tire Centers, LLC RLB 10K T3T-080 (4/08)

T3 Certified Tire Center Marketing Program

Call 1-877-564-5562 or e-mail [email protected]

Over 1,100 dealer locations nationwide have harnessed the power of T3. You can too!

©2010 Tire Centers, LLC All rights reserved. RLB 10K T3T-080 (2/10)

Call 1-877-564-5562 [email protected] www.tirecenterss.com/overview

CONTACT INFORMATIONCONTACT INFORMATION

My TCi Distribution Center Manager:

Manager’s Name:

Address:

Email:

Phone:

Toll-Free:

Fax:

My Dealer Development Manager (DDM):

Name:

Email:

Cell Phone:

Office Phone:

Fax:

©2010 Tire Centers, LLC. Program subject to change without prior notice.

TABLE OF CONTENTSTABLE OF CONTENTS

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[email protected] www.tirecenters.com/overview

I. TCI and T3–Your Partner in BusinessTCI Distribution . . . . . . . . . . . . . . . 3-4Personalized Service . . . . . . . . . . . . . 5Product . . . . . . . . . . . . . . . . . . . . . . 6

II. T3 Merchandising Advantage ProgramsShowroom . . . . . . . . . . . . . . . . . . . . 7-8Online Tire Ordering . . . . . . . . . . . . . 9Online Tire Retail Tools . . . . . . . . . . 10Premium Road Hazard Warranties . 11

III. T3 Local Market Builder ProgramsAdvertising & Marketing . . . . . . . 12-14Direct Mail (Solo) . . . . . . . . . . . . 15-16Yellow Pages Directories . . . . . . . . 17Call On-Hold . . . . . . . . . . . . . . . . . . 18

IV. T3 Business Partner Programs Credit Card . . . . . . . . . . . . . . . . . . . 19Credit Card Processing . . . . . . . . . . 20Aftermarket Wheels . . . . . . . . . . 21-22Bulk Oil . . . . . . . . . . . . . . . . . . . . . 23Bulk Oil Equipment . . . . . . . . . . . . . 23Replacement Batteries . . . . . . . . . . 24National Service Warranty . . . . . . . . 25Full Service Auto Parts . . . . . . . . . . . 26Auto Parts . . . . . . . . . . . . . . . . . . 27-28Office Supplies . . . . . . . . . . . . . . . . 29Cellular Phone Services . . . . . . . . . . 30Uniforms . . . . . . . . . . . . . . . . . . . . . 31

V. T3 Business SolutionsInsurance . . . . . . . . . . . . . . . . . . . . 32Fleet Card . . . . . . . . . . . . . . . . . . . . 32

VI. Training ServicesOn-Site Training . . . . . . . . . . . . . . . . 33Online Training . . . . . . . . . . . . . . . . 33

VII. Dealer RewardsDealer Incentive Trips . . . . . . . . . . . 34

©2010 Tire Centers, LLC. Program subject to change without prior notice. ©2010 Tire Centers, LLC. Program subject to change without prior notice.

TCI DISTRIBUTIONTCI DISTRIBUTION

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Centered on ServiceTM

Formed in January 1986, Tire Centers, LLC (TCI) is one of America’s premier tire distributors operating a network of 77 distribution centers, staffing over 2,500 employees. Centered on Service, TCI is dedicated to brand name products that dealers depend on and consumers trust. TCI administers several highly successful marketing programs from its headquarters in Duncan, South Carolina.

Bringing Value to Your BusinessThe success of TCI is based on providing exceptional value and world-class service to our dealers.• Service – TCI offers unparalleled service by

our dedicated staff• Products – TCI has quality, name brand

products at competitive pricing• Assistance – Our trained staff of professionals

provide personalized attention • Availability – Our distribution centers maintain

excellent inventory levels, and stock expensive and difficult to locate ultra high performance & light truck products

• Support – TCI provides industry-leading sales and marketing programs for dealers

Nationwide CoverageTire Centers, LLC (TCI®) is a national tire distributor capable of serving 95% of the potential U.S. tire market. TCI also provides qualifying dealers with the T3 Certified Tire Center program. Since the launch of the T3 program in 2000, nearly 1,100 independent dealers have harnessed the profit potential of T3.

TCI DISTRIBUTIONTCI DISTRIBUTION

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Tire Centers, LLC Support Center Duncan, South Carolina

TCI Small Tire Distribution CenterTCI Headquarters

T3–Your Business Partner T3 Certified Tire Centers is more than a comprehensive marketing program. T3 gives you the marketing muscle, brand name product support, world-class customer service and business partnership programs to give you that competitive edge—without sacrificing your independence.

T3 offers two program levels–Platinum and Gold. This menu-based approach gives you the flexibility to customize the program to suit your business needs. T3 offers national discount pricing on many service and product offers. You can even use our program pricing to negotiate competitive rates from your local accounts. No matter how you choose to use the program, T3 can provide you with the competitive advantages you’re looking for.


PERSONALIZED SERVICEPERSONALIZED SERVICE

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PRODUCTPRODUCT

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Dealer Development ManagerAs a T3 Dealer Member, you never have to go it alone. You’ll be assigned a professional representative, called a Dealer Development Manager (DDM). Your DDM is a trained marketing professional whose goal is to help you enhance your business, by delivering the value of T3.

This unique blend of quality products and services combined with the personalized support that you will receive from your DDM, represents a sure-fire way to maintain your competitive advantage in today’s challenging market.

• Acts as your personal liaison to the T3 Program• Helps you maximize your cost efficiencies and sales opportunities• Coordinates the advertising and marketing activities for your dealership• Provides your staff with training and support on all aspects of the T3 Program• Facilitates product training• Manages the administration of your co-op account• Develops a strategic marketing plan capitalizing on your unique retail market

Marketing MuscleTarget the right consumers in your market by using sophisticated marketing tools and current market data. You can concentrate the effectiveness of your media dollars by advertising to those consumers who want to buy your products and services.

Co-opAs a T3 Platinum dealer, purchases of eligible Michelin and BFGoodrich passenger and light truck products will accrue Michelin co-op funds. You can maximize your co-op investment, by working with your DDM to develop a media planner that’s right for your local market.

Quality ProductsTire Centers is a direct distributor of MAST (Michelin Americas Small Tires) brand product and offers all tire lines of Michelin®, BFGoodrich®, Uniroyal®, Riken® and Trivant® (TCI’s private label tire). TCI also offers many other high-quality tire brands through our national affiliations with world-class manufacturers.

As a T3 Dealer, you can offer products that boast a high level of consumer awareness and recognition resulting in consumer appeal to bolster your business.

Dealer Value• Tire brands consumers recognize and trust• Coverage of multiple price points• Extensive inventory you can count on

TCI distributes other tire brands including:

SHOWROOMSHOWROOM

7Call 1-877-564-5562 [email protected] www.tirecenterss.com/overview ©2010 Tire Centers, LLC. Program subject to change without prior notice.

SHOWROOMSHOWROOM

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[email protected] www.tirecenterss.com/overview

Basic Merchandising System*

Description QtyA. Sales Counter Fascia (47” x 35”) 1B. Banner (3 Piece Kit w/1-Horiz/2-Verts) 1C. Wall Poster Set (3 posters) 1D. Floor Decal 1E. Michelin Tire Inserts 4 BFGoodrich Tire Inserts 3 Uniroyal Tire Inserts 3 Trivant Tire Inserts 2

Description QtyF. FAB Cards - Michelin 11 FAB Cards - BFGoodrich 11 FAB Cards - Uniroyal 6 FAB Cards - Trivant 3 FAB Cards - Riken 2

Base Merchandising System (A-F) + Premium Upgrade:

Description QtyG. Wall-Mount or Free-Standing Tire Display 1H. Poster Frames 19” x 26” 2I. Counter/Wall Mount Literature Display 1J. T3 Menu Board 1K. Open/Close Sign 1

A

B

B B

CC

E

EE

F

F

IJ

H

H

D

KG

*Contact your Dealer Development Manager (DDM) for co-op reimbursement eligibility. †Merchandising items and quantities are based on availability. Tire Centers, LLC reserves the right to make item substitutions as deemed necessary, and to discontinue or modify the T3 Merchandising System Program without prior written notice.

BASIC SHOWROOM PREMIUM SHOWROOM

T3 members can select from 2 options based on showroom merchandising needs.


ONLINE TIRE ORDERINGONLINE TIRE ORDERING

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ONLINE TIRE RETAIL TOOLSONLINE TIRE RETAIL TOOLS

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Online Tire OrderingTCI offers a better way to find and order tires online 24 hours a day! T.I.P.S. (Tire Inventory & Purchasing System) provides a fast and simple way to search for and order the tires you need with comprehensive data and images. Search by tire size (Fig. 1), vehicle fitment, brand, or by part number for quick ordering. Obtain tire data with a single click. T.I.P.S. is your direct link to your servicing TCI location.

Features• Updated interface with secure login and order entry available 24-hours a day• Multiple tire search options: by Size, Brand, Vehicle Fitment or TCI Part Number• Staggered fitment look-up displays dual results grouped by tire line• Single click access to tire specials and manufacturer’s tire data including tire images• Fast stock order look-up and entry• ‘Truck Ticker’ displays estimated truck departure time from servicing TCI location• Site preferences allow users to customize search results and pricing• Updated Order History site provides invoice data and comprehensive sales analysis

Fig. 1

Online Tire SalesAlong with ordering tires from TCI, you can customize T.I.P.S. to help you streamline tire sales.

Features• Manage multiple accounts and multiple users instantly for increased security and consistency• Personalize site and quote sheets with store profile including store logo• Set comprehensive tire pricing matrix for both in-store and phone-in customers• View comprehensive tire data and images• Compare multiple tires on one screen• Roll-over retail price to view ‘Quick Quote’ prices for 1, 2, 3, and 4 tires• Generate and track customer quotes that include automotive services and custom coupons (Fig. 2)

Fig. 2

Artist’s rendering. Prices and data not valid. Final design and functionality may vary.

Artist’s rendering. Prices and data not valid. Final design and functionality may vary.

PREMIUM ROAD HAZARD WARRANTIESPREMIUM ROAD HAZARD WARRANTIES


ADVERTISING & MARKETINGADVERTISING & MARKETING

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[email protected] www.tirecenterss.com/overview©2010 Tire Centers, LLC. Program subject to change without prior notice.

Offer Peace of Mind to ConsumersAnytime you can give consumers value added service and peace of mind, you strengthen the bonds of consumer loyalty. Give your customers one more good reason to trust and return to your dealership, with our local and national road hazard warranty programs.

Local Coverage - Included with T3 Membership feeCoverage inside 25-mile radius from place of purchase; administered by TCI*

Tire Replacement CoverageIf an eligible passenger/light truck tire under the T3 Premium Road Hazard Warranty plan becomes unserviceable because of a road hazard during the first 25% of usable tread life, and cannot be safely repaired, it will be replaced with a comparable new tire. If available, an exact replacement tire will be installed. After the first 25% of treadwear, coverage will be prorated down to a tread depth of 3/32nds based on the remaining tread. This warranty is valid two years from the date of original consumer purchase and is non-transferable. You will be responsible for any taxes, mounting, balancing, non-covered wear or any other miscellaneous fees. This warranty covers only eligible tires that an active qualified T3 member originally purchased from Tire Centers, LLC. (NOTE: Consumers will be responsible for any taxes, mounting, balancing, or any other miscellaneous fees.)

National Coverage - Fee-basedCoverage only outside of 25-miles from place of purchase; administered by ABS*

Tire Replacement CoverageSame as local coverage.

Tire CoveragesProgram covers all tires sold by T3 member dealer regardless of program level

Flat Tire RepairIf an eligible tire is damaged due to a road hazard and can be safely repaired, the tire will be repaired per manufacturer’s guidelines at any participating facility. The plan covers up to $20 to have the tire repaired.

Flat Tire Changing Assistance ReimbursementIf within 24 months of the initial purchase an eligible tire requires changing, the plan will reimburse up to $75 toward flat tire changing service.

Dealer Value• Adds value to select Michelin®, BFGoodrich® and Uniroyal® brand tires• Builds customer loyalty• No additional cost to dealer for local coverage

*See warranty documentation for complete details about national and local coverages and claim process for each plan.

T3 ADvantageAs a T3 Dealer, you can tap into the resources provided by our T3 Marketing Department. Our in-house graphic designers can enhance your current advertising campaign with professional layouts designed to maximize your advertising co-op dollars and increase overall ad response.

T3 offers you custom ad layout services during promotional and non-promotional periods throughout the year. Position your name next to nationally-recognized brands for heightened brand awareness among your customers.

If you are seeking to re-create your retail brand, let our staff offer design solutions for your logo, signage, invoices and more! This value-added service is priceless.

Multi-Media Capable:• Newspaper• Direct Mail• Flyer Inserts• Yellow Pages• Radio Scripts• Counter Cards• Tire Topper Inserts• Billboards & Banners• Posters & Window Decals• T3 Credit Card Statement Inserts• T3 Dealer Web Page

Dealer Value• Professional advertising layout and design• Improve the image of your dealership• Create or maintain a consistent identity• Increase consumer response• Ensure co-op eligibility of ads

Sample Ad

Sample Yellow Pages Ad

Get a great set of tires and

Get $70* after mail-in rebate when you purchase any set of four new MICHELIN® brand passenger or light truck tires between October 1 and November 15, 2009, and submit your redemption form. Enjoy the quiet, comfortable ride you expect from Michelin — along with $70* for your fall travels. This offer is only available from your participating Michelin dealer during The Michelin Ride of Your Life — where it really pays to pick a great set of tires.

*See redemption form at participating dealers for complete offer details. Offer expires 11/15/09. Void where prohibited. Copyright © 2009 Michelin North America, Inc. All rights reserved. The Michelin Man is a registered trademark owned by Michelin North America, Inc.

after mail-in rebate.

$70*

S U V / C R O S S O V E R

Cross Terrain ® SUVHandle curbs and potholes with confi dence.

FREE

RO

AD

HA

ZAR

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L U X U R Y P E R F O R M A N C E T O U R I N G

EnergyTM MXV4® PlusGo farther with each tank of gas.

FREE

RO

AD

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ZAR

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P A S S E N G E R

Harmony ®

Enjoy a quiet, comfortable ride.*

FREE

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AD

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S U V / C R O S S O V E R

Latitude® Tour HPStop shorter. Stop safer.

FREE

RO

AD

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A L L - T E R R A I N

All Terrain T/A ® KOThe race-winning standard for off-road performance.*

FREE

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T O U R I N G S E D A N

Advantage T/ATM H/V60,000 Mile Limited Manufacturer’s Warranty

FREE

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We Perform All Major Automotive Services!• Tires• Brakes• Alignments• Oil Changes• Tune-Ups• Exhaust• Suspension

• Cooling • A/C Service• Batteries• Warranties• Shuttle Service

ABC Tire & Auto Center, Inc.1234 Main St. • Anytown, US 12345HOURS: Monday - Friday 8:00-5:00, Saturday 8:00-12:00

DEALER TAGLINE GOES HERE--REMOVE IF NO TAGLINE

987-654-3210Special Financing Available. Subject to Credit Approval.

www.T3tires.com

Michelin brand tires are engineered to give you and those around you the freedom to drive with confi dence.

Promotional pricing applies only to the advertised products and services in this promotional offer. Information was deemed accurate at time of printing but not guaranteed. This promotional offer is subject to change without prior written notice.

Michelin offers safe, fuel effi cient, long-lasting tires that provide exceptional performance and extraordinary value.

EXPIRES 12/31/09. Not valid with other promotions. Valid only at ABC TIRE & AUTO CENTER. Must have coupon.

Tire Inspection

FREE • A $2000 Value!

• Inspect tread for proper wear• Check tread depth• Check & Set proper tire pressure

#43

VALUABLE COUPON


Tire Inspection



#43

VALUABLE COUPON


Tire Inspection



#43

VALUABLE COUPON


Tire Inspection



#43

VALUABLE COUPON


Tire Inspection



#43

VALUABLE COUPON

T3 Web Page




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The Basics of Good AdvertisingStep 1 – Understanding Your Local MarketT3 can help you to determine your trade zone, so that you know exactly where your customers are located down to the sub-zip codes. You can receive a wealth of valuable demographic research that clearly identifies your customer base. For example, you can make sound decisions based on household income, vehicles owned, replacement tire rates, or a dozen other factors. Armed with that knowledge you know who to target with your advertising, so you don’t waste your ad dollars.

Step 2 – Selecting Your Advertising OptionsUnderstanding your target audience allows you to determine the most effective means of reaching your true customers. T3 can also help you decipher the confusing media terminology and price rates allowing you to choose not only the best medium, but the best cost.

Step 3 – Developing Your CreativeSaving money is as easy as relying on T3 to produce your advertising. Local ad agencies and design firms are expensive, and that doesn’t even include the cost to print or place your ad. T3 staffs an in-house design team that can assist you in creating billboards, logos, newspaper ads, direct-mail, Yellow Pages directory ads, and much more! Take the money you save on creative and invest it to purchase more ad space.

Step 4 – Analyzing Your Advertising ResultsKnowing what works and what doesn’t is the first step in developing an effective marketing and advertising program for your business. Remember, your business is unique. What works for one dealer may not be suited for your local market. Make sure that you build in a method to track and measure the success of your advertising. Use that information to continually improve your marketing and advertising plan.

Marketing and Advertising SupportRunning a successful retail business can be demanding. As a retail tire dealer, the majority of your time is spent meeting

the day-to-day needs of your customers, from

installing new tires, new brake pads, changing the oil or testing the

charge on a battery. At the end of the day, you want to make certain your customers

leave satisfied, so they’ll return as repeat customers. But what about soliciting

new business? Or communicating with existing customers about your latest service or product offerings?

When it comes to advertising and marketing, if you’re like most dealers,

you are often bombarded with offers to advertise your business in local newspapers, magazines, direct-mail, cable TV, broadcast TV, Yellow Pages, and the Internet. Finding the time to sort through and make sense out

of the myriad of advertising options can pose as a daunting challenge. You may

have more questions than answers: Where should I advertise? What’s the best day of the week to advertise in your local newspaper? Is direct-mail a

better choice than cable TV?

As T3 member, you can receive a wide range of marketing and advertising support to help you advertise your services and products effectively and efficiently. T3 understands

your needs and has partnered with industry-leading suppliers

that specialize in providing advertising solutions for retail tire dealers.

T3 offers comprehensive marketing and advertising support to help your business remain successful for years to come.Below: Sample advertising layouts–direct mail, newspaper, yellow pages, billboard

DIRECT MAIL (SOLO)DIRECT MAIL (SOLO)


DIRECT MAIL (SOLO)DIRECT MAIL (SOLO)

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Increase Car Counts by Targeting New Residents67% of new-residents say: “Finding an auto service business they can trust is the most stressful part of moving!” Moving Targets sends a powerful Customized Letter & Gift

Certificate, with your Personalized Offer, to new residents in your neighborhood. They persuade customers to become loyal to YOU, before your competitors even know their name. These low-cost mailings bring in prospects who are 5 times more likely to become loyal “regulars.”

Moving Targets’ experts will help you define the trade area and demographic screening that works best for your location. They’ll target only the most qualified new neighbors in your area. This is a turnkey program that runs on “auto-pilot.” For FREE SAMPLES – with user references so you can check them out for yourself – call 800-926-2451 or visit www.MovingTargets.com.

The Target OfferMoving Targets’ pricing strategy is simple, straightforward—and, affordable. Moving Targets’ pricing has no minimums, contracts, set-up charges, cancellation fees or hidden strings of any kind! The direct-mailers that Moving Targets produces are eligible for up to 100% Co-op reimbursement if you are a T3 Platinum or Gold dealer.

Moving Targets® New-Mover Mailing Service• Persuade new residents to visit you first instead of your competitors • NO Contracts, NO Set-Up Fees, NO Minimum Mailings, NO Hidden Charges.

Loyal Rewards® Customer E-mailing Service• Use the power of e-mail to turn your own customers into a

profitable gold mine of untapped business. • Register your customers to receive money-saving Personalized

Gift Certificates from you via e-mail. • Plus we help you collect and input names and create and

send your promotions for you.• NO Contracts, NO Set-Up Fees, NO Minimum Mailings,

NO Hidden Charges.

Birthday Connections®

• Turn hundreds of neighbors into crowds of buyers by sending them a greeting and gift for their special day.

• Includes a fully customized local mailing list (with your neighbors’ birthdays).

• Complete Birthday Card and Gift Certificate design, personalization, postage, and mailing.

• NO Contracts, NO Set-Up Fees, NO Minimum Mailings, NO Hidden Charges.

Contact the Right Customers at the Right TimeT3 offers you discount pricing on infoLab services. More than 1,500 tire retailers from a cross section of major independents and company owned stores are using professional, turnkey programs. infoLAB’s CustomerReachTM program provides you access to the industry’s most advanced customer retention system. Increase customer loyalty,

frequency of visits, and car counts. Best of all, once the system is up and running, it requires little or no intervention on your part, so you can focus your attention on other business matters.

Contact• Regularly Scheduled Customers • First Time Customers• Lapsed Customers

Mail Pieces• 4 !” x 6” post card (standard)• 6” x 8 "” (oversize)

Creative• Extensive library to choose from • Personalized customer and

store-specific information• Coupon offers• You select your offers and price

points by location

infoLAB Offering• Database Management & Extraction• Customizable, Full-Color Print-On-Demand Targeting• Customer Service Reminders• Thank You Cards to High-Value Customers• Lapsed Customer Cards• First Class Postage• Targeted Prospecting• New Movers • Customer and Prospect Targeting within Retail

Trade Area• Reporting and Analytics Including Monthly

ROI Reports• Access to www.infolabdatacenter.com

Point-of-Sale Compatibility • GBMS• Mitchell• ASA Tiremax & Tirepro• RO Writer• Maddenco• Vast• VIP and others

Dealer Benefits• Higher Car Counts and Customer Loyalty• More Tire Sales• More Service Sales• Measurable and Significant ROI ($6 in additional

gross profit for each $1 spent)

YELLOW PAGES DIRECTORIESYELLOW PAGES DIRECTORIES


CALL ON-HOLDCALL ON-HOLD

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Display Ads using TMP WorldwideTMP can offer you competitive rates to advertise in your local phone directories. TMP Worldwide is the world’s largest phone directory agency, which provides ad placement and ad creation services for display ads. Depending on the size, ads can list a variety of information including:• Dealership Name • Credit Cards Accepted• Address • Hours of Operation• Phone Number • Major Tire Brands Offered• Service Repair

Display ads can range in size from a full-page to a single column width. Color can vary greatly also from a simple Black and White ad to one that sports full color. Most display ads and dealer–created ads are listed in the Yellow Pages under Tire or Tire Dealers. As a T3 Platinum dealer, you can offset the cost of dealer-created display ads that promote Michelin and BFGoodrich brand products tires with co-op funds under current co-op guidelines.

Trademark Listings using Ketchum As a T3 Platinum dealer, you can use Michelin co-op to promote your business under the Michelin and BFGoodrich trade listings. Michelin’s Trademark listing program is a cost-effective way to promote your business. Ketchum Directory Advertising (KDA), Michelin’s authorized vendor, assists you in placing a trademark listing under the Michelin or BFGoodrich brand names or logos in phone directories across the country. This means that only Ketchum can place trademark listings associated with the MAST brands in your local phone directory.

If you choose to participate, your business address and phone number are listed under the Michelin logo, along with other Michelin authorized dealers in the area. Only authorized Michelin Alliance Dealers are eligible to participate in this program. Other options include listings under the BFGoodrich logo or the Uniroyal logo in the same fashion. All listings appear in the Tire or Tire Dealer section in the Yellow Pages and listings under Michelin and BFGoodrich brand logos are eligible for co-op reimbursement under current co-op guidelines.

Dealer Benefits• Advertising at a low cost• Gaining instant credibility by associating with globally recognized

and trusted brands• Applying co-op to offset the cost• Using trade listings a part of an overall marketing strategy

Yellow Pages Tire-Advertising Facts• Tires heading ranked 24th most-referenced heading out of over 2,000 headings• 89% of Yellow Pages references to “Tire Dealers” result in a call or visit to dealer

65% of these contacts result in a purchase• 42% of purchasers are new customers• Display ads in the “Tire Dealers” heading generate about $8 for every $1 of

Yellow Pages investment

Maximize Your Phone’s Potential With our national discount program you can take advantage of an effective call on-hold program. A good call on-hold program can mean the difference between winning and losing a sale with an existing customer, retaining or losing a repeat customer and winning or losing a new customer.

There are many on-hold vendors, but only messaging-on-hold programs produced by Vital Media are eligible for co-op reimbursement from Michelin for T3 Platinum

dealers. By using Vital Media, your dealers are eligible to receive reimbursement for up to 100 percent of the cost to produce and maintain a messaging-on-hold program.

Vital Media produces quarterly messages that advertise Michelin products and promotions. Michelin’s message plays at the beginning of the recording. At the conclusion of the Michelin message, Vital Media will record a customized dealer tag. This tag can include any customized message that promotes your business, including: specials on automotive service repairs and tires, hours of operation, maintenance tips or any other message that you think would be beneficial for customers to hear. Messages are updated 4 times a year, and the service is billed annually.

Studies show that…

• 7 out of every 10 business callers are placed on-hold• The average hold time for businesses with 2 lines or more is 55 seconds• More than 50% of callers placed on silent hold hang-up and more than half of those callers

never call back• 88% of callers prefer on-hold messages versus dead silence or the radio• 20% of callers make a purchasing decision based on information they heard while they

were on-hold• 93% of the average marketing budget is spent to entice potential customers to call a

business, and only 4% of the average marketing budget is spent on caller retention

Dealer Benefits• “Reduce hang-ups by 50% with messaging-on-hold”

–Telemarketing Magazine• Create up-selling opportunities generated from promotional messages• Decrease your customers’ perceived on-hold time while gaining an extra few moments to

capture a sale

CREDIT CARDCREDIT CARD


MERCHANT PROCESSING SERVICESMERCHANT PROCESSING SERVICES

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A Nationwide NetworkSell more products and services by offering our T3 Credit Card. Your customers will appreciate the convenience, as well as special financing options that allow them to increase their buying power. The T3 Credit Card is valid at all participating T3 locations, as well as over 16,000 CarCareONE network retail locations.

A Single Source for Payment SolutionsFirst Data is a global technology and payments processing leader, serving more than 5 million merchant locations, 2,000 card issuers and their customers and millions of consumers worldwide. Whether the choice of payment is a gift card, a credit or debit

card or a check, First Data securely processes the transaction and harnesses the power of the data to deliver intelligence and

insight for its customers. First Data also provides payment processing solutions such as fraud protection and authentication solutions, check guarantee and verification services and point-of-sale (POS) devices and service.

The power of First Data is available to all T3 Dealers regardless of transaction volume.

The First Data T3 program offers numerous benefits including:• A money-saving price structure for all checks, credit, and debit card transactions• Easy implementation and training• One convenient statement, incorporating all card transactions• Industry-leading security and reliability

When you establish a relationship with First Data you will have access to:

• Custom Gift Card Program• Custom Loyalty Card Program• Payroll Card Program• Internet payment solutions for cards and checks• On line reporting available 24 hours a day via

Myclientline.net• Ongoing education and information on security,

PCI-DSS compliance and how to avoid chargebacks • Personal consultation explaining the most cost

effective and secure ways to process transactions• A custom solution tailored to your needs from an

Account Executive who cares about your business

The T3 First Data Program is only available through our exclusive T3 representative. Ask your DDM to have him contact you.

Dealer Value• Increases customer base by 1.5 million CarCareONE cardholders in the network• Online account management• Electronic applications are quick and easy to process• Professional point of sale material are included • Promotes repeat business • Increases potential sales by increasing consumers’ purchasing power• Promotional statement inserts provide direct advertising to current card-holders

Consumer Benefits• Instant Credit• Nationwide Acceptance• Low Monthly Payments• ‘Deferred Interest’ Promotions

©2010 Tire Centers, LLC. Program subject to change without prior notice.

AFTERMARKET WHEELSAFTERMARKET WHEELS


AFTERMARKET WHEELSAFTERMARKET WHEELS

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Wheel Pros®

Take advantage of the growing consumer demand for aftermarket wheels with Wheel Pros®. Whether it’s import tuners or luxury SUVs, Wheel Pros® provides wheels to meet your customers’ needs at competitive pricing.

Product LinesAmerican Racing Asanti ATX Boyd Coddington Dale Earnhardt Jr. DropStars Duior Helo KMC Lexani Lorenzo Modular Society Motegi Racing Moto Metal OE Creations Symbolic Twenty Inches Strong Venti Plus XD Series

Dealer Value• Receive discount pricing on brand name wheels• Expand your product offering to growing market segment• Choose from the widest exclusive selections of custom wheels• Receive ongoing support from professional wheel specialists• Receive free consumer catalogs• Receive deeper discounts for displays and display wheels

Consumer Benefits• Wide selection of high-quality custom wheel designs• Wheel sizes available from 14” to 26”• Convenient one-stop tire and wheel shopping

Custom Wheels Unlimited®

Take advantage of the growing consumer demand for aftermarket wheels with Custom Wheels Unlimited®. Whether it’s import tuners or luxury SUVs, Custom Wheels Unlimited® provides wheels to meet your customers’ needs at competitive pricing.

Product LinesBigg Enkei Dolce Kasino Alloys Katana Lexani Mezzano Alloys MirorNinja Prova Radd Alloys Rox Strada

Dealer Value• Receive discount pricing on brand name wheels• Expand your product offering to growing market segment• Choose from the widest exclusive selections of custom wheels• Receive ongoing support from professional wheel specialists• Receive free consumer catalogs• Receive deeper discounts for displays and display wheels

Consumer Benefits• Wide selection of high-quality custom wheel designs• Wheel sizes available from 14” to 26”

• Convenient one-stop tire and wheel shopping• Custom Wheels Unlimited’s library is pre-loaded in AutoWare’s

Softwheels

Installation Kit

Display Rack - 24”x 24”x 50"

Lexani® LX-6 Helo® HE845

BULK OIL & BULK OIL EQUIPMENTBULK OIL & BULK OIL EQUIPMENT


REPLACEMENT BATTERIESREPLACEMENT BATTERIES

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Replacement Batteries Jump Start Profits!By signing up with one of the T3 Battery Programs, you are able to offer your consumers even more auto-related services while increasing your potential for higher invoices at minimal cost or effort on your part. These state-of-the-art products meet or exceed original equipment performance standards and are stocked on-site to shorten customer wait times.

Interstate Battery Program• Incur no deposit or charge on batteries not sold or outdated• Receive on-site warranty credits with core/junk battery removal• Hot-shot delivery available from local warehouses with regular routes• Receive EPA indemnification• Discount tiers available based on yearly battery purchases• Nationwide 18-month free replacement Consumer Warranty at over 200,000 locations

Mighty Battery Program• No charge initial inventory and rack program• Nationwide 20-30-40 Months Free Replacement Warranty Program• Custom tailored inventory delivered, stocked and rotated weekly• Credits for cores issued at time of delivery• Battery tester program available to promote batteries as a preventive maintenance item

NAPA Battery Program• No initial investment. You pay for batteries as they are replenished• DEBI Rack provided at No Charge• Batteries are kept fully charged• Nationwide Warranty Program• #1 consumer-rated products• Battery purchases count towards your 5% quarterly T3 NAPA rebate

TM

Bulk OilT3 has partnered with brand name suppliers of quality bulk oil and lubricants. Realize higher profits with the T3 Bulk Oil Program though Chevron or ConocoPhillips. Offering lube, oil and filter services can boost you consumer base by getting potential tire customers through your door.

Dealer Value• Offer oil change and other fluid services to your customers• Increase customer loyalty• Increase customer retention• Increase your ticket average and car counts• Increase your profits

Chevron Brand

• Quality Chevron Supreme products• Motor oils, synthetics, gear oils and ATF• Bottom-line, no frills National Account pricing• Bulk and drum products available• Keep Full Program – 200 gallon minimum per delivery (bulk/drum combined)

ConocoPhillips Brands

• Quality Kendall® ,76® , Conoco®, and Phillips 66® brand products• Motor oils, synthetics, gear oils and ATF• National Account pricing on the most popular bulk weights• Competitive pricing on all other products via local marketer• Marketing support available including signage, menu boards,

pennant strings, fender covers, floor mats, and static clings• Free point-of-purchase items and non-imprint static clings (1 per oil change) • National consumer promotions

Bulk Oil EquipmentGraco offers your business the highest quality fluid handling equipment. T3 membership brings you competitive pricing to reduce your costs and drive your profits. Choose from three packages customized to your level of oil change service.

NATIONAL SERVICE WARRANTYNATIONAL SERVICE WARRANTY


AFTER

FULL-SERVICE AUTO PARTSFULL-SERVICE AUTO PARTS

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Offer Peace of MindBoost your reputation as a dealer who provides quality repairs backed by a national service warranty and superior customer service. You can create a climate that builds consumer trust and repeat business.

Consumer Benefits• Fosters peace of mind• Toll-free number can direct consumers to

nearest service provider• Allows warranty work to be performed at

any one of 23,000 participating locations nationwide

Dealer Value• T3 dealers receive a substantial savings on monthly coverage• Provides a great tool to up-sell service to customers• Provides fast and efficient administration by a nationally recognized service warranty

network–SonsioTM

• Payments issued within 48 hours of warranty service performed• Provides true nation-wide coverage on dealer’s work• Covers over 95% of repairs performed• Offers dealers ability to compete with large regional and national chains• Warranty claims paid at very competitive rate that is based on dealer’s actual hourly

service rate• Absolutely NO CHARGEBACK to the facility who performed the work that had to be

redone!• Ability to help customers that have issues and cannot get back to original repair facility• Helps preserve dealer’s good reputation

Full Service Auto PartsAs a T3 member you can take advantage of discount offers, quality products and rebate programs. Mighty can help you maintain a proper parts inventory custom tailored to your place of business, giving you more time to focus on the business of selling tires and pre-ventive maintenance services.

Think of your Mighty Representative as your complimentary inventory specialist. While handling all aspects of your replacement parts inventory, Mighty will recommend ways to improve productivity, sales and profits.

Dealer Value• Quarterly rebate on qualifying purchases• High quality replacement parts that meet or exceed

OE standards• Organized parts room with strip and tag labeling• Weekly stock orders with next business day delivery• Mighty representative manages customized inventory

and stocks product• Inventory obsolescence protection• Online and printed catalogs• In-store product and sales training• Mighty supported consumer and technician promotions

Consumer Benefits• Minimal wait time on in-stock parts• High-quality OE parts• Product warranty available

TM

BEFORE

AUTO PARTSAUTO PARTS

27Call 1-877-564-5562 [email protected] www.tirecenters.com/overview ©2010 Tire Centers, LLC. Program subject to change without prior notice.

AUTO PARTSAUTO PARTS

28Call 1-877-564-5562

[email protected] www.tirecenters.com/overview©2010 Tire Centers, LLC. Program subject to change without prior notice.

NAPA Auto Parts ProgramT3 has partnered with NAPA to provide you with value-added products and programs at competitive pricing. NAPA can help you maintain a proper parts inventory tailored to your place of business, giving you more time to focus on the business of selling tires. With NAPA’s One-on-One service, gain a competitive edge over your competition by offering quick and accurate repairs.

Dealer Value• Quarterly Rebate on qualifying purchases when you reach $7,500• NAPA Premium, Value Line and Service/Supply Products at

Master Installer pricing with no minimum required• Over 342,000 part numbers including 43,000 parts for import vehicles• Daily parts delivery and “hot shot” delivery of in stock parts to stores

with a goal of delivery in less than 45 minutes (usually 15-30 minutes)• One-on-One service from local NAPA store• Stocking inventory plans customized to your needs, as required• Full obsolescence protection and inventory changeover assistance• Machine Shop Service where available from participating NAPA stores• 24/7 NAPA Pro-Link computer link for online ordering from

participating NAPA stores• Computer parts catalog with suggested retail prices for accurate

price quotes• NAPA National Warranty Program• NAPA Battery Program

The CARQUEST Competitive EdgeAccelerate your service business with CARQUEST Auto Parts. As a T3 Member you are eligible for the CARQUEST Edge Program, a comprehensive auto parts support program. The CARQUEST Edge provides today’s auto service professionals with solutions to streamline their auto parts operation by providing world-class O.E. and aftermarket auto parts. CARQUEST also offers ASE Certified Training and other resources that give your sales staff a competitive advantage at the point-of-sale.

Program Information• T3 National Account Pricing• Customized Pricing Matrix• Consistent for all Locations• Growth Incentive Paid Quarterly• Electronic Order Incentive• WorldPac–Your Import Source• Virtual Vehicle M.D.• Vision-Direct Ordering from Supplier/Manufacturer

Product Excellence• Full Line of Globally-Sourced Products• Exact Form, Fit, Function• Very Competitive Pricing• Coast-To-Coast Warranty across North America

Technology ExcellenceWeblink is your electronic ordering and information link for:

• Product Information and Images• Repair Data• Labor Guides• O.E. to Aftermarket Interchange• O.E. VIN Decoder• Non-application Catalog• Technical Service Bulletins• Tire Ftment

Training ExcellenceCARQUEST Technical Institute

• ASE Certified Training Provider• Instructor-Led Training

(Hybrid,TPMS, Advanced Diagnostics)• Customized Training Solutions• Web-based E-Learning• Virtual Vehicle M.D.

OFFICE SUPPLIESOFFICE SUPPLIES


CELLULAR PHONE SERVICESCELLULAR PHONE SERVICES

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A Great Deal on Office SuppliesAs a T3 member, when purchasing in-store, an instant 10% discount is provided on all qualified items at the register when you pay using your registered credit card. Dealers must use their registered credit card when making purchases to receive this discount offer. When purchasing online from www.officedepot.com/bsd, the discounted price is automatically shown and applied to qualifying items.

PurchasingThis offer is valid at all 1,100+ Office Depot stores in the United States and at www.officedepot.com/bsd.

Qualified Items*

• Binders • Storage Batteries • Portfolios • Blank media • Filing accessories • Message pads • Sticky notes • Adding machine rolls • Computer paper • Fax paper • Envelopes

• Labels • Shipping supplies • Binder clips • Paper clips • Staplers • Legal pads • School supplies • Pens and pencils • Markers • Copy services

*Note: Certain items are excluded from further discount.Visit www.officedepot.com/bsd to see your discounted pricing. The Office Depot name and logo are the registered trademarks of The Office Club, Inc.

Wireless CommunicationSprint offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to business users like T3 Dealers.

Stay in Touch for Less• Flat rate corporate pricing on all handset devices – As a T3 member that adds up to

instant savings.• Up to 18% monthly discount on services – Depending on the cost of your current

service plan, you could be eligible to receive up to an 18% monthly discount on your phone service.

• Activation fees waived – When you enroll, all activation fees normally applied to new accounts will be waived.

• Upper-tiered customer support – As a T3 member you will receive customer service and program support, managed by Strategic Telecom, exclusively for T3 members.

• Offer available to both new and existing Sprint Nextel customers.• Extended discounts – Discounts can be extended to T3 Dealer employees and family

members.• You cannot get these discounts through your local Sprint store.

You must call 1-800-232-7079 or go to www.T3.sprintshops.com

Available Services• Nextel Direct Connect®

• Mobile Broadband• Mobile E-mail• GPS & Mobile Applications• IP Convergence• Personalized Business Solutions • Entertainment Options: Games, Sprint TV®,

Music, Radio

UNIFORMSUNIFORMS


FLEET CARD & INSURANCE FLEET CARD & INSURANCE

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Professional Uniforms As a T3 member you are eligible for our national discount pricing offer from Cintas. Professional uniforms help establish credibility and promote trust among consumers. Your customers will appreciate the ease with which they can identify your uniformed staff. Make the retail buying experience easy and pleasant for your customers.

Consumer Benefits• Identifies staff members easily• Builds consumer confidence and trust in

dealership

Dealer Value• T3 pricing discount• A uniformed staff increases company recognition and promotes consumer

confidence in a professional looking staff• Less expensive alternative to purchasing and laundering clothes• Save time and money with its minimal administrative requirements• Each garment is custom fit to individual employees to ensure a proper fit• Mend and replace rented garments under normal wear and tear • Remove garments from service when an employee leaves• Custom floor mats are available and are cleaned by Cintas

Service FleetsThe Wright Express card provides your fleet customers payment flexibility, while expanding your customer base and increasing your revenue potential.

Dealer Value• Increase customer base • Register your company in the Wright Express

National Merchant Site Directory• Eliminate administration of receivables• No setup or application fees • Introductory discount rate• Process invoices telephonically• Monthly payments deposited directly into your bank account• Provides 24 hours/7 days a week customer service

Protect Your FutureFederated provides expert analysis that can help prevent physical and financial risks to your business and personal assets. Let your Federated representative tailor a plan to fit your needs and provide ongoing analysis as your business grows.

Dealer Value*

• Offers Property & Liability, Workers Compensation, Group Health, Life & Weekly Income and Financial Protection Services

• Provides fast, fair claims service by highly trained adjusters, appraisers and rehabilitation specialists

• Helps avoid costly legal action by using new employee and hiring checklists and motor vehicle review programs

• Risk Control ReviewSM- Identifies on-site hazards, and recognizes loss prevention and cost containment measures tailored to your business

• Financial Protection ReviewSM- Identifies business life insurance, business continuation, and group health insurance needs for your business

• Annual Client ReviewSM- Provides ongoing analysis of coverages and changes affecting your insurance needs as your business grows

• Receive excellent customer service with Federated’s “Client Service Standards” to develop a trusting client relationship

• Receive individualized safety materials and programs

*Some services may not be available in all areas

FEDERATEDINSURANCE ®

DEALER INCENTIVE TRIPSDEALER INCENTIVE TRIPS

Dealer Incentive TripsTCI partners with key manufacturers to offer a variety of incentive programs designed to help dealers increase business and reward great performance. For details contact your Dealer Development Manager to learn about current opportunities.*

Call 1-877-564-5562 [email protected]

www.tirecenterss.com/overview

Porsche Tours of Italy

TCi Great Escape

Skip Barber Driver Training

*Events are subject to changeWide Open Baja

TRAINING SERVICESTRAINING SERVICES


On-Site Training (Eligible to T3 Platinum/AAD Dealers)Michelin Product Fundamentals – Upon completion of the course, students will be able to identify what product and tire technical resources are available and explain the details and advantages of key tire technologies and how to relate them to consumers in terms of benefits.

The Retail Experience – This course is designed for tire sales personnel who are interested in honing their craft and updating their skills with the latest information and techniques.

Front Line Management – Designed for retail managers who want to update their skills with the latest information and techniques that will make their job of managing easier.

High Performance Seminar (2 Day) – Provides you with the information and practice you need to be confident in selling high-performance tires.

4x4 Center Light Truck Seminar – Fast-paced interactive classroom and field workshops that focus on Michelin & BFGoodrich LT products and technologies, as well as some serious off-road driving on a very challenging trail ride.

Rod Hall Light Truck School – This exciting hands-on off-road light truck tire training seminar provides participants with the knowledge and experience to increase their credibility when selling MAST light truck products to their customers.

New Rules of Advertising & Promotions Seminar – Provides promotional planning to generate new customers and incremental sales. Teaches participants how to make effective choices between media alternatives and learn how to develop new business within their market.

TIA Automotive Certification – Provides hands-on demonstrations with classroom instruction to identify the necessary procedures to ensure safety for both the technician and driver. Upon completion, students will be able to deliver the content of the program as an instructor in the field.

Leadership Development – Examines of the research and best practices of high performing sales organizations and instructs participants on leading others, coaching performance improvement, appraising employee performance, and activity management.

Online Training (Eligible to T3 Dealers)T3 dealers can take advantage of Michelin’s effective training programs.

Michelin-Training.Net

• Tire Essentials – Tire Definitions & Sizing, Sidewall Markings, Selecting Replacement Tires, and Tire Service

• Ultra-High Performance Sales & Marketing• Michelin Tires – 13 training courses focused on individual tire lines• BFGoodrich Tires – 9 training courses focused on individual tire line• Uniroyal Tires – 6 training courses focused on individual tire line

Over 1,100 dealer locations nationwide have harnessed …retailtiresolutions.com/wp-content/uploads/2010/12/T3-Brochure... · T3 CertiÞed Tire Center Marketing Program Call 1-877-564-5562

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