Jul 12, 2015
IS CORPORATE SOCIAL ENTREPRENEURSHIP THE NEW
DRIVER FOR INNOVATION?
CONTENT
1. Inspire: why corporate social entrepreneurship? 2. Learn: case of Heerema Marine Contractors and Our
Oceans Challenge 3. Do: develop your corporate social entrepreneurship
strategy
CURRENT CHALLENGES
Growing to 9 billion world population in 2050
50% of wealth is owned by 1% of population
840 million face chronic hunger
Source: Social intrapreneurism and all that jazz
60% of our eco-systems is used unsustainably
34 million people live with HIV/ AIDs
2 thirds of 1 billion illiterates are women
over 57 million of children do not go to school
only 16% internet penetration in Africa
10.5 million refugees worldwide
202 million people are unemployed (13% are under 21)
1 billion cars in the world
In 2050 70% of people will live in urban areas
energy consumption will grow 56% by 2040
IMAGINE FOR A MINUTE…
How could your company contribute in a
positive way towards solving this issue?
A NEW TYPE OF ENTREPRENEUR
?
UNIQUE PROFILE
Social intrapreneurs aim for social and environmental goals while at the same time generating profit for their employers.
CHANGING PLAYING FIELD
CHALLENGES DISRUPTIVE TECHNOLOGIES
Create markets that protect and enhance the environment Develop inclusive technology to enable all levels of society to participate Develop new circular business models saving energy and limiting waste New job creation through new inclusive business models Low cost services to urban dwellers Making use of green energy sources Support the BoP to become bankable Mc Kinsey
CSR to CSE
Operational processes
Products & services
Markets & business models
Business Value
Soci
etal
Impa
ct
A new era
THE WHY OF CORPORATE SOCIAL ENTREPRENEURSHIP
• Impact as a driver for innovation to develop disruptive
innovations to stay ahead of competitors
• Business: our fast changing world asks us to rethink the way
we do business and innovate to stay relevant in the future
• Organization: need to stimulate and tap into
entrepreneurial skills and need for purpose of your
employees (generation Y)
Kuratko et al 2012
THE SOCIAL INTRAPRENEUR
• Entrepreneurial DNA
• Persistancy and learning oriented
• Deep knowledge of organization to gain “trust”
• Intrinsic motivation to make a difference (often build upon
early experiences)
• Ability to articulate how their ideas can integrate both
business and societal goals to a business audience
• Inspiration to engage others
Kuratko et al 2012
INSPIRATION & EXAMPLES
Also see: The Social Entrepreneur a field guide for corporate changemakers
PRE-CONDITIONS INTRAPRENEURSHIP
• Top Management Support: extend of support on all levels within
the organization
• Autonomy/Work Discretion: freedom (to fail) and delegation of
authority
• Rewards/Reinforcement: reward system to encourage them
• Resource/Time Availability: ensuring extra time to pursue
innovations
• Organizational Boundaries: perception of flexible organization
boundaries
Kuratko et al 2012
4 PRE-CONDITIONS TO SOCIAL INTRAPRENEURSHIP
1. Stakeholder salience: understanding the roles and maintaining
multiple relations to pro-actively create new opportunities
2. Social pro-activeness: search for ways to be a leader with regards
to relevant issues, instead of reactive responses
3. Governance: mechanisms to assure managers strive to achieve
outcomes that coincide corporate social entrepreneurship goals
4. Transparency: disclosure of performance on environmental, social
and economic levels
Kuratko et al 2012
WHY – HOW - WHAT
WHY we believe in positive impact on society by developing
impact ventures outside corporate structures.
HOW we are an expert in creating cross-overs between large corporations and start-ups to solve today’s
challenges and create new business opportunities.
WHAT together with partners and clients we develop and
execute ideation, incubation and acceleration programs to re-invent traditional business and grow
impact ventures.
JOINT DEVELOPMENT PARTICIPATION
SCOUT SPROUT SPIN 4. SCALE 3. SPIN 2. SPROUT 1. SCOUT
PROCESS
LEVERAGE POINTS FOR A SPROUTY INNOVATION ECO-SYSTEM
17
...
Government
Demand Culture
Funding Infrastructure
Invention Entrepreneurs
Governance
Collaboration
Op basis van MIT Entrepreneurship [Bill Aulet ]
Governance
Collaboration
Pitch // 01-03-13
BLUEPRINT TO CSE PROGRAM
OUR OCEANS CHALLENGE
1. CALL TO ACTION May - July
2. CHALLENGE EVENT August - September
3. CO-CREATION October - December
- June 3rd: official launch: online idea generation and enrichment
- July 18th: closing idea submittion
- Primary selection of best business concepts
- August 2nd: Bootcamp day for selected potential ventures
- September 25th: OOChallenge Event: adoption of concepts by partners
- Acceleration program for selected concepts
- Coaching and expert input by representatives of corporate partners
- Demo Day ACTI
VITI
ES
For more information, please visit www.ouroceanschallenge.org
PROGRAM OVERVIEW
Even
t 5
PROGRAM VISUALIZATION
Kick off
Cha- llenge event
Demo Day
1. Business improvement 2. New business
ideas concepts
Pre-
sele
ctio
n
BMG
wor
ksho
p
business plans
3. CO-CREATION 2. CHALLENGE EVENT
IDEATION & ENRICHMENT
ACCELERATION PROGRAM
• Coaching • Expert support • Business
development
pitches
PREPARATION EVENT VALIDATE LAUNCH
1. CALL TO ACTION
Online enrichment challenge team en experts
business concepts
MORE?
Intrapreneurship Training: kickstarting corporate social entrepreneurship
in your organization
Marieke den Nijs [email protected] www.outside-inc.nl #0643070130