Outreach Tips and Secrets from a Web Stalker

UNCON F E R ENC E

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Outreach Tips and Secrets from a Web-Stalker

UNCONF E R ENC E

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Thrill of the Chase

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Guest blogging for the sake of links is dying...

Outreach is a PR Branding Tool

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Great content doesn’t always sell itself…

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Benefits of Outreach

Gives you some control of content and voice

Improves visibility

Identifies you or your brand with the publication

Creates long-term opportunities in your vertical

Adds credibility and can develop the “thought leader” image

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Outreach Tools

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Followerwonk (Mining tool)

Rapportive (Mining Tool)

LinkedIn (Mining/Contacting tool)

Twitter (Contacting tool)

Boomerang for Gmail (Reminding tool)

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MTV RelationshipE X A M P L E

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Step 1| Find a Contact

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Step 2| Use Rapportive

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Will show if their connected+

to find email

Step 3| Dig if you can’t find

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Search their name+ + Search their blog

with Rapportive

Step 4| Pitch

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Be direct

Be willing to work from conception to creation

Be honest

Have prior examples

Be persistent

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Step 5| Facilitate relationship and nurture it

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Be willing to compromise

Work within their constraints

Check in regularly

Be honest

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The Next WebE X A M P L E

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Lessons LearnedEXAMPLE

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Must work with the publications editorial guidelines/processes

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Don’t focus on short-term objectives

Be honest with publisher

Takeaways

Amplification is an excellent compliment to good content

Use outreach as a PR tool and not simply for link-building

Focus on long-term relationships with the publisher and not short-term objectives

Use multiple tools to find a contact, find their email, and facilitate the conversation

Outreach takes time and effort- what you put into it will be what you get out

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Questions?