Outreach Best Practices: A Practical Foundation for the Future University of North Dakota Grand Forks Principal Author: Dan Daly, University of North Dakota Energy & Environmental Research Center, Phone: (701) 777-2822, e-mail: [email protected] Coauthors: Judith Bradbury, 1 Gary Garrett, 2 Sallie Greenberg, 3 Richard Myhre, 4 Tarla Peterson, 5 Lindsey Tollefson, 6 Sarah Wade, 7 and Norm Sacuta 8 1 Pacific Northwest Laboratory, 2 Southern States Energy Board, 3 Illinois State Geological Survey, 4 Bevilacqua-Knight, Inc., 5 Texas A&M University, 6 Big Sky Carbon Sequestration Partnership, 7 AJW, Inc., 8 Petroleum Technology Research Centre Sequestration, Regional Partnerships and Outreach Geologic storage (GS) of CO 2 is emerging as the leading storage option for carbon capture and storage (CCS) projects related to large-scale stationary sources like power plants, refineries, or natural gas-processing facilities. Since 2003, the seven regional public/private sector partnerships under the U.S. Department of Energy’s (DOE’s) Regional Carbon Sequestration Partnership (RCSP) Program have been building capabilities and engaging stakeholders to address this need. From Outreach Experience to Best Practices The regional partnerships gained experience and understanding, and developed methodology, through outreach related to a number of small-scale validation projects in the United States and Canada. In some cases, these projects were embraced and supported by the community; in other cases, there was almost no reaction, and in some areas, projects were met with opposition. During the validation phase, the regional partnerships shared their outreach experiences through the program’s Outreach Working Group (OWG). The lessons learned from these outreach efforts are now available in a DOE report entitled “Best Practices for: Public Outreach and Education for Carbon Storage Projects,” released December 2009. RCSP SECARB Southeast Regional Carbon Sequestration Partnership Southeast Regional Carbon Sequestration Partnership Midwest Geological Sequestration Consortium SEQUESTRATION PARTNERSHIP SOUTHWEST PARTNERSHIP CO2 SEQUESTRATION NATIONAL ENERGY TECHNOLOGY LABORATORY Outreach Working Group The Plains CO 2 Reduction Partnership Regional Carbon Sequestration Partnerships 1 Sacuta N., and Greenberg S., 2010, Cross border collaboration in applying public outreach best practices to the Aquistore project, in Proceedings of the 9th Annual Conference on Carbon Capture & Sequestration: Pittsburgh, Pennsylvania, May 10–13. 8 7 3 1 2 4 6 5 9 Injection Well Drilled Injection Started Core Sampling Taken Injection Ongoing Injection Scheduled 2011/2015 Note: Some locations presented on map may differ from final injection location Partnership Geologic Province Type Big Sky Triassic Nugget Sandstone / Moxa Arch Saline MGSC Deep Mt. Simon Sandstone Saline MRCSP St. Peter Sandstone Saline PCOR Bell Creek Field Oil Bearing Devonian Age Carbonate Rock Saline SECARB Lower Tuscaloosa Formation Saline PaluxyFormation SWP Regional Jurassic & Older Formations Saline WESTCARB Central Valley Saline 1 2 3 4 7 8 6 9 5 Public outreach needs to be incorporated as an integral component of CO 2 storage project management—ideally starting at the time of project conceptualization (BPM, p. 15). Effective public outreach involves listening to individuals, sharing information, and addressing concerns through proactive community engagement (BPM, p. 31). Aquistore – Putting Best Practices to Work Conceived in 2009, the Aquistore Project is an integrated saline reservoir (SR) injection project located in the western Canadian province of Saskatchewan. Aquistore is a “greenfield” CCS–GS project, that is, the site has not had previous industrial activity. The Petroleum Technology Research Centre (PTRC), the project lead, convened a communications panel comprising all of the partner companies. Many had significant outreach experience. However, even as a group, the panel members agreed they needed support in planning and implementing outreach for a stand-alone commercial greenfield CCS–GS operation. The BPM proved useful in the following ways (Sacuta and others, 2010): 1. The BPM offered a common starting point for the diverse members of the panel. 2. The BPM addressed outreach needs over the life cycle of a greenfield project. 3. The BPM templates and materials supported outreach for a fully integrated CCS–GS project, one that includes capture, transport, injection, and attendant monitoring and verification. The best practices manual (BPM) provides ten best practices and supporting materials that can help address the practical aspects of conducting public outreach for carbon dioxide storage projects across a variety of geologic and cultural settings: Best Practice 1 – Integrate Public Outreach with Project Management Best Practice 2 – Establish a Strong Outreach Team Best Practice 3 – Identify Key Stakeholders Best Practice 4 – Conduct and Apply Social Characterization Best Practice 5 – Develop Outreach Strategy and Communication Plan Best Practice 6 – Key Messages Best Practice 7 – Tailor Outreach Materials to Audiences Best Practice 8 – Outreach Throughout the Program Best Practice 9 – Monitor Outreach Performance Best Practice 10 – Be Flexible! Public Outreach and Education for Carbon Storage Projects BEST PRACTICES for: First Edition EERC Energy & Environmental Research Center ® Putting Research into Practice Proven Practices to Support Demonstrations The RCSP Program is now in the development phase, and each of the partnerships is implementing at least one pre-commercial-scale project as indicated in the figure. The OWG will continue to conduct project-specific CCS–GS outreach and draw from those experiences to review the lessons learned in applying the best practices with the intent of updating them as warranted and supplementing the materials with further insights on the use of community feedback in project design and implementation. DOE’s Outreach BPM provided a solid, stepwise approach to planning communications for Aquistore. Nine of the best practices led to the Aquistore communication plan, and the tenth (flexibility) will perhaps be the most important as the next stages of the project (pipeline construction, capture facilities) unfold. – Norm Sacuta, Communications Manager and Aquistore Communications Panel Lead, PTRC, Regina, Saskatchewan Big Sky West Coast Southwest Midwest Southeast Big Sky West Coast Southwest PCOR Partnership Illinois Basin Midwest Southeast PCOR Partnership Illinois Basin EERC ES29046A.AI SOUTHWEST P ARTNERSHIP CO 2 SEQUESTRATION SEQUESTRATION PARTNERSHIP Midwest Geological Sequestration Consortium SECARB Southeast Regional Carbon Sequestration Partnership Southeast Regional Carbon Sequestration Partnership
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Outreach Best Practices: A Practical Foundation for the Future
University ofNorth Dakota
Grand Forks
Principal Author: Dan Daly, University of North Dakota Energy & Environmental Research Center, Phone: (701) 777-2822, e-mail: [email protected] Coauthors: Judith Bradbury,1 Gary Garrett,2 Sallie Greenberg,3 Richard Myhre,4 Tarla Peterson,5 Lindsey Tollefson,6 Sarah Wade,7 and Norm Sacuta8
1Pacific Northwest Laboratory, 2Southern States Energy Board, 3Illinois State Geological Survey, 4Bevilacqua-Knight, Inc., 5Texas A&M University, 6Big Sky Carbon Sequestration Partnership, 7AJW, Inc., 8 Petroleum Technology Research Centre
Sequestration, Regional Partnerships and Outreach Geologic storage (GS) of CO2 is emerging as the leading storage option for carbon capture and storage (CCS) projects related to large-scale stationary sources like power plants, refineries, or natural gas-processing facilities. Since 2003, the seven regional public/private sector partnerships under the U.S. Department of Energy’s (DOE’s) Regional Carbon Sequestration Partnership (RCSP) Program have been building capabilities and engaging stakeholders to address this need.
From Outreach Experience to Best PracticesThe regional partnerships gained experience and understanding, and developed methodology, through outreach related to a number of small-scale validation projects in the United States and Canada. In some cases, these projects were embraced and supported by the community; in other cases, there was almost no reaction, and in some areas, projects were met with opposition. During the validation phase, the regional partnerships shared their outreach experiences through the program’s Outreach Working Group (OWG). The lessons learned from these outreach efforts are now available in a DOE report entitled “Best Practices for: Public Outreach and Education for Carbon Storage Projects,” released December 2009.
RCSPSECARB
Southeast Regional Carbon Sequestration PartnershipSoutheast Regional Carbon Sequestration Partnership
Midwest Geological Sequestration Consortium
SEQUESTRATION PARTNERSHIP
SOUTHWEST PARTNERSHIPCO2 SEQUESTRATION
NATIONAL ENERGY TECHNOLOGY LABORATORY
Outreach Working GroupThe Plains CO2 Reduction Partnership
Regional Carbon Sequestration Partnerships
1 Sacuta N., and Greenberg S., 2010, Cross border collaboration in applying public outreach best practices to the Aquistore project, in Proceedings of the 9th Annual Conference on Carbon Capture & Sequestration: Pittsburgh, Pennsylvania, May 10–13.
8
7
31
2
4
6
5
9
Injection Well Drilled
Injection Started
Core Sampling Taken
Injection OngoingInjection Scheduled 2011/2015
Note: Some locations presented on map may differ from final injection location
Partnership Geologic Province Type
Big Sky Triassic Nugget Sandstone / Moxa Arch Saline
MGSC Deep Mt. Simon Sandstone SalineMRCSP St. Peter Sandstone Saline
PCORBell Creek Field Oil Bearing
Devonian Age Carbonate Rock Saline
SECARBLower Tuscaloosa Formation
SalinePaluxyFormation
SWP Regional Jurassic & Older Formations Saline
WESTCARB Central Valley Saline
1
2
3
4
7
8
6
9
5
Public outreach needs to be incorporated as an integral component of CO2 storage project management—ideally starting at the time of project
conceptualization (BPM, p. 15).
Effective public outreach involves listening to individuals, sharing information, and addressing concerns through proactive community engagement (BPM, p. 31).
Aquistore – Putting Best Practices to WorkConceived in 2009, the Aquistore Project is an integrated saline reservoir (SR) injection project located in the western Canadian province of Saskatchewan. Aquistore is a “greenfield” CCS–GS project, that is, the site has not had previous industrial activity. The Petroleum Technology Research Centre (PTRC), the project lead, convened a communications panel comprising all of the partner companies. Many had significant outreach experience. However, even as a group, the panel members agreed they needed support in planning and implementing outreach for a stand-alone commercial greenfield CCS–GS operation. The BPM proved useful in the following ways (Sacuta and others, 2010):
1. The BPM offered a common starting point for the diverse members of the panel. 2. The BPM addressed outreach needs over the life cycle of a greenfield project. 3. The BPM templates and materials supported outreach for a fully integrated CCS–GS project,
one that includes capture, transport, injection, and attendant monitoring and verification.
The best practices manual (BPM) provides ten best practices and supporting materials that can help address the practical aspects of conducting public outreach for carbon dioxide storage projects across a variety of geologic and cultural settings:
Best Practice 1 – Integrate Public Outreach with Project ManagementBest Practice 2 – Establish a Strong Outreach TeamBest Practice 3 – Identify Key StakeholdersBest Practice 4 – Conduct and Apply Social CharacterizationBest Practice 5 – Develop Outreach Strategy and Communication PlanBest Practice 6 – Key MessagesBest Practice 7 – Tailor Outreach Materials to AudiencesBest Practice 8 – Outreach Throughout the ProgramBest Practice 9 – Monitor Outreach PerformanceBest Practice 10 – Be Flexible!
Public Outreach and Education for Carbon Storage Projects
BEST PRACTICES for:
First Edition
EERCEnergy & Environmental Research Center®
Putting Research into Practice
Proven Practices to Support DemonstrationsThe RCSP Program is now in the development phase, and each of the partnerships is implementing at least one pre-commercial-scale project as indicated in the figure. The OWG will continue to conduct project-specific CCS–GS outreach and draw from those experiences to review the lessons learned in applying the best practices with the intent of updating them as warranted and supplementing the materials with further insights on the use of community feedback in project design and implementation.
DOE’s Outreach BPM provided a solid, stepwise approach to planning communications for Aquistore. Nine of the best practices
led to the Aquistore communication plan, and the tenth (flexibility) will perhaps be the most important as the next
stages of the project (pipeline construction, capture facilities) unfold.
– Norm Sacuta, Communications Manager and Aquistore Communications Panel Lead, PTRC, Regina, Saskatchewan
Big Sky
West CoastSouthwest
Midwest
Southeast
Big Sky
West CoastSouthwest
PCOR Partnership
Illinois BasinMidwest
Southeast
PCOR Partnership
Illinois Basin
EERC ES29046A.AI
SOUTHWEST PARTNERSHIPCO2 SEQUESTRATION
SEQUESTRATION PARTNERSHIP
Midwest Geological Sequestration Consortium
SECARBSoutheast Regional Carbon Sequestration PartnershipSoutheast Regional Carbon Sequestration Partnership
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