Outreach and Social Media ACT State Organizations Fall Summit 2014
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Outreach and Social Media ACT State Organizations Fall Summit 2014
Your role and our goals on social media
2
Engage
Inform
Inspire and/or Entertain
Engage
Inform
State Organizations
Inspire
Strategic Objectives
3
• Strengthen brand awareness and brand engagement • Support integrated marketing and communications messaging • Produce engaging, relevant, and audience targeted content • Provide timely and accurate customer service
4
5
6
Social Media Who are we engaging with?
7
LARGEST GROUP: K-12 secondary educators OTHERS: Postsecondary, workforce, government leaders
LARGEST GROUP: Students, parents OTHERS: K-12 secondary educators
150,000 followers @act
@actstudent
Audience: Job seekers and ACT Team members @actcareer
Active Social Media Channels What do we post?
8
@ACT and LinkedIn Product updates, support press releases, ACT State Organization news, education and workforce industry news, and insights provided through our research.
Active Social Media Channels What do we post?
9
@ACTStudent and Facebook Give students and parents timely and helpful information related to the ACT test and provide insightful information about college admissions
Active Social Media Channels What do we post?
10
Instagram Humanize ACT to counteract belief we are a bunch of robots who create a scary test
Social Media How many times are our messages appearing on people’s feeds each month?
11
@ACT ≈ 500,000
≈ 30,000
≈ 95,000
@ACTStudent ≈1,500,000
≈ 2,125,000 reach
How can you get involved?
12
• Follow us on Twitter, Facebook, Instagram and/or LinkedIn
• Share the posts you find relevant to your audience • Take pictures at your state events and share on social
media platforms
How can you get involved?
13
• Let’s look at some State Organization-specific Twitter and LinkedIn examples
14
15
Follow @ACT
Follow @ACTstudent
Use #ACTStateorgs when tweeting
Take pictures at your state events, and make
sure to tag us so we can retweet!
Retweet and/or favorite posts you like
LinkedIn Showcase page just for you!
16
17
Follow ACT
Follow ACT State Organizations
Connect with State Organizations Staff
Take pictures at your council events and post
with a description.
‘Share’ and ‘Like’ Posts Applicable to You and
Your network
Questions and Contact Information
18
Michael Benning Senior Digital Associate
Jo Martell District Manager
Related Documents
