OUTLOOK 2006 Matthew R. Arrants, ISHC Pinnacle Advisory Group [email protected].
Dec 11, 2015
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Forecasting Tools
Citywide ConventionsHotel Booking PaceSales and Marketing Initiatives
Citywide Characteristics
More than 2,000 Rooms on Peak Night
Create “Compression”
Associations (5-10 year booking window)
Corporations and Trade Shows (1-4
year booking window)
Impact of Citywide Conventions
Citywide Impact
Measuring the Impact to Market Performance
“Back Bay Six” and Boston Less “Back Bay Six”
Compared RevPAR On Citywide Days to Days When there Was No Citywide the Same Day the Prior Year
Citywide ImpactImpact of Citywide Conventions on RevPAR
Change From Same Day Last Year Without Citywide ConventionCompared to Total Annual Change in RevPAR
-10%
0%
10%
20%
30%
40%
50%
2003 2004 2005 2006** Year to date through June 24.
Back Bay Six
Total Annual Market Change forBack Bay Six
RevPAR growth on days that there are citywide conventions is dramatically higher than the annual market average
Citywide Impact
Impact of Citywide Conventions on RevPAR Change From Same Day Last Year Without Citywide Convention
Compared to Total Annual Change in RevPAR
-15%
-10%
-5%
0%
5%
10%
15%
20%
25%
30%
2003 2004 2005 2006*
* Year to date through June 24.
Boston Less Back Bay Six
Total Annual Change for Bostonless Back Bay Six
Citywide Conventions also benefit non-convention hotels
Actual and Projected Citywide Conventions
2005-2007
Citywide ConventionsCitywide Conventions 2005-2007
0
5
10
15
20
25
30
35
2005 2006 2007
As of July Prior Year
Actual/Projected
Citywide Room NightsCitywide Convention Room Nights 2005-2007
-
100,000
200,000
300,000
400,000
500,000
2005 2006 2007
As of July Prior Year
Actual/Projected
Citywide Outlook 2007
Actual/Projected Citywide ConventionsYear 2005 2006 2007Conventions 21 29 29Room Nights 236,000 439,000 425,000
Hotel Booking Pace
Hotel Booking PaceDefinite Group Room Nights on the Books at a Given Point in TimeBack Bay Six
Sheraton, Marriott Copley, Westin Copley, Hilton Back Bay, Fairmont, Park Plaza
Waterfront Six Marriott Long Wharf, Westin Waterfront, Hilton Logan, Seaport, Hyatt Harborside, Intercontinental
Back Bay Six Day by Day Group Rooms
DataDate MktGrpRmNights Mkt%9/17/06 2,581 53%9/18/06 2,902 59%9/19/06 2,866 59%9/20/06 2,797 57%
For information on purchasing Group Booking Pace Reports for the Back Bay and Waterfront sets contact Beth Stehley at
Definite group roomnights: Sheraton Boston, Westin, Back Bay Hilton, Park Plaza, Marriott Copley Place, Copley Plaza Hotels
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
100000
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
2006 as of Apr '06 2006 as of Jul '06 2005 as of Jul '05 0
Definite Group Roomnights: Sheraton Boston, Westin, Back Bay Hilton, Park Plaza, Marriott Copley Place, Copley Plaza Hotels
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
2007 as of Apr '06 2007 as of Jul '06 2006 as of Jul '05
2007 Waterfront And Back Bay
Booking Pace by Month
Definite Group Roomnights: Back Bay Six and Waterfront Six
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
2007 as of Apr '06 2007 as of Jul '06 2006 as of Aug '05
Future Of the Hynes
Commission Recommendation to Keep Facility Open as a Convention Center
Senate President and Speaker of the House are Advocates for the Hynes
Expected to remain open indefinitely
Sports MarketingDeutche Bank Championship – September 2007
USA Track and Field Indoor Championships – February 2007
Olympic Running Trials – April 2008
NCAA Men’s Lacrosse Championships – May 2008
Sports Lawyers Association – May 2008
Men’s NCAA Frozen Four Hockey Championships – March 2009
Women’s NCAA Frozen Four Hockey Championships – March 2009
NCAA Men’s Regional Basketball – March 2009
ACC Baseball Championship - May 2009
SummaryGroup Room Nights at the “Back Bay Six” are up 6% for 2H 2006 compared to 2H 2007
2006 will be a record convention year for Boston
Citywide Convention Demand for 2007 is on pace with 2006
Citywides are crucial to the overall health of the Market
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