Outlaw Soaps 2013 Customer Satisfaction Survey Will BLOW YOUR MIND (with kittens!)

Summary: People are satisfied.

Thank you to SnapApp for providing the amazing platform for the survey. Y’all rule.

Thank you to everyone who responded.

Thank you to everyone who has suffered through my presentations over the years, since you gave me the impetus to create this new, and even more awful, one.

Thank you to David Byrne, for loving PowerPoint.

Contact: Danielle “Normal” Vincent, [email protected]

Website: http://outlawsoaps.com

Yes

No

No, because...

It's a slippery slope from soap to vaccinations.

I have not tried them yet & need to know if they are vegan

(Yes, they are vegan. You should try them!)

blissfully satisfied

averagely satisfied

unsatisfied

not smelly enough

appropriately smelly

too smelly

I think you could

charge more

A good soap for a

good price

Highway robbery

LEAP: Law Enforcement

Against Prohibition (re-

thinking drug laws)

17%

California Forest Pest

Council (addressing the

pest problem)

6%

Sierra Club (outdoors

advocacy)

16%

ASPCA: American Society

for the Prevention of

Cruelty to Animals

31%

I would not buy soap for $1

more

16%

Other organization:

14%

1. ASPCA: American Society for the Prevention of Cruelty to Animals (38%)

2. LEAP: Law Enforcement Against Prohibition (21%)

3. Sierra Club (20%)

4. I would not buy soap for $1 more (20%)

5. Other organizations, listed in two slides (17%)

6. California Forest Pest Council (7%)

Amnesty International

Doctors Without Borders

Wounded Warrior

The Peace Fund - Adrian Paul's Group

Planned Parenthood

The NRA

Special Olympics

I like it. It represents your

soap well.

45%

I love the logo.

21%

I like the text on the

wrapper.

22%

There is not enough

information on it.

2%

I don't like the swearing.

4%

Other:

6%

Could be a little more koo-koo like Dr. Brohners.

I love your logo. So. Much. (note: THANKS! It’s my tattoo!)

There's not enough swearing. I'm from New York. More fucks, please.

I found it entertaining and all the proper information was easy to locate and read. Well balanced graphics design.

Maybe slightly bigger type and a little more colorful for contrast...just a suggestion

First time here and haven't even seen a bar

Burlap bags for padding (keeps the soaps nice and are re-usable)

A card thanking the purchaser for their purchase and asking them to leave a review

A bumper sticker:

A micro-chicken:

It is not a small amount of packaging.

We want people to be joyfully surprised when they get their soap.

I loved it! It was like getting

a present!

29%

It seemed like too much

packaging.

3%

I received something

damaged.

0%

I like the bumper sticker.

18%

I like the chicken.

22%

I like the burlap bag.

22%

Other:

6%

I even got compliments on the packaging when giving them to my director friends. They said the burlap bag may end up in the shoot!

Fun it's like a party in a box.

I LOVE the chicken, and the handwritten note. A lot.

It's good. but maybe lose the chicken and make the stickers optional?

I liked the surprises in general.

Ordering soap online is a slippery slope to ordering vaccinations online. (ok, smartass…)

The burlap bag is cool, but I don't need it every time.

The TY note is always a great touch

no comments about packaging, perhaps if there were less of it; shipping prices would reduce. shipping is the killer

I don't need all the burlap bags. They are cute, but wasteful.

I don't remember it. I do remember thinking that there was too much stuff (packaging) in box. The bumper stickers, bag, twine, chicken got tossed. Sorry.

I would still buy from the

website.

Not sure.

I would buy from a local

store.

I would buy from this store:

(store name and city,

please)

Cambridge Naturals, Cambridge, MA

Mothers market, Santa Ana, CA

Green Zebra Grocery. Portland, OR

Spatula City (no idea…)

Whole foods, HEB

This is important for the next question.

http://outlawsoaps.com

It was easy to navigate and

complete an order.

44%

It was confusingly

organized.

9%

The product I wanted was

out of stock. (product?)

3%

The writing was good.

31%I was offended by the

writing.

1%

Other:

12%

it was the best thing ever.

I had some tech issues trying to order but otherwise it was rad.

I wanted to see all the soaps on one page.

Some typos.

I'm not always sure which section what I want is in. And it's hard to find old blog posts of yours.

Absolutely, utterly hilarious - I love it!

I thought we talked about this slippery slope. Were you even listening?

It was pretty good. I know it will evolve. There were a couple hiccups but nothing I couldn't surmount.

While easy, yes, the site could be just a shade more clearly organized. Sometimes I'm not sure what's "lifestyle" and what's "nature." An alphabetical list somewhere would be helpful and awesome. (there’s one in the footer now. Thanks for the advice!)

I think there's room for improvement but overall it was easy to find what I needed and order.

The new website is worlds better!

Daily

Weekly

Bi-weekly

Monthly

Never

Discount coupons for

existing products

32%

Voting on potential new

products

29%

Croudsourcing ideas for

new products

4%

Contests to win free

products

25%

More customer photos and

reviews

5%

More non-product stuff, like

articles, pictures, quotes,

etc.

5%

We launched a contest… To win free stuff…

To crowdsource entirely new soap ideas…

To vote on potential products…

And get a 20% off coupon!

BOOM!!! 4 out of 6 requests addressed in ONE CONTEST.

Here’s the contest page: http://outlawsoaps.com/2014/01/07/vote-makes-next-outlaw-soap-democratization-saponification/

Here’s the voting part: http://woobox.com/wisssb

I like the pit bull puppy that comes with each bar.

The scents you create are better than anywhere - and scented stuff usually gives me a headache. :) Also, the names of the soaps and your lovely faces

I love the whole ethos of Outlaw. I always use handmade soaps so it's great to have another place to buy from - keep it mixed up.

That it's handmade, American made, has scents that non-others have and good to my skin.

The fragrances are awesome and clearly a well formulated recipe which doesn't dry out the skin or leave any residue whatsoever.We love our soaps but dave clearly loves scents we do not use so if we are going to purchase soap outside of the home, it is only from you

It makes me want to lather and shower even AFTER I have lathered and showered. A lot of your soaps don't appeal to me but the ones that do are fantabulous and I am addicted to like a fat kid on cake.

The collection of scents. They're fantastic, unique, and not too "feminine" or fruit-filled. Also: chickens.

Completely unique approach to soap. Please don't ever make a Lilac or Rose scented soap. Seriously. Ever. Stop thinking about it. For real, STOP! But i would love to see your take on tropical scents, cause that would be killer!

I love the way your soap smells and how it is produced. I think you put a lot of care into your soap and business. And you guys are pretty funny.

I liked the manliness of the soap. If there were more men in my family I would purchase often. I would like to see Outlaw soap offered locally. Perhaps Bikersfieldor Boot Barn would do well to carry Outlaw Soaps!

glitter - lots and lots of glitter

I want to support my friends' endeavor, and the soaps smell awesome and clean me up real good! Plus, I'm only buying stuff that is sustainable and has carefully chosen ingredients, like the way you all make it.

I love the smell. Finally a manly soap that smells like a real man.

Shipping is too expensive. We agree and are working on addressing this.

We are probably going to raise the price of soap in March and donate a percentage of our sales to the ASPCA and LEAP, based on your vote.

We will continue to do our best to meet your needs, because we very much appreciate having you as customers.

Thank you so much for helping us drive the business. It means more than you could know.

Danielle “Normal” Vincent

Soaprah, Outlaw Soaps

Email: [email protected]

Phone: 559-55-SOAPY

www.outlawsoaps.com