Outdoor Creative Review December 2014
Outdoor Creative ReviewDecember 2014
Creative Review Full-bleed cameo with no pack
shot allows a sense of indulgence and illustrates quality
The branding colour is present, yet not over powering the template
Creative Review Quality is again illustrated a full-
bleed cameo Storage logo doesn’t take away
from the quality template
The pricing message is slightly lost within this template
Creative Review The stripped back template
allows for a prominent price message
The use of red and white provides strong stand out on a media which holds little dwell time
The absence of Cameo photography reduces the quality feel
Creative Review The three punch headline
illustrates the campaign clearly. The lifestyle photography and
copy is emotive and in line with the key message
The branding is not restricted and has been adapted to fit the festive season
There is little detail about the offer
Creative Review The simplistic headline and
pricing message illustrates the campaign clearly
Featuring a number of pack shots gives a messy and overwhelming creative, and loses impact for the campaign
Creative Review Full-bleed cameo with no pack
shot allows a sense of indulgence and illustrates quality
Branding is both present and
clear
Creative Review Cameo photography illustrates
quality Integrated with social media,
and engaging with customers Branding is present and clear,
yet not over powering the template
The pricing message could be lost on a media which holds little dwell time
Creative Review Lifestyle photography illustrates
quality and a provides a festive feel
Clear branding on a media which holds little dwell time
Simplistic headline which illustrates the campaign clearly
Creative Review Extra Special template allows for
a sense of quality and indulgence whilst maintaining clear branding
The pack shot and price point provides strong reference for customers when in-store
Wider Competitors
Specsavers
Creative review Stripped back template
provides a clear message on a media which holds little dwell time
Creative fits into the season and showcases products in a unique way
KFC
Creative review Warm and festive photography style
suggests quality Branding is clear and present
throughout the creative Integrated with social media and
engaging with customers
McDonalds
Creative review Photography illustrates both
quality and range Branding is clear yet not over
powering Copy is engaging and relatable
to consumer trends
Sky Movies
Creative review Branding is clear, festive
integrated with fully branded creative
The offer information is very small and unclear
Harveys
Creative Review The stripped back template
allows for a prominent price message
The use of red and white provides strong stand out on a media which holds little dwell time
Ford
Creative Review The colour of the template is
in-line with the product
There is a clear image of the product and pricing message