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SMART OUTDOOR ADVERTISING TRANSFORMING VIEWERS INTO CUSTOMERS
15

Outdoor Advertising Toronto - Smart Outdoor Advertising

Jul 17, 2015

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Page 1: Outdoor Advertising Toronto - Smart Outdoor Advertising

SMART OUTDOOR ADVERTISING

TRANSFORMING VIEWERS INTO CUSTOMERS

Page 2: Outdoor Advertising Toronto - Smart Outdoor Advertising

How Many Ads to You See Each

Week?

The average person is exposed to approximately 2000 ads each week. Do you see that many or more?

Page 3: Outdoor Advertising Toronto - Smart Outdoor Advertising

We are Always on, 24/7: there’s

just no getting away from it

•Our Outdoor LED advertising truck moving across the city • In total campaign runtime, it dwarfs all other media •You’d have to work very hard to avoid it

Page 4: Outdoor Advertising Toronto - Smart Outdoor Advertising

The Newest, Hottest & Incredible Form of

Outdoor Advertising

Outdoor is the most visual medium

It delivers a large scale brand message at close quarters

Outdoor has the ability to anchor a visual brand image in the mind

In a competitive sector, visual image recognition and logo recall are essential

Page 5: Outdoor Advertising Toronto - Smart Outdoor Advertising

TV is only 5% more efficient than

Outdoor advertising

£0.10 £0.14

£0.30£0.37 £0.38

£1.25 £1.31

£0.00

£0.20

£0.40

£0.60

£0.80

£1.00

£1.20

£1.40

Cinema Radio Online DM Print Outdoor TV

Re

ve

nu

e R

OI

Outdoor Advertising is becoming more efficient, whereas others are becoming

less efficient.

Page 6: Outdoor Advertising Toronto - Smart Outdoor Advertising

If production costs are included, Outdoor

becomes the most efficient medium

£0.09 £0.12

£0.26£0.34 £0.35

£1.15 £1.12

£0.00

£0.20

£0.40

£0.60

£0.80

£1.00

£1.20

£1.40

Cinema Radio Online DM Print Outdoor TV

Re

ve

nu

e R

OI

Page 7: Outdoor Advertising Toronto - Smart Outdoor Advertising

We do Promotional Advertising

Promotional advertising is advertising that is designed to increase sales by

• creating an interest in products

• introducing new products and businesses

• explaining a product

• supporting personal selling efforts

• creating new markets

Page 8: Outdoor Advertising Toronto - Smart Outdoor Advertising

We Intercept not interrupt

The Outdoor message catches you when you are ready to receive it

Relevant placement means no need for avoiding tactics. Ad avoidance is no big issue in Outdoor

We tend to notice ads that are aimed at us and filter out the rest

Page 9: Outdoor Advertising Toronto - Smart Outdoor Advertising

Promote Your Brand Right where

your customers are

More mobile people spend more freely: Outdoor overdelivers them

Most people on the street are buying something

Time spent doing activities out of home has doubled

More cars on Toronto roads means more miles driven, more posters seen

Page 10: Outdoor Advertising Toronto - Smart Outdoor Advertising

Reasons for using Outdoor

Advertising

• Successful: used by 95 of the top 100 advertisers

• Unavoidable: can’t be switched off, avoided or zapped

• Diverse: huge choice of formats and

environments

• Improving: continued investment in quality, digital, illumination

Page 11: Outdoor Advertising Toronto - Smart Outdoor Advertising

Advantages of Outdoor

Advertising

Highly visible

Relatively inexpensive

Permits easy repetition of message

Can be geographically tailored for target market

Page 12: Outdoor Advertising Toronto - Smart Outdoor Advertising

Is there anything else we are

missing?

Our largest mobile billboard with HD LED Screen that has a perfect day & night visibility in all-weather attracts more attention with high quality pictures, videos, slideshows, graphic animations and more.

Page 13: Outdoor Advertising Toronto - Smart Outdoor Advertising

MOBILE & TARGETED UNIQUE & EFFECTIVE

PAY LESS = GET MORE

Page 14: Outdoor Advertising Toronto - Smart Outdoor Advertising

Are you ready to get noticed?

Contact us at

(855) 899-6051

http://www.smartoutdooradvertising.com/

Page 15: Outdoor Advertising Toronto - Smart Outdoor Advertising