OUTDOOR ADVERTISEMENT Presented By MOAZEN BILAL
OUTDOOR ADVERTISEMENT
Presented By MOAZEN BILAL
Introduction Importance Types a) Digital
b) Non-Digital
Statistics Trends & Innovations Conclusion
CONTENTS
Outside the home. Focused on marketing to consumers when they
are "on the go" in public places Promotional displays varies from highway
billboards to transit posters and arena placement,
INTRODUCTION
Mobility Longevity Cost Efficiency Reach More Viewers Reach Specific Target Customers Constant Exposure Proximity to purchase Location Scope for Creativity
IMPORTANCE
DigitalNon-Digital
Types
Hologram
Digital
Digital Screens
Kiosks
Neon Signs
Billboards
Non-Digital
Mobile Billboard Body Wraps
Posters Street Furniture
Streamers Cutouts
Balloons In Store
Graffiti
Statistics From 2010-11 the total outdoor
Expenditure was 2.60 Billion that
Is 8.6 % of the total advertising
Budget (30 Billion).
From 2011-12 the total outdoor
Expenditure was 2.1 Billion that
Is 6 % of the total advertising
Budget (32.82 Billion).
From 2012-13 the total outdoor
Expenditure was 2.31 Billion that
Is 10 % of the total advertising
Budget (35.85 Billion).
( Data Released by Gallup in Collaboration with Aurora Magazine).
Key Factors Of Visibility Adjustments
Trends & Innovations
Hence Outdoor advertisement is best for mobile audience and promotes the brand properly. It is cost effective and cannot be neglected due to its being the part of environment factor. Recent surveys show that advertisers are investing more money in outdoor advertisements due to its fruitful effects.
Conclusion