Outcome Based-Innovation – Berlin Lean StartUp Meetup 17.10.2014

Outcome Based Innovation

Understanding your customers problems in depth

Product Guys?

Deciding on new product features

Number of customer requests?

Questioning customers or stakeholders?

Market research? What kind of?

Problem Solution

No prototype-free questioning of

customers !

Only Testing

1. Observing your customer (Design Thinking Methods)!

!2. Outcome Based

Approach

Jobs To Be Done*

* http://www.christenseninstitute.org/key-concepts/jobs-to-be-done/

Jobs To Be Done*

* http://www.christenseninstitute.org/key-concepts/jobs-to-be-done/

Outcomes – different attributes customers value about how

their job is being done.

Minimize the probability of injury when I shave my beard.Direction Metrics Content of the Outcome

Example Google SearchJob: Find information on a topic (e.g. “Lean Startup”)

Outcomes:!!1. Maximize the probability to find the needed website on the first search request!!2. Minimize the time needed to load the search results!!3. Minimize the probability that the search result description is misleading

Seeing the Potential

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Outcomes Outcomes with Innovation-Potential

If you want to know more

Book: What Customers Want !by Anthony Ulwik, CEO Strategyn!

www.strategyn.com

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