Orchestrate order fulfillment Split order into sales, service, and contracts Price Solution in real time Configure solution including hardware, software, services Quote complete solution Simulate impact of change Report revenue and compliance data Charge based on usage Allocate revenue by component Manage entitlements and recurring services Sources: 1 “2014 Global Customer Service Barometer,” American Express and Ebiquity, 2014 http://about.americanexpress.com/news/docs/2014x/2014-Global-Customer-Service-Barometer-US.pdf 2 “The Digital Evolution in B2B Marketing,” Corporate Executive Board Company, 2012 https://www.cebglobal.com/content/dam/cebglobal/us/EN/best-practices-decision-support/ marketing-communications/pdfs/CEB-Mktg-B2B-Digital-Evolution.pdf 3 “1000heads on “Word of Mouth and the Internet,” Keller Fay Group, July 2011 http://www.kellerfay.com/tag/internet/ Start your journey to define future business models, assess your digital readiness, and identify business opportunities. http://spr.ly/DigitalHighTech Develop Your Digital Strategy 57% 2.4 b SAP and other SAP products and services, as well as their respective logos, are trademarks or registered trademarks of SAP SE in Germany and other countries. Innovative Customer Experience Digital technology has changed customer expectations for high-tech companies. Customers demand simple, seamless, personalized experiences across any channel – anytime, anywhere, and on any device. With the SAP digital business framework, make the leap from selling products to providing outcomes for your customers. Outcome-Based Economy Delivering an outcome is much more complex than selling a product. Well integrated, realtime processes are essential to enabling simple execution - as shown in the example of “providing managed print services” below. Portion of buying process completed before a customer's first interaction with sales 2 68% Customers who are willing to pay more for a better customer experience 1 Brand-related conversions that happen online every day 3 Outcome-Based Economy