Out of Box Marketers FINAL

8/8/2019 Out of Box Marketers FINAL

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Out of Box Marketers 1

ENTREPRENEURIAL FINANCE

BUSINESS PLAN

OUT OF BOX MARKETERS

SUBMITTED TO:

Sir Akbar Saeed

SUBMITTED ON:

December 23rd

, 2010

SUBMITTED BY:

Asad Ayub

Fatima Ali

Maheen Tafsir

MBA 3D (M)


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CONTENTS

1. Executive Summary... 42. Introduction ... 5

3. Mission & Vision....7

4. Our Objectives ....... 85. Benefits provided by OBM ....

9

6. How our service works? ...........10

7. Industry Analysis . 11

7.1 Porters Five Model7.2 BCG Matrix

7.3 SWOT Analysis8. Operational Plan . 16

Business startup8.1 Labor market strategy

8.2 Partnership deed

9. Marketing Plan..19

9.1 Promotional Strategy

9.2 Sales Strategy10. Organizational Plan ......

23

10.1 Organizational structure

10.2 Management10.3 Allotment of departments

10.4 Employee

10.5 Organizational Chart10.6 Risk assessment

10.7 Contingency Plan

11. Action Plan . 2612. Financial Plan.. 28


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Letter of Transmittal

December 23, 2010.

Sir Akbar Saeed,Course Instructor, Entrepreneurial Finance,Bahria University,Stadium Road,Karachi.

SUBMISSION OF TERM REPORT

Sir,

We present herewith our Term Report assigned by you asa requirement for the Course on Entrepreneurial Finance. Inthis Report, we have tried to examine different parts of theBusiness Plan, which are followed to start-up a newbusiness, followed by the concluding remarks.

We hope that we have covered all that was required for theReport and it would be able to meet your expectations.

If there be any clarification needed, we shall appreciate acall from your goodself to our group members.

With kind regards,

Sincerely,

Asad Ayub,Fatima Ali,Maheen Tafsir.


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Acknowledgements

Firstly, we would like to thank Almighty Allah, who is themost Beneficial and Merciful. We are also thankful to ourcourse facilitator, Mr. Akbar Saeed, for providing us theopportunity and guiding us through the making of this

report.

It was a great experience for us in making this report and itwas a great learning opportunity as we got to know more

about conducting a business and we got the opportunity toapply our skills.

We hope that in the future, we will be engaged in such kindof activities that contributes worthy knowledge in our study.


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Dedication

We dedicate this Report - the humble inference of our study- to our parents and our Course Coordinator, Sir AkbarSaeed, respectively, who have been the sources ofinspiration and guidance throughout the Report. In fact,these were good wishes and sincere efforts of such noblepersonalities that never left us alone and made it possible tocomplete the assignment.

They have an everlasting place in our heart. We shall neverbe able to repay for what they have done for us. What wecan do is to humbly pray that God bless them all.


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EXECUTIVE SUMMARY

The project out of box marketing is aimed at providing the marketing services to thesmall and medium enterprises. There is no company which has come up with this idea of

service at one spot but people are not very much aware of them. The most exceptional

concept of our business is that we are offering services by creating high awareness

among public through extensive advertising.

Out of Box Marketers is a start-up organization initially offering to small and medium

companies of Karachi and further expanded with the passage of time throughout the

Pakistan. Out of Box Marketing Agency will be owned by the following Board of

Directors: Asad, Fatima and Maheen. By raising the reputation as an eligible, realisticpricing and conviction service provider, Out of Box Marketers will rapidly create market

penetration and expand a concrete organization of repeat customers.

Out of Box Marketers have two different market segments that will be targeted by the

entrepreneurial team. The first segment is of small and large enterprises that will beenjoyed a marketing service by us. While some of these companies know accurately what

they want in terms of business, many of them are unaware. So they can come to Out of

Box Marketers mainly for the knowledge and direction for their growth and sales .Thesecond segment is of customers. The postcards will be provided along with the service by

our technicians as well if companies want to, and for this one of our most important goal

is to develop very good contacts with the suppliers all over the locations which we areserving in order to get the high quality postcards at whole sale price.

The organizational structure will be encompassed of management and employees. Themanagement hierarchy will consist of the board of directors who are the owners of the

company. They will have a direct control over business, take decisions and formulatestrategies as well. On the other hand we have 5 employees. We will hire proficient and

technical staff that will provide the outstanding services to us. Out of Box Marketers will

influence their competitive edges of professionalism and efficient service by

appropriately guiding all of their employees to perform their jobs in a proper manner andby setting outstanding customer service as a benchmark.


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The board of directors will comprise of entrepreneurs. The company will comprise offive departments namely procurement, operations, research, marketing and finance. The

total budget is compromised of the costs of payroll, marketing and office equipments.

INTRODUCTION

Out Of Box Marketers

LOCATION:

Floor 2,

Asia Pacific Trade Center,

Karachi.

CO-OWNERS:

1. Asad Ayub

2. Fatima Ali

3. Maheen Tafsir

DESCRIPTION OF BUSINESS:

Out of Box Marketers is a distinctive concept of ideal solution under one umbrella. It

offers services to small and medium and enterprises. By using these services, small and

medium enterprises can gain customers very easily. Out of Box Marketers will provide


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outstanding services at reasonable prices. The main idea of the service is the Marketing

of Personalized Postcards. Through the permanent and outsourced technicians, our

staff will provide superior services to our valuable customers.

Out of Box Marketers provide the services of posting the personalized postcards to thecustomers. The company which uses this service will gain a great success and in turn, its

sales as well as its customer base will increase.

Our work goes like this. First of all the company which have fewer customers calls us

and prepares postcards of different designs from us. Then we mail those postcards to the

respected customers, which in turn contacts that enterprise.

Company background:

Out of box marketers is a start-up business.

It comes under the service industry.

Legal structure of the business is partnership. Market area to be served lies in Karachi and we intend to serve medium and small

sized businesses to market their products and services.

All three partners - Asad, Fatima and Maheen are equal partners and they all are

equally involved in day to day operations.

The three partners have educational

All three partners are graduates in business administration and are pursuing

MBA.

Out of Box Marketers will hire 1 employee.

INVESTMENT REQUIRED:

The initial investment required for starting up our business would be amounting Rs.

1,724,310 Lacs. This initial investment would account for hiring a place for setting up the

office. Funding would be required for buying computers, machines and stationary.Funding will also be needed for the hiring of technical and highly experienced staff. The

major portion of our investment would go to market our service because people are not

well aware of this. Although they face with such kind of multiple problems daily, but stillthey are unable to find out the perfect solution of it. So the marketing would be done

through all means including Internet and extensive investment would be required for that.

UNDERSTANDING OUR APPROACH:

Everyone is emotionally as well as financially attached with his office. Since thatindividual has made a very huge investment. Either there is a new or an old office or, a

huge or a small one, everyone faces and deals with the need of sales. In every business,

there is a need of customers.


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So, customers are very important for every business and they need to be loyal to thebusiness. In order to gain customers, the companies can use us.

SERVICE OFFERED:

We offer the marketing of personalized postcards to the small and medium enterprises so

they can increase their sales by gaining more and more customers.

MISSION:

Our goal is simple: to help you find new customers, built your

business and excel in your market - simply, quickly and cost

effectively.

VISION:

To deliver a complete end-to-end marketing solution for yourorganization.


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OUR OBJECTIVES

To increase the awareness in the target market about services we offer to them

and to attain a continuous growth trend for the coming years by attracting

different marketing segments to our services.

Recognize prospective problems early and within the context of the planned

system so that the corrective measures may be planned.

Identity and implement most appropriate solution in a way that it will reduce

costs with improve services and well-organized procedure.

Guarantee 100% customer satisfaction by working hard and fulfilling their

desired needs.

To acquire a large market share within 4 years of operations.

Treat our employees as our most valuable asset.

To achieve breakeven in the 3rd year of operations.


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BENEFITS PROVIDED BY OBM

Higher Sales Conversions:

By profiling and targeting a prospect with the highest propensity to buy, each person

responding to our campaign becomes a pre-qualified candidate increasing our conversionrate.

Efficiency:

We contact the prospects when they are most likely to buy using time-sensitive

fulfillment.

Increase Response Rates:

Through direct mail and web personalization, curious prospects immediately respond

online to direct response premiums and incentives.

Greater Insight:

Capture valuable pre-qualifying information on our prospects through the efficiency ofthe Personalized URL's.

Measurable Return-on-Investment:

We measure quantifiable results with real-time reporting tools, so immediate adjustments

can be made during campaigns.


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HOW OUR SERVICE WORKS?

Our service work by using the six steps mentioned below.

1. Target - First of all, we use our Perfect Customer Profile to identify prospectsthat are most likely to buy our clients products or services.

2. Cluster - Then, we use neighborhood or demographic searches to target like-

customers.

3. Design - Then we combine personalization, an engaging image and a compelling

offer to drive immediate response.

4. Mail - After it, we print, laminate and mail first class postage all on our behalf

within 48 hours or less with as little as 100 pieces per order.

5. Respond by Phone or Online - We give our potential customers TWO ways to

respond by phone or online through their personalized web page.

6. Track and Report - We get valuable response data to learn more about ourpotential customers and track our ROI.


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INDUSTRY ANALYSIS

Macroeconomic Data:

1. Unemployment rate 14% (2009 est.)

2. Inflation rate 13.6% (2009 est.)

3. Interest rate 13%

Impact of macroeconomic data on the industry

Due to the unemployment rate, there is a greater pool of candidates that is

available for employment.

Increase in inflation rate has increased the costs of postcards.

Increase in interest rates has discouraged the companies to take loan from banks.

Impact of macroeconomic data on the company

Due to the unemployment rate, there is a greater pool of candidates that isavailable for employment.

Increase in inflation rate will also increase the cost of postcards printing and

delivery.

Due to the increase in interest rates, we will only borrow Rs, 210,000 at the rateof 17% interest per year.

Description of the industry

Major participants and competition of OBM include the printer presses that print all sorts

of cards and post cards. Mostly, these are located in areas such as North Nazimabad No.2, Korangi, Hockey stadium and Pakistan Chowk. These presses print all kinds of cards

but the material has to be provided to the printer. Moreover, they also do not provide the

services of dispatching the cards to the recipients.

Direct mail marketing

When executed correctly, postcard marketing can bring great returns to a business owner.

This method of direct mail marketing does not demand big budget and can prove to be

effective for many types of businesses.


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Size of the industry

Historical In Pakistan there is no single post card marketing company that

conducts research and delivers the post cards to the recipients. The size of the

industry was small.

Current There are companies who print post cards but they do not provide otherservices such as research and delivering of the postcards. Currently, there are

many printing presses that print all kinds of cards but there no company that in

the direct mail marketing business.

Future trends the world is moving more towards customization and our aim is to

provide customized post cards to the prospective and the old customers in order to

expand the market of our clients. There is a high possibility for other businessesto enter the market we are currently serving because of which we aim to develop

our competitive edge.

Characteristics of the industry

Company sales are cyclical and this means that they happen on a regular basis.

Industry trends and impact on business

In the past, there were no companies that provide all the services under one roof.

Although there were printers who print cards but they did not conduct research or delivercards to the customers. Therefore, this is a novel idea.

However, there are a lot of chances that our idea might be copied by other people in the

future because of which competition will increase.

Customer payment practices

Customers pay 30% advance at the time of order, 40% is paid after the cards are printing

and the remaining amount i.e. 30% is paid by the customers after the cards are

dispatched.


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By looking at the future outlooks and trends, we have identified the following sources of

threats for us. This is given by porters five model:

PORTERS FIVE MODELS

The five forces from which a source for threat for us are:

1. Suppliers bargaining power.

2. Threats of new entrants.

3. Threats of substitutes.

4. Customers bargaining power.

5. Rivalry against competitors.

1. Suppliers Bargaining Power:

Our basic goal is to get the work done within one week and as soon as we receive the

call. For this we have to develop very good contacts with the suppliers all over the

locations which we are serving. There would not be the limited number of suppliers, sowe being the buyer, would have more bargaining power. The possible threats which we

can face from the suppliers are:

Since they would be numerous suppliers, it would take a long time to develop

good relationships and contacts with them in order to get the postcards at

wholesale price.

Less experience regarding durability of postcards provided by our suppliers.

2. Threats of New Entrants:

This industry is not properly developed and not much awareness by the people regarding

this business. So it has a high potential to attract the entrepreneurs to start the businesshere and grab the market share. Entry barriers are very low; also not much funding is

required to start up the business. Little contacts and technical knowledge can lead to theprofitable business.

3. Threats of Substitutes:


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This is a major threat which we are going to face since the beginning to the continuity ofthe business. Many companies are marketing on their own. Sometimes they do the

marketing on a very low price but that marketing is not durable. But still the companies

use their services, since they seek for short term benefit and that is less cost.

4. Customers Bargaining Power:

Our major substitutes are the companies who are doing marketing at a very low price. So

the companies would be having high bargaining power. They can claim that they have

their own option available at a much lower price.

5. Rivalry against Competitors:

Our major competitors are not yet decided. Our indirect competitors are the printers,

advertisers of bill boards and T.V advertisers. These competitors have developedreputation in corporate sector and posh areas. They are providing quality service andcharge a premium prices. Rivalry will be more intense if there are lots of small or equally

sized competitors, rivalry will be less if the industry has a clear market leader. Industries

with high fixed costs encourage competitors to manufacture at full capacity by cuttingprices if needed.

We have also used the BCG Matrix to analyze the market trends and future outlooks.

Lets see this matrix in detail. This will tell us about the current market as well as ourcompetitors.

BCG MATRIX

Market Forecasts:

The industry in which we are going to operate is slow and not properly developed.

Initially we distinguish ourselves as question marks in BCG matrix as we are new entrant

in this market. Since we are going to operate at the initial stage so we are not very muchacknowledge and as well as inexperience with the business at this time. The growth of

our business is high as we keep on growing with the elevated speediness but have low

market share because at this stage we are going to focus on small and mediumcompanies.

Market Segmentation:

Out of Box Marketers have two different market segments that will be targeted by the

entrepreneurial team. The first segment is of small and large enterprises that will be

enjoyed a marketing service by us. While some of these companies know accurately whatthey want in terms of business, many of them are unaware. So they can come to Out of


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Box Marketers mainly for the knowledge and direction for their growth and sales .Thesecond segment is of customers. The postcards will be provided along with the service by

our technicians as well if companies want to, and for this one of our most important goal

is to develop very good contacts with the suppliers all over the locations which we are

serving in order to get the high quality postcards at whole sale price.

SWOT ANALYSIS

STRENGTHS:

1. Tailored Solution for Service:

We offer company-oriented solution for service, with in a shorter lead time and is done

effectively and hurriedly.

2. Highly Skilled and Technical staff:

We possess highly skilled and technical staff which can also be count as our competitive

edge.

3. Professional Management Staff/Team:

We hold a much formalized professional management staff/team which let us to get

down our work accurately, formally and speedily in a customized manner.

4. Reliable and Long Lasting Services:

We are very good at marketing and setting up the problems that once are being

accomplished and providing long-term solutions.

5. Low Cost Strategy:

We offer very low prices which consider small and medium enterprises to contact us and

make their problems solve efficiently.

6. Advertising Campaigns:

We have got a huge budget for advertising campaigns in order to make companies awareof need of choosing us to solve their problems.


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WEAKNESSES:

1. Less Skilled Management Staff:

Though, we have got high experienced people at one end but the people at themanagement end are comparatively less proficient as we are the new entrants in this

industry.

2. Not Properly Developed Industry:

As the industry has not developed initially, we have not got any historical data to getreference for guidance. There are companies who are using T.V and Billboard

advertisements and fulfilling the needs.

3. Lack of Awareness among People:

As the companies are not aware regarding this very business, in order to institute

awareness among them we should hold a high budget on advertising and marketingprograms.

4. Not enough Information regarding Supplier:

Due to lack of information regarding suppliers, we should have spent more time to get

enough information in relation to suppliers. As we are new entrants in the business, so wedo not have sufficient information currently.

OPPORTUNITIES:

1. Opportunity to Grab Market Share:

Since there are no existing competitors and there is a high demand of the business,

through extensive advertising and attractive packages we can grab a high market share.

Through our technical knowledge and best quality, we would be able to establish andsustain long-term relationship with our customers and increase our market share

gradually.

2. Opportunity to Increase Sales:


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Since our agency is new and it has very low competition, so it has a good opportunity toincrease our sales.

THREATS:

1. Retaining Management Staff:

They are assets of our company, as they are highly skilled expertise, so we have to retainthem in order to get success in the business by providing them superior pay and

considering their needs.

2. Switching of Customers:

Customer can switch to our competitors if in a short while competitors come into themarket.

3. Sustainable Investment:

We have to maintain the attractiveness and profitability of our business; otherwise our

investment will go loss if we do not get a higher return.

4. Presence of Numerous Service Providers on a Small Level:

Since we have large number of suppliers spreading all over the locations, so we have to

give them a lot of time and also make a flourishing relationship in order to get thematerial at the whole sale price.

5. No Barriers to Entry:

We have to be careful with the new entrants who might be arriving at any time.


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THE MARKET

DESCRIPTION OF THE TARGET MARKET

1. Primary market of OBM small and medium sized businesses who want to

increase their sales.

2. Secondary market of OBM all the businesses that want us to market their goods

and services.

MARKET RESEARCH DATA

1. Customer market segments: Small and medium sized business.

2. Location of regional market segments: Gulistan-e-Jauhar (Block 18 and 19) &

Askari IV.

3. Market characteristics Cyclical.

4. There are no anticipated changes within the primary market.5. Customers will be reached by our delivery men who will give them post cards to

inform them about our business.

6. Purchasing decisions will be made by the owners of the shops and the fact that

their sales will increase after using our service will influence them to hire our

services.

7. Customers will hire our services through unit purchases.

8. New customer base can also be created as in the future we will also target other

business besides small and medium sized businesses.


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PRODUCT OR SERVICE DESCRIPTION

Since the investors need to know the type of service our company will offer to customers,

the following information has been given.

Description of business:

Out of Box Marketers is a distinctive concept of ideal solution under one umbrella. It

offers services to small and medium and enterprises. By using these services, small and

medium enterprises can gain customers very easily. Out of Box Marketers will provideoutstanding services at reasonable prices. The main idea of the service is the Marketing

of Personalized Postcards. Through the permanent and outsourced technicians, ourstaff will provide superior services to our valuable customers.

Benefit of OBM:

Out of Box Marketers provide the services of posting the personalized postcards to thecustomers. The company which uses this service will gain a great success and in turn, its

sales as well as its customer base will increase.

Our work goes like this. First of all the company which have fewer customers calls us

and prepares postcards of different designs from us. Then we mail those postcards to the

respected customers, which in turn contacts that enterprise.

Stage of our service:

Initially it is an idea and we plan to implement it soon once we arrange the fianance for

business operations.

Key product characteristics:

Research

Price Service

Differentiation strategy:

We will provide the following features to our clients.

Unique service


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Unique designs

Exceptional services and skills

Detailed information

New technologies

Positioning strategy:

Emphasizing a distinctive unique benefit "the only company that conducts

research and provides customized post cards.

Affiliating our product with something the customer knows and values "the same

archiving system used by USA."

Pricing strategy:

The prices have been set in accordance with the costs that will be required for a singlepost card and we also aim to attain profits in the future once breakeven is achieved.

Chances of service obsolescence:

There are no chances of obsolescence because new goods and services keep on coming inthe market and to make the people aware about these commodities, the enterprises have

to do marketing.

Legal issues related to our service:

For the legal protection of OBM, we will need to obtain patents and our logo would be

our trademarks.


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COMPETITION

Competition is a reality for every business and one must not under- estimates a

competitor's capabilities or overestimate the capacity to deal with them. Investors prefer

to go with entrepreneurs who have a realistic assessment of their competitors and,accordingly, make a realistic plan for dealing with this competition.

KEY COMPETITORS

Direct competitors:

There are no direct competitors of OBM since our business is new in Pakistan.

Indirect competitors:

All the printing presses in Karachi are our indirect competitors.

There are around 1500 local printing presses in Karachi including small printing presses.

Main printing areas in Karachi:

Pakistan Chowk

North Nazimabad No. 2

Korangi

Hockey stadium

Major printing presses in Karachi:

Printopack (Does the printing for Unilever and P&G)

City Press (Does the printing of newspapers)

Taj

An example of Mom and pop business (printing press):

Arafat Printing Press is a third generation family owned company that has been in

business since 1952.


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Other details:

The owners of the famous printing presses mentioned above are high growth

entrepreneurs while the ones that are small are mostly mom and pop

entrepreneurs.

Strengths of high growth businesses are that Printopack does the printing for

multinational companies such as Unilever and P&G while the City Press does the

printing of newspapers.Weakness of these high growth entrepreneurs are that they do not offer

customized printing for every single customer of their clients.

There are no barriers of entry in the market.

Key competitive factors are pricing and design. OBM offers customized post

cards at the best price with stylish designs.

We plan to mitigate the competition by offering extensive research and designsfor our clients. This will increase our market share.


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MARKETING AND SALES

How our service is going to be made available in the marketplace?

Our target market includes the small and medium sized business owners who can

approach us at our office in Asia Pacific Center.

Marketing strategy We will send post cards to all the shop owners in Gulistan-e-Jauhar (Block 18 &

19) and Askari IV.

Free promotional activity will also be conducted. We will deliver free 100,000

cards on behalf of our potential customers for promotion of our business.

Promotion and advertisement

Print Items Qty. Price.

(Rs) Each

Item

Cost

Own PostCard Marketing

5000

4.0

0 20,000

Panaflex Banners 6 150 900

Internet & T.V Ads (For One

Month)

10,000

Bill boards (For One Month) 1 37,500 37,500

Total Startup Cost 68,400

Importance of marketing to the industry


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Since direct mail marketing is new in Pakistan, we have to create awareness andwe also have to tell our clients about the benefits of our services for which

marketing is extremely essential.

Sales growth

Sales growth is expected in the third year.

Sales strategy

Sales strategy to achieve these sales levels is at regional level i.e. in Gulistan-e-

Jauhar (Block 18 & 19) and Askari IV only.

Product distribution strategy

There will be a sales force of three employees who will deliver the post cards.

Sales compensation plan

All three employees will be paid Rs. 12,000 per month.

We will also pay them cost of petrol monthly.

Sales per employee:

Demand = 90,000 Post Cards (For 1st Year)

Demand = 121,500 (For 2nd Year)

Demand = 164,025 (For 3rd Year)

Demand = 221,434 (For 4th Year)

Demand = 298,936 (For 5th Year)

*We will hire one employee only.


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FACILITIES

Description of office and operations

Office is located in urban area and is available in good condition with all the latest

facilities.

Location Floor 2, Asia Pacific Trade Center, Karachi

Size 30x30 square feet

Office Rent - (900*100= Rs. 90,000)


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Availability of parking parking is easily available for the customers as well as

the employees.

Cost estimates to run facilities Rs. 1,309,310.00

The following capital equipment and utilities are required:

Name Quantity

Price /

Unit Total Cost

Office Rent 6 Months Advance

6

9

0,000

5

40,000

Office Deposit Equal to 2Months Rent 2 90,000 180,000

Total Furniture Cost

1

63,500

White Board

1 600 600

Water Dispenser

1

1

2,500 12,500

Air-Conditioners

3

2

5,000 75,000

Water Bottle Deposit

1 500 500

Water Bottle

1 130 130

Generator

1

75,000 75,000

Projector 15

6,700 56,700

Printers

2

38,490 76,980

Supplies 10,000

Marketing Expense 68,400

Other Expenses 50,000

Free Promotional Activity

4

15,000

Total : 1,72


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4,310

*New office equipment will be purchased.

OPERATIONAL PLAN

Description of the Company:

In order to choose a good location that plays a key role in the success or failure of a

business. Factors that should be kept in mind include availability of infrastructurefacilities such as roads, water, gas, power etc. Access to public transport to the selected

location would be mandatory. Therefore, we have decided to acquire an office on Floor2,

Asia Pacific Trade Center, Karachi.

PARTNERSHIP DEED

Startup Investment:

Partners are contributing a fixed proportion of cash in business and will. They will have afixed salary and will enjoy profit/suffer loss according to the investment ratio.

Partnership Termination:

Partner cannot terminate the contract till the business is well established. However, if

any quit then after deducting a certain amount of investment, the rest will be returnedalong with the current share of the profit and the partnership contract will be pursued by

the rest. The profit ratio for the new partners will then be revised according to the amount

of investment.

Partnership Exit:

If any partner wants to quit he/she will be paid the net amount of shares within one yearfrom the date of the termination of partnership and rest of partnership will be shared

among the remaining partners.


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BUSINESS START UP

The legal form of our business is going to be partnership. The following steps would

be carried out to gain the partnership status of the organization.

Firstly, a lawyer would be hired to take care of the legal proceedings.

Purchase the following from the registrar of companies:

Challan Form No. 32-A

Form No. 1

Fill out the Challan form in triplicate and submit in National Bank with Rs. 100

Purchase a Judicial paper

Fill in the Form No.1

Attach a copy of I.D card of all partners

Attestation from Advocate High Court

Submit in front of registrar

Registrar will verify

Registration of partnership complete.

PROCESS OF POST CARDS:

1. Design

2. Print

3. Mail


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POST CARD SAMPLES:


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*A hard copy of post-card samples is attached with this report.

rd samples is aTHE MARKETING PLAN

The Marketing Plan:

Our marketing plan is from two perspectives, one is market ourselves to our customersand other is, as we have to market business to further customers, we have to give them a

proper marketing plan.

Our Plan:

What we have planned for ourselves is that as we have a database, which has been

collected from PTCL (RADO), internet and some other sources which we will use to

send postcards, we also will send our own postcards to SME`s specially which has justlaunched because these businesses needs marketing right now, by helping them, we will

be ending up with having customers.

As well as we will go for direct marketing, as for which we will have meetings directlywith the SME`s owners so that we can aware them that how they can get new customers

with our marketing program which is cost effective and efficient.

Plan for the Customers:

Successful and effective postcard printing campaigns have one thing in common. Theyhave a well thought of plan. No matter the size and form, post card printing can benefit

from the planning process because it will help keeping track not only on the success but

also the areas where print postcards fail to reach out to major target clients.

What we have planned for our customers is that we will ask those following questions

before designing their postcards or deciding whom to send it.

Step 1 We Ask questions. Then We Plan:

Even before you start planning your moves, you have to answer several questions first so

you can eventually map out a better plan. Your answers would definitely help you


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concentrate and move towards one direction that is to come up with an effective andresponsive postcard printing for your target clients.

The most common questions we need to ask:

What is your purpose in printing postcards?

What do you expect to gain from your print postcards?

Who do you want to attract?

Whos your target market?

Is your objective to increase sales, or you want to promote brand awareness?

Do you need to market your products instead?

How often do you need to distribute your postcards to achieve your goals?

These are just few of the questions we need to ask. This way, well be able to set up the

post card printing campaign according to the customers available resources, so the

customer can get the most positive response.

Step 2 Determine the Goal:

.How do you want to reach your target clients?

The goal can help us determine what made us successful, as well as what went wrong

with your ad when we are faced with a negative impression from the target audience.

Step 3 Decide on the specifications you need for your marketing campaign:

What size to print?

How many to print?

Step 4 Lay down the Benefits.


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PROMOTIONAL STRATEGY:

Our promotional strategy would include the campaigns and extensive advertisements.

To develop our brand name in the market requires extensive advertising. To ensure thecompanies that we are the best in market, best service with competitive price would be

our goal.

Our marketing strategy will be broad based, appealing to everyone. We will be operating

in a dynamic way, one that is constantly changing and being updated, resulting in

measuring, tracking, and improving our marketing efforts. We will also use databasesystems where we can enter geographic information of the companies, and can identify

exactly from where our customers belong, and what their demographics are and how

often they face problems. Our marketing efforts would become more focused and

efficient through the extensive use of database.

We will conduct a promotional activity to let our customers know about the benefits of

our services.

Pre-launch Strategy:

Post cards ofOut of Box will be delivered to all the shop owners in our targetedarea.

We will place ads in on the Internet featuring all our services and also on the localcable networks.

We will also put up a billboard.

Buy panaflex with OBM printed on it and the services provided by the business.

Free post cards (100,000) will be delivered on behalf of our potential clients to

their customers.

Post Launch Strategy:

The ads placed on cable networks will be repeated but with low frequency.

Those who visit our office will be given postcards featuring the products and theprices.

Post cards will be distributed to all targeted offices and colonies.


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SALES STRATEGY:

The key to generating increased services from an individual company is based on our

ability to showcase qualified skills, reasonable prices, and a trustworthy nature, enoughso that the company feels comfortable for our employees. While this strategy should help

our business in increasing individual our sales, it will at the same time develop a positiveimage following for our services which will increase word of mouth referrals.

OTHER INFORMATION:

We will target Askari 4, Block 18 and block 19 of Gulistan-e-Johar only!

Our size of post cards will be 4.25 x 6

Postcards are printed on 14 pt font size

We will use : Elegant Matte Paper

Sizes of postcards available in the market:

Standard size postcards sizes: 4.25x6", 5x7", 5.5x8.5", 6x9", and 6x11

Half fold postcards (standard postcard sizes) are 8.5 x 6", 10 x 7", 11 x 8.5", 12 x9", and 12 x 11".

Tri fold prints are available in 12.75 x 6", 15 x 7", and 16.5 x 8.5" postcard

standard sizes.


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ORGANIZATIONAL PLAN

ORGANIZATIONAL STRUCTURE: Partnership

A partnership is a type of business entity in which partners (owners) share with eachother the profits or losses of the business.

MANAGEMENT: Board of Directors:

The organization will be managed by 3 boards of directors:

1. Asad Ayub

2. Fatima Ali

3. Maheen Tafsir

ALLOTMENT OF DEPARTMENTS:

The 5 departments will work under the supervision of 3 directors.

1. Procurement Department:

The procurement department will be lead by Fatima Ali, the director of the department.

She will activate the warehouse and the procurement of materials. She will also

coordinate the activities of suppliers.

2. Operations Department:

The operations department will be lead by Maheen Tafsir, the director of the department.She will be the one, who will be responsible for monitoring all the activities within the

organization. She will also maintain a record. She will also direct the team of technical

staff.

3. Marketing Department:

The marketing department will be lead by Maheen Tafsir, the director of the department.

She will be accountable for maintaining the interior and exterior of the organization andalso for the promotion of the business.

4. Finance Department:

The finance department will be lead by Asad Ayub, the director of the department. Hewill be responsible for attracting investors, preparation of financial statements and

portfolio management. He will also in charge of budgeting and planning of activities for
http://en.wikipedia.org/wiki/Business_entityhttp://en.wikipedia.org/wiki/Business_entity


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instance the requirement of materials to gather the demand and in case of urgency as welland also the distribution of procurement materials.

5. Research Department:

TheResearch Department will be lead by Fatima Ali, the director of the department. She

will be responsible for hiring the efficient technical staff. She will also design the trainingsessions for employees and will maintain the relationship with the suppliers and

competitors. The organizational structure is briefly elaborated in figure 1, shown in the

last part.

EMPLOYEE:

We believe that employees are the asset of the organization. An employee contributes

labor and expertise to an endeavor. Employees perform the discrete activity of economicproduction.

Specifically, an employee is any person hired by an employer to do a specific "job". In

most modern economies, the term employee refers to a specific defined relationship

between an individual and a corporation, which differs from those ofcustomer, orclient.We have also focused to hire good employees and also had given training to them.

ORGANIZATIONAL CHART:
http://en.wikipedia.org/wiki/Customerhttp://en.wikipedia.org/wiki/Consumerhttp://en.wikipedia.org/wiki/Customerhttp://en.wikipedia.org/wiki/Consumer


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RISK ASSESSMENT:

WEAKNESSES

How could we improve?

As we are new entrant, so there would be acceptability problem.

Not many resources.

Short of funds.

What should we avoid?


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ACTION PLAN

Companys Bank Account:

Company has its own Bank account; company will pay all the salaries to our employee

through bank.

Registering Name of the Company:

After the authorization of license from the Government, the name of the company and thecompany itself has to be registered with the Government so that no one can use Out of

the Box Marketers name in the future. As this company is not a public limited company,

there isnt any need to write Prospectus, Memorandum, and other related documents.

Enduring Labor Laws:

As we have planned to hire lower level employee, we have to abide by all the rules andregulations regarding the employees Pay structure, overtime earnings, accommodation,

leave system, working hours, compensating our employee in case they get injured during

work, ensuring safe and healthy working environment, etc.

Sharing Financial Reports with the Government:

As our business will provide a marketing service, details about the business will be sent

to Government on a semi-annual basis. This way, they can check the performance of theproject.

Registered Personnel:

Our employee will be legally register in accordance with companys policies andprocedures, which will help us to drag him when needed.


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FINANCIAL PLAN

Inbusiness, a financial plan can refer to the three primaryfinancial statements (balance

sheet, income statement, and cash flow statement) created within a business plan.Financial forecast or financial plan can also refer to an annual projection of income and

expenses for a company, division or department. A financial plan can also be an

estimation of cash needs and a decision on how to raise the cash, such as throughborrowing or issuing additional shares in a company.

The Importance of Financial Planning:

Financial planning is the process of meeting your life goals through the proper

management of your resources. These goals can be as short term as purchasing thecorrect amount of insurance to the long-term goal of saving for a comfortable retirement.

The financial planning process consists of six steps that help you take a look at the bigpicture of where you are financially. The process involves:

1) Gathering relevant financial information,

2) Determining your goals,

3) Examining your current financial status,4) Developing a financial strategy or plan for reaching your goals,

5) Implementing the plan, and

6) Monitoring the success of the financial plan and adjusting it when necessary.

Using these six steps, you can work out where you are now, what you desire in the

future, and what you must do to get there.

Financial planning provides direction and meaning to your financial decisions. It allows

you to understand how each decision you make affects other areas of your finances. For

example, does it make more sense to use available dollars to pay off your mortgage earlyor contribute additional sums to your retirement account? By viewing each decision as

part of a whole, you can consider the short and long-term effects on your life goals. You

can also more easily adapt when life changes do occur and feel more secure that you areon track to continue to reach your goals.

The volatility in todays market has caused many of us to question our investment

strategies. Asking questions is good; making rash or imprudent changes is not. If youchoose to make changes, make sure you are making them for the right reasons. How you

choose to invest your money should be consistent with your goals and time horizon.

Putting a large percentage of your dollars into vehicles that offer safety and liquidity maybe the right strategy if your investment goals are short term. But if you still have years to

invest, keep in mind that stocks have historically outperformed stable value investments

over time, although past performance is not a guarantee of future results. If you move allor most of your investment dollars into conservative investments, youve not only locked
http://en.wikipedia.org/wiki/Businesshttp://en.wikipedia.org/wiki/Businesshttp://en.wikipedia.org/wiki/Financial_statementshttp://en.wikipedia.org/wiki/Financial_statementshttp://en.wikipedia.org/wiki/Balance_sheethttp://en.wikipedia.org/wiki/Balance_sheethttp://en.wikipedia.org/wiki/Balance_sheethttp://en.wikipedia.org/wiki/Income_statementhttp://en.wikipedia.org/wiki/Cash_flow_statementhttp://en.wikipedia.org/wiki/Cash_flow_statementhttp://en.wikipedia.org/wiki/Business_planhttp://en.wikipedia.org/wiki/Business_planhttp://en.wikipedia.org/wiki/Companyhttp://en.wikipedia.org/wiki/Businesshttp://en.wikipedia.org/wiki/Financial_statementshttp://en.wikipedia.org/wiki/Balance_sheethttp://en.wikipedia.org/wiki/Balance_sheethttp://en.wikipedia.org/wiki/Income_statementhttp://en.wikipedia.org/wiki/Cash_flow_statementhttp://en.wikipedia.org/wiki/Business_planhttp://en.wikipedia.org/wiki/Company


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in any losses you might have, but youve also sacrificed your potential for higher returns.So what is the right move? Again, that depends on your risk tolerance and your short and

long-term goals. A financial plan is a great mechanism for matching those goals with the

right strategy.

Some individuals may be comfortable using finance software packages, magazines or

self-help books to do their own financial planning. If you do not have the self-disciplineor expertise to accomplish this task on your own, you may wish to use a professional

advisor. Additionally, professional advisors may be necessary for individuals with

complex financial needs.


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REFERENCE

Rogers, S. (2009).Entrepreneurial finance: Finance and Business Strategies for

the Serious Entrepreneur. 2nd Edition. McGraw-Hill.

The following websites have also been used:

http://www.tradingeconomics.com/Economics/Interest-Rate.aspx?Symbol=PKR

https://www.cia.gov/library/publications/the-world-factbook/geos/pk.html

http://www.easypostcardmarketing.com/direct-marketing-tips-when-using-

postcards#more-2385

http://www.cactusmailing.com/

http://www.businessknowhow.com/directmail/postcards/success.htm

http://www.trainingexpert.com/post.htm

http://www.stocklayouts.com/Templates/Free-Templates/Free-Sample-Postcard-

Template Design aspx

Out of Box Marketers FINAL

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