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Our expertise dates back on 1901, year of creation of the
very first natural product line for pet care and pet health
in veterinary French market. Nowadays, we represent a
multinational team of experts in clinical pet nutrition, pet food
producers and professional breeders of cats and dogs, joined
by the passion and love for animals. We base the development
of our products on scientific evidences, we perform studies
on our foods in a completely ethic and cruelty-free way, using
our highest-quality, completely natural pet foods and pet care
products on animals living in family conditions or that are
naturally affected by disease. In this way, we cure them for free
and at the same time we prove the efficacy of our products.
All our efforts, in the last 120 years, are aimed to ensure the
wellbeing and longevity of Your pets.
Philosophy
Technology
ScienceHealth & Wellness
Ingredients Phytonutrients
Product
“Your four-legged friend is the ultimate goal of all our actions, and every choice is made to promote his health and wellness”
PhilosophyWe select our raw materials with care and attention; to treat them with respect and competence we chose
to work with cutting-edge technology and very strict quality standards, typical of the production of food for
human use; to guarantee a solution to every nutritional need we formulate our products following the most
recent developments in veterinary nutritional science, because all our efforts have a single and only target:
Diusa Pet, the pet in the first place.
“Our entire approach is Science-based, as the most solid foundation to build up any nutritional concept”
ScienceHuman being developed Science in order to improve all
aspects of life, acquiring experience and knowledge as a
solid base to assure the future of our planet.
Nutrition is one of the most important among Sciences,
since with balanced and appropriate nutrition is possible
to reach better health and as a consequence harmony and
wellbeing.
Our Scientific Team, along with the constant laboratory
activity (both in-house and within referral labs), develops
fully “cruelty free” and ethical scientific studies, in
cooperation with key opinion leader professors and
institutions. This scientific attitude enables us to
constantly improve.
We promote two different kind of field research:
- Feeding trials on healthy animals: we measure
parameters like the palatability and general wellbeing of
pets, including condition of fur and skin, stools and other
vital non-invasive parameters;
- Clinical trials on sick animals, with pre-existing
pathological condition (already sick), that we support with
the most appropriate nutritional solution, in order to prove
its goodness and continuously improve our formulas and
their efficacy.
This approach enables us to be always innovative and
cutting-edge in our formulations and feeding approach,
with one unique goal: to improve the health of our four-
legged friends.
“The unique way to have healthy food is to carefully select your ingredients and treat them with respect.”
TechnologyOur self-owned Italy-based pet food production
Company uses selected, natural and very qualitative
ingredients, processed with the most advanced
technologies. Since we know what we put inside our
kibbles, and we want to preserve the nutritional quality
of the ingredients, we “steam cook” all our products,
with a gentle thermal treatment essential to provide
digestibility and preserving at the same time as much
as possible the nutritional characteristics of the
selected ingredients.
Our production plant is certified by ISO 22000
(typically applied to human-grade food productions)
and ISO 9001. Along with that, we follow the Best
Practices of Manufacturing to combine the technology
and the respect of the natural environment, safety and
quality control, being able to count on a fully equipped
internal laboratory, where we can investigate and
ensure the quality of every food ingredient used and of
each finished product released.
“Selecting ingredients means knowing their origin, how they have been handled and what they contain deep inside their molecular structure. Definitively, that means becoming their lover.”
IngredientsThe protein sources selected by Diusa Pet for its
products must pass very strict quality controls
and analysis. In addition to a careful selection of
suppliers, chosen among those able to guarantee
the most qualitative and constant product over
time, all the ingredients of animal origin such
as fresh and dehydrated chicken, duck, fish,
lamb and deer undergo several careful analysis.
Freshness and safety are tested by microbiology
and possible contaminants, and their nutritional
value is investigated, determining their digestibility
and analyzing in detail its complete amino acid
composition, which corresponds to the quality of
the “bricks” that make up proteins.
This is the most important parameter of
completeness of a protein source.
The sources of lipids, as important as those of proteins, are equally controlled: fish oil and chicken fat are preserved with
natural antioxidants, they are evaluated for their freshness (degree of oxidation and acidity) and analyzed in detail to unveil
their composition in essential fatty acids, again the “building blocks” that compose lipids. This is made to guarantee the
most optimal relationships between essential omega-6 and omega-3.
The sources of carbohydrates, essential to form the kibbles, are
not less controlled. In addition to a careful analysis regarding
the presence of contaminants, we select these key ingredients
according to the digestibility of their starch, the energy
reserve molecule. Depending on its ability to release, during its
digestion, simple sugars such as glucose, starches divide into
two categories, those with high and those with a low glycemic
index. Diusa Pet strictly chooses sources of low glycemic index
starch for its maintenance products (naturally purified pea
starch, sweet potato and whole grains) and highly digestible
starch sources (rice and white potato) for some products of
the Care line, where the nutritional requirements are to supply
energy in the shortest time possible.
Phytonutrientsand other functional ingredients
Diusa Pet, in its constant search for innovation, has decided to integrate its products with natural phytonutrients and
other natural ingredients characterized by a powerful functional effect.
Diusa Pet has very carefully selected these elements by virtue of their proven efficacy, quality and safety, and uses them
to enrich its nutritional solutions.
The powerful natural complex of aromatic plants consisting of cloves, turmeric, rosemary and lemon is a common
characteristic of all Holistic products and carries a very high content in active substances. It has a high antioxidant and
protective effect, being a valid aid in the prevention of cellular aging, limiting the effects of time on the body’s vital tissues
thanks to the polyphenols and other compounds.
The Aloe vera used by Diusa Pet is completely natural, produced according to a patented process that guarantees a
very high level of active substances. These are protected to ensure quality and quantity, being stable and resistant in
the finished product, and making it an important aid in the formation and maintenance of the immune system, also
promoting health and healing of the skin.
The natural root of ginseng has been known for centuries in traditional oriental medicine for its health benefits. We have
decided to use this precious ingredient also in our products to boost the association with other phytonutrients of proven
efficacy.
“We find everything in nature. Nature is our mother, is our inspiration, our guide in this life.”
Diusa Pet is very innovative in introducing into the pet food market the flowers of Cannabis
sativa L.. The precious ingredient selected proceeds from an extremely highly selected
variety of Cannabis, cultivated with natural means (no any added chemical additive) to
guarantee very high quality levels, complete safety and absence of toxicity. The parts
used are the female inflorescence and the apical leaflets, in which the active ingredients
concentrate.
Taking only the best from nature, we decided to use dried pumpkin, an extraordinary source
of soluble fiber, to support intestinal well-being and nutrient absorption.
Diusa Pet uses an innovative combination of three selected and highly purified yeast
strains, from Saccharomyces cerevisiae and Cyberlindnera jadinii species. Unlike the yeasts
commonly used by the feed industry, purchased already “exhausted” as by-products of other
transformations, those used in Diusa Pet’s products are grown specifically to the purpose
and according to their quality: they are able to stimulate the gut-associated immune system
(thanks to the quality of β- glucans contained in the cell wall) and to bind pathogens (thanks
to the selected and isolated MOS).
In the continuous research and selection of highly purified functional ingredients, Diusa Pet chose to use inactivated cells of beneficial
lactic bacteria, such as Lactobacillus acidophilus and Lactobacillus casei (inactivated and freeze-dried according to a species-specific
process called tyndallization), which are titled to know exactly the number of bacterial cells that are added in the product. This allows a
very precise dosage and functionality proven by clinical tests, as inactivated cells maintain their structure and their ability to “dialogue”
with enterocytes, promoting immunity and competing with pathogens for the free epithelial adhesion sites.
In addition to high quality blue fish oil, wild caught from sustainable sources, we also use
additional sources of omega-3 from seaweed (Schizochytrium sp., rich in DHA) very useful to
counteract the inflammatory processes at all levels and in all body districts
The sugar cane fiber used is desaccharified and highly purified, and decreases the energy of
the food ingested by animals with a tendency to be overweight. Moreover, it is a very precious
ingredient to decrease the absorption rate of glucose released by the digestion of starches, a
factor that contributes to the management of normal blood sugar. Moreover, it promotes intestinal
peristalsis. In animals that exhibit hairball regurgitation, an increase in fiber can help to reduce
their formation by promoting their passage through the gastrointestinal tract.
Alleva Holistic The grain free without compromises. Fresh
meat, high protein levels and a powerful complex of natural
phytonutrients. Only the best of Diusa Pet production.
Alleva Care The functional veterinary line. Nutritional science
and chosen ingredients in a perfect marriage. For animals
with specific nutritional needs, enriched with special natural
ingredients with a strong functional value
Alleva Natural The low grain product, with fresh meat,
integral brown rice and dried pumpkin: the perfect nutritional
profile for those who choose the quality at the right price.
Alleva Equilibrium The product without compromises:
simple products, highly qualitative and nutritious, based on
selected raw materials, steam cooked to treat them with care,
correctly balanced to keep the equilibrium of your pet’s health.
dogs
Alleva Holistic The grain free without compromises. Fresh
meat, high protein levels and a powerful complex of natural
phytonutrients. Only the best of Diusa Pet production.
Alleva Care The functional veterinary line. Nutritional science
and chosen ingredients in a perfect marriage. For animals
with specific nutritional needs, enriched with special natural
ingredients with a strong functional value
cats
ALLEVA NATURAL DOG 0,8 kg 2 kg 7 kg 12 kg
Puppy Chicken & Pumpkin mini • • •
Puppy Chicken & Pumpkin medium • • •
Puppy Chicken & Pumpkin maxi • •
Adult Chicken & Pumpkin mini • •
Adult Chicken & Pumpkin medium • •
Adult Chicken & Pumpkin maxi • •
Adult Fish & Pumpkin mini • •
Adult Fish & Pumpkin medium/maxi • •
Adult Lamb & Pumpkin mini • •
Adult Lamb & Pumpkin medium/maxi • •
ALLEVA CARE DOG 0,8 kg 2 kg 12 kg
Sensitive Digestion • • •
Skin&Coat Hydrolysed • •
Kidney Management • •
Urinary Management • •
Weight Reduction • •
ALLEVA CARE CAT 0,4 kg 1,5 kg
Sensitive Digestion • •
Skin&Coat Hydrolysed • •
Kidney Management • •
Urinary Management • •
Weight Reduction • •
Configuration
ALLEVA HOLISTIC DOG 0,8 kg 2 kg 7 kg 12 kg
Puppy/Junior Chicken & Duck + Aloe vera & Ginseng mini • • •
Puppy/Junior Chicken & Duck + Aloe vera & Ginseng medium • • •