Our Experience Counts www.ourexperiencecounts.com Facebook Business Page Evaluation David Bokash, Business Advisor Alameda County SBDC November 11, 2010
Jan 04, 2016
Our Experience Countswww.ourexperiencecounts.com
Facebook Business Page Evaluation
David Bokash, Business AdvisorAlameda County SBDC
November 11, 2010
Facebook: Browse All Pages
http://www.facebook.com/pages/
Facebook Business Page Comparison
CLIENT PAGE EVALUATED:• Our Experience Countshttp://www.facebook.com/pages/OurExperienceCountscom/96628112086
BENCHMARK PAGE:• Starbucks Coffeehttp://www.facebook.com/Starbucks
OTHERS CONSIDERED:• National Public Radio (NPR)http://www.facebook.com/NPR
• Zachary's Chicago Pizzahttp://www.facebook.com/pages/Zacharys-Chicago-Pizza-Inc/24946911396
Starbucks Coffee
Facebook Page:http://www.facebook.com/Starbucks
Website:http://www.starbucks.com/
Simplified URL:User Name (aka “Vanity URL”)
Starbucks Coffee – Facebook Page Summary
• Homepage [“Current default Pumpkin Spice Tab”]• Pumpkin Spice Tab [Custom Application: see, join, send
functionality.]• Wall Tab• Info Tab• Starbucks Card Tab [Custom Application]• Around The {…World} Tab• Check In Tab [Facebook Places Application]• Events Tab [RSVP and Guest List functionality]• Polls Tab [Utilizes ??? Polling Application]• OTHER TABS: Photos, Videos, Notes, Links,
Discussion Board, and Reviews
Pumpkin Spice (Tab)
Custom Application:See, Join & Send Functionality
“Follow Starbucks on Twitter & link to Website”
Info
Starbucks Facebook Page & Link
Starbucks Card (Tab)
Custom Application:“Give a Gift”
Custom Application:“Manage My Starbucks Card”
Around The {World} (Tab)
Check In (Tab)
Facebook Places Application:“Check in at any Starbucks”
Events (Tab)
RSVP and Guest List Functionality
Videos (Tab)
Starbucks Created Videos
Friend Submitted Videos
Notes (Tab)
Notes submitted January 2009?
Links (Tab)
Polls Tab
Poll Application
“User Interaction”
Discussion Board
Facebook Connect:“Allows Facebook Members to interact from the Company’s Website.”
Our Experience Counts
Facebook Page:http://www.facebook.com/pages/OurExperienceCountscom/96628112086
Website:http://www.ourexperiencecounts.com/
Our Experience Counts Facebook Page
• Main Page (Wall) • Information Tab• Photos Tab• Discussions Tab• Links Tab
Main Page: Wall
“Follow OEC on Twitter”“Link to OEC Website”
Information (Tab)
“Facebook Page & Link”
Photos (Tab)
Include Photos from:• Jackie Speier's Job Hunters Boot Camp• Pursuing Entrepreneurship" TV Show • Strategies for Overcoming Age Bias Presentation • Others Live Events?
Discussions (Tab)
“Need to encourage user interactions!”
Links (Tab)
“Need to encourage user interactions!”
Recommendations: OEC Facebook Page
• Main Page (Wall) “Include link to OEC Website & Twitter!”
• Information Tab “Include Facebook Page & Link!”
• Photos Tab “Include photos from live events!”
• Discussions Tab “Need to encourage user interactions!”
• Links Tab “Need to encourage user interactions!”
• Video Tab “Include short clips of TV Shows, Webinars, etc.”
• Polls Tab “Encourage user interaction”
• Notes Tab “Display extracted content of OEC Website Blog using RSS Feed.”
OTHER• Obtain User Name (aka “Vanity URL”)
• Set Update/Maintenance Intervals for Facebook Page Content• Add Facebook Connect Functionality to the OEC Website