Our Early view of the Social MoveMent: For those that remember our roots. In the early 2000s we say a culture movement toward a more open allowance of others in own-space’ …. So our move to social media becoming part of the landscape… we coined the phrase “Your Web in Concert”. That was no longer just you website, however you entire web presence began scrutinized you business. Not only the changing nature of how your business was being viewed, but consumers began wanting your product or service to brought to and seen as present wihin their new social infrastructure; YourWebInConcert.com
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Our Early view of the Social MoveMent:
For those that remember our roots. In the early 2000s we say a culture movement toward a more open allowance of others in own-space’ …. So our move to social media becoming part of the landscape… we coined the phrase “Your Web in Concert”. That was no longer just you website, however you entire web presence began scrutinized you business. Not only the changing nature of how your business was being viewed, but consumers began wanting your product or service to brought to and seen as present wihin their new social infrastructure;
And we began to teach the benefits of incorporating Social Media into Googles publicized objective with a 8 we course training program…
YourWebInConcert.com
These strategies changed as the consumer began building their Individual Digital Ecosystem >>> to Digital Marketing using the APIs each of these services now make available (to good little WhiteHat girls and Boys).
Oh, and a portion of the agenda we went reviewed and tested.
WEEK 1Website SEO Review
5 Key Factors for Return/Index MatchesWhich Keywords Importance - correct Keywords and PhasesWeb Page Keyword Density Keyword Prominence on Web Page - relative placement/locationLink Popularity and Authority - backlinks, internal linksLink and Keyword Relevance
Current Keywords Used www.Websitegrader.comKeyword Phrase to Single Keyword uses Google Keyword Idea ToolOn-Page and Off-Page Use
Meta Descriptions and Meta Keyword Tags indexed by Search EnginesLanding Page Keyword Density http://www.KeywordDensity.comKeyword Placement/Location/Prominence On-Page
Keywords NOTES:Note why keywords / key phrases are so important Review Meta Tags VS Meta DescriptionsReview Competitors' KeywordsFinding Niche and Micro-Niche Keywords and Key Phrases
What is the number of competing pages (phrase matched) for a micro-niche keyword Keyword Key Phrase Analysis
DMOZ, The Open Directory Project http://www.dmoz.org/
Merchant Circle http://merchantcircle.com
AOL Local Search http://localsearch.aol.com
ZoomInfo http://www.zoominfo.com/
City Search (paid) Hospitality http://www.citysearch.com/corrections/enter_a_location.htmlInsider Pages (owned by CitySearch) http://www.insiderpages.com/advertiser
Google Webmaster Tools http://www.google.com/webmasters/index2.htmlGoogle Insights for Search http://www.google.com.sg/insights/search/#Google Trends http://www.google.com.sg/trends
Google Site Search Reports - Help http://www.google.com/support/analytics/bin/topic.py?hl=en&topic=12626
Ad Agency Solutions Bloghttp://adwordsagency.blogspot.com/2009/05/google-content-network-targeting-tools.html
Google Search-based Keyword Tool http://www.google.com.sg/sktool/#
Google Search Qwery Performance Reports http://adwords.google.com/support/aw/bin/topic.py?topic=16366&hl=en
Google Website Optimizerhttps://www.google.com/analytics/siteopt/exptlist?account=10360745&hl=en