Our Data & Social Our Data & Social Marketing Marketing Lisette Zounon, CC Lisette Zounon, CC Advanced Manual : Technical Advanced Manual : Technical Presentations Presentations Project #3: The Non Technical Audience Project #3: The Non Technical Audience Time : 10-12 minutes Time : 10-12 minutes
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Our Data & Social Our Data & Social MarketingMarketingLisette Zounon, CCLisette Zounon, CC
Our Data & Social Our Data & Social MarketingMarketing
SUMMARY:SUMMARY:
Big Data and Small Data.Big Data and Small Data.
Cloud Storage and Cloud Computing .Cloud Storage and Cloud Computing .
Social Media and Social Marketing.Social Media and Social Marketing.
Data Driven Marketing using smart data in the Data Driven Marketing using smart data in the cloud.cloud.
Enhancement of Customer Experience.Enhancement of Customer Experience.
Benefits company branding and customer relations.Benefits company branding and customer relations.
ConclusionConclusion
‘‘.....When you anticipate needs and deliver .....When you anticipate needs and deliver exceptional experiences, you delight your exceptional experiences, you delight your customers and create advocates. When you customers and create advocates. When you integrate your business processes with the right integrate your business processes with the right social tools, you secure a competitive advantage social tools, you secure a competitive advantage and pioneer new ways of doing business.‘ - and pioneer new ways of doing business.‘ - IBM mission statementIBM mission statement