Our Credentials
Dec 14, 2014
FIRST is an award winning digital agency based in Sydney and Auckland. Our expertise has
been built upon more than 14 years experience in digital strategy, web design and build,
search marketing and digital campaigns. We provide businesses with a digital roadmap and
path to their online success. To learn more about FIRST and our Digital Framework visit www.first.com.au.
been built upon more than 14 years experience in digital strategy, web design and build,
search marketing and digital campaigns. We provide businesses with a digital roadmap and
path to their online success. To learn more about FIRST and our Digital Framework visit www.first.com.au.
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Transcript
Our digital marketing framework will provide you with a blueprint to success
in your competitive and dynamic marketplace.
Thinking is all about ensuing that before you act, you have a sound strategy that connects with your overall business.
Creativity is a balance between imagination and analysis. The online creative process involves purposeful analysis, imagination idea generation, and critical evaluation – hence the balance.
Rating online is a complex mix of prominent search engine rankings, industry reviews and consumer sentiment expressed via social media.
Performing in a digital world is all about continual innovation, measurement and ongoing optimisation.
FIRST - THINK
PLANNING
STRATEGY
RESEARCH
Thinking is all about ensuring that before you act, you have a sound strategy that connects with your overall business goals.
Research:• international benchmarking • competitor analysis• audits• consumer demand data• online surveys
Strategy:only employ technological solutions which are relevant to the success of your business.
Planning and Project Management:ROI and the agile approach, suited to fast- evolving digital environment.
FIRST - CREATE
DEVELOPMENT
CONTENT
DESIGN
Creativity is a balance between imagination and analysis.
Design:• Refreshing• User Experience & Interface • Information Architecture
Development:successful design in the digital world is only delivered when design and developers work hand in hand.
Content:Content is key and how this is delivered in an effective manner is imperative
FIRST - RATE
SOCIAL MEDIA
SEO
REPUTATION
We are one of the first companies in Australasia to specialise in online search. We help businesses be found online
SEO:• keyword research• site technology• site architecture• content production• content distribution
Reputation:online reputation is now a prerequisite to achieve high Google rankings. Links and a whole lot more!
Social Media:Its imperative you have effective social media strategies in place.
FIRST - PERFORM
MEASURE
CONVERT
MEDIA
The ability to measure and analyse your activities allows you to optimize opportunities and truly reap the benefit of a media budget.
Media:• performance media channels• search ads• social ads• display exchange & DSPs• targeting data (cookies)
Measure:Digital marketing is all about end to end measurement and automated real time bidding supported by human insight
Convert:The easiest way to improve your digital marketing ROI is to increase engagement and conversion rates
OUR CLIENTS
OUR SHOWCASE
VISIT: www.FIRST.com.au
OUR AWARDS
LearnX • Best collaborative partnership 2012
Winner• Best eLearning Design 2012 Winner
IAB • Organic Search 2011 Winner• Organic Search 2012 Finalist
Mobile Awards • Education 2012 Finalist
OUR PEOPLE
VISIT: www.FIRST.com.au
OUR TOOLS
MAGENTO eCommerce software platform - www.magentocommerce.com
SITEFINITYFull-featured CMS - www.sitefinity.com
WORDPRESSIntegrated online solution - www.wordpress.com
GOOGLEGoogle Analytics and Google Adwords Certified Partners
MARIN SOFTWAREOnline advertising management platform - www.marinsoftware.com
GREAT PROMOTIONSTrusted competition and promotion platform - www.greatpromotions.com
Our digital marketing framework will provide you with a blueprint to success
in your competitive and dynamic marketplace.
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