Our Cantadora Storybook

“CANTADORA” MEANS

“KEEPER OF THE STORIES”

At Cantadora, we do story.

“Story, businesses are realizing,

means BIG MONEY.”

Daniel Pink, “A Whole New Mind”

Because as humans, we’re wired for story.

“100,000 years of evolutionary reliance on story has built into the human genetic code instructions to wire the brain to think in story terms by birth.”

Dr. Steven Pinker, Experimental Psychologist

THE BIG PROBLEM:

There’s too much NOISE.

ONE GREAT STORY

THE GREAT SOLUTION:

BECAUSE GREAT STORY

is great business...

“Stories are the single most powerful weapon in a

leader’s arsenal.”

Dr. Howard Gardner, Harvard University

GREAT STORIES NEVER GO OUT OF

And one great story can change

“We have a saying around here…‘If you tell me a fact, I will remember. If you tell me the truth, I will believe. If you tell me a story, it will live in my heart forever.’”

The late Steve Sabol, Former President, NFL Films

EVERYTHING…

“Your ability to identify and communicate your story is the soul and the essence – the very character – of your business. That story should be at the

heart of, rather, it should be your marketing strategy.”

ENTREPRENEUR Editor in Chief Amy Cooper

GREAT STORIES inspire, sell, provoke, evoke, engage, motivate, empower, heal, relate, delight, inform, entertain, educate, enchant, spark, excite, convince, validate, build, elect, drive, illuminate, address, convert, activate, enliven, invigorate, transcend, challenge, VDYH��H[SODLQ��UHYHDO��LQÁXHQFH��ignite, revolutionize, change, connect, awaken, succeed, endear, persuade, motivate, and WIN.

WHAT WE DOIt all starts with

ONE GREAT STORY.

We work with our clients using our Cantadora

Storytelling Canvas to identify their “story gold.” Then we identify the right communications vehicles and most effective communications channels to drive their mission. Having worked in the marketing ÀHOG�IRU�\HDUV��ZH�KDYH�D�go-to team depending on your unique goals and needs, including:

STORY

Story DiscoveryStory TransformationNarrativesCopywritingSpeechwritingNamingTaglines

ART

Visual BrandingGraphic DirectionPhotographyVideoLogosWeb DesignCollateral Design

STRATEGY

Brand StrategyMarket PositioningPitch CoachingMedia CoachingCreative Concept DevelopmentIntegrated Marketing

CAMPAIGNS

Public RelationsEventsProduct LaunchesAnnual ReportsChange Management Workshops Social Media

HOW WE DO ITTHE STORYTELLING PROCESS STORY DISCOVERY

STORY CRAFT

STORY TRANSFORMATION

THE ONE GREAT STORY WORKSHOP

STORY CRAFT

STAGE PRESENCE

AUDIENCE CONNECTION

{ DELIVER YOUR BEST: In this one-day session, we explore the power of story in business and teach you to deliver a unique and compelling talk that drives your mission to your key audiences. }

^�),1'�<285�6725<�0$*,&��:H�ZRUN�FORVHO\�ZLWK�\RX�WR�ÀQG�\RXU�VWRU\�PDJLF�DQG�FUHDWH�VSHFLÀF�ZD\V�IRU�\RX�WR�WHOO�LW�DQG�VHOO�it to your target audiences, whether internal or external. }

SO WHAT’S YOUR STORY?

Do tell.BECAUSE THE BEGINNING IS JUST THE BEGINNING…

“People have forgotten how to tell a story. Stories don’t

have a middle or an end anymore. They usually

have a beginning that never stops beginning.”

Steven Spielberg

1.855.786.7987 {STORY UP} [email protected]

cantadoracommunications.com

SEATTLE - LOS ANGELES - WASHINGTON, D.C.