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Your pet is our pet <3 Obba Oy (2664004-9)
25

Oupet Final

Apr 15, 2017

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Huyen Nguyen
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Page 1: Oupet Final

Your pet is our pet <3

Obba Oy(2664004-9)

Page 2: Oupet Final

Oupet ServiceSelect Your Pet sitter Chat and place a booking Pay after service

Page 3: Oupet Final

To be the leading pet sitting service and the supporter of pet loving community

Ou-Vision

3

Page 4: Oupet Final

Bring the best pet sitting experience to pet sitters and pet owners through a reliable and an easy-to-use

service

Ou-Mission

4

Page 5: Oupet Final

Oupet Key Value - your pet is our pet.

Caring - We care the quality of service and safety between our pet sitter and customers.

Learning - Constantly learning from our customers and aim to become a learning organization.

Trustworthy - Be loyal and faithful with our pet sitters and customers.

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Page 6: Oupet Final

Oupet Inspiration

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Difficult to guaranteeThe service quality from pet sitter is hard to measure

Difficult to selectIt is hard to know which pet sitter is good or bad.

Difficult to findNearby available pet sitters are difficult to be found.

Difficult to payThe way of paying and the payment method are vary between pet sitters.

- your pet is our pet.

Page 7: Oupet Final

Oupet Solution

7

Multi-selectionHuge amount of pet sitters to be selected

InsuredOupet makes sure the pet sitter and customer are authenticate.

Instant messagingChat with pet sitter whenever needed from Oupet app

Customer can use our pet sitting service whenever they need

Customer can easily book a pet sitter from Oupet app

Easy to book

Simple and clean UI

Intuitive UI

- your pet is our pet.

Anytime

Page 8: Oupet Final

Oupet Pet Sitter Service Highlights

FreeFree business presense from Oupet webpage, phone apps.

MarketingOupet takes care of the

marketing part for all registered pet sitters.

MaintainanceOupet sends regular customer

analysis to registered pet sitters and Oupet constantly update

webpage and apps base on customer bahaviour

Beautiful UIOupet keep professional UI design to present the best present for the customers.

Regular TrainingOupet would offer regular online and offline trainings for the pet sitters and pet owners.

Pet Lover Community

Oupet tries to create a pet lover community, the purpose is to let people share pet experiences with each other.

8

- your pet is our pet.

Page 9: Oupet Final

Oupet Customer Service Highlights

NearbyFind nearby pet sitters

Trustworthy Authenticated Pet sitters

BoardingPet stays over the day/night at Pet sitter’s house

House sittingA sitter will come to your house over the day/night to take care of the pet

Dog walkingThe sitter will come to your house to take your dog out for a walk

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- your pet is our pet.

Page 10: Oupet Final

Target market

Initial target market is Finland, where one third of households own

at least one pet. Most popular pets are dog and cat: 1.5 million

Finnish pet owners value trust. Their decision is tied by reviews,

price, location. Recommendation from their network affects greatly

their choice of service. *

*Oupet survey

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Page 11: Oupet Final

Oupet Pet Sitter Location

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And beginning, Oupet will start with 9 cities from Finland, there are Helsinki, Espoo, Porvoo, Kuopio, Lahti, Oulu, Tampere, Turku, Vantaa.

Oupet service will focus on Finnish market and once the model proved, Oupet service would move to other nordic countries.

- your pet is our pet.

Page 12: Oupet Final

Oupet Target Customers

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Pet owners from Finland.

Frequent travellers with pet.

- your pet is our pet.

Page 13: Oupet Final

Market size

TAM: ⋍ 1 million households with pet

SAM: ⋍ 200 thousands households with pet

Market share: 30% after 1 year of penetration

TAM: Total available marketSAM: Serviceable available market

TAM is estimated based on statistics of target market

SAM is estimated based on Oupet survey to pet owner (20% of pet owners use pet sitting service)

Market share is estimated using MaRS method: top-down forecasting for pre-revenue startup - Marketing effectiveness and share of voice, with Muisti & Mirri partnership

Page 14: Oupet Final

Direct competitors(1/2)

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Pawshake

● Service is not specifically designed

for Finnish market

● Lack marketing in Finland

● Poor review for mobile app

● High commision rate 19%

➢ Founded: 201319 countries

➢ Finland: June 2016

No. of pet sitters: 80

Page 15: Oupet Final

Direct competitors (2/2)

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Care.com

● No mobile App

● Limited marketing in Finland

● Match making rather than functional

booking site

● Service rate is hour-based

● Membership-based for help seekers

Others ➢ Founded: 2007

18 countries 4 main services

➢ Finland: Oct 2015 Great Aupair

Petsie

4H

Trustedhousesitter

Page 16: Oupet Final

Oupet Webpage

Oupet’s webpage is responsive and fast, it works perfectly on mobile browsers.

Responsive UI

Fast browsingAWS + CDN ensures the fast speed of our webpage

Responsive UIResponsive UI works on any mobile phone’s browser

Oupet offers 24/7 technical support

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Oupet does software iterations base on customers’ feedbacksBackend

PhP Laravel, MySQL

FrontendJavacript, Bootstrip, CSS, HTML

24/7 Support

- your pet is our pet.https://oupet.co

Page 17: Oupet Final

Mobile app will be Oupet focus in the futureCurrent functionalities from Oupet app.

• Signup&login• Select Pet sitter from Map & List view• Pet sitter booking process• Chat with pet sitter and customer support• View & Manage bookings

Oupet Mobile App

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24/7 SupportCDN Native App

- your pet is our pet.

Page 18: Oupet Final

Pet sitter Service Additional service

8% 6%

Oupet Revenue Model

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Oupet charges 8% service commission after each pet sitter services to cover the business activities cost.

Oupet charges only 6% from the additional services.

• Training• Pickup & Drop off• Grooming• Shower

- your pet is our pet.

Page 19: Oupet Final

Oupet Operational Plan 09-12

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Product Launched on 30th of

August

20020002010k10

200 authenticated signup sitters

Creativity

Web DesignInfographic

2000 registered pet owners

20 cities from Finland

10k euros revenue

10 core team members

- your pet is our pet.

Page 20: Oupet Final

Oupet Operational Figure

20

200

9 7

200 signup pet sitters

Creativity

Web DesignInfographic

150 registered pet owners

9 cities from Finland

7 core team members

- your pet is our pet.

150

Page 21: Oupet Final

Oupet Competitive Advantage

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Product Team Clear-Vision Lean

- your pet is our pet.

Page 22: Oupet Final

Oupet Road Map

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2016

Product Launch and Idea validation

2018

Launch Oupet services in all Nordic countries

2020

Launch services in North American and

Asian

2019

Most popular pet sitter platform in Europe

2017

Most popular pet sitter platform in FInland

- your pet is our pet.

Page 23: Oupet Final

Oupet investment plan

Oupet believes that becoming the strategic

partner with you will boost our services.MarketingNordic market expansion

Angel Investment

- your pet is our pet.

150,000 € - 250,000 €

15% Company Shares1 Board member position

Page 24: Oupet Final

Contact us

Email

[email protected]

Phone

0403527725

Facebook

Facebook.com/oupetapp

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- your pet is our pet.

Page 25: Oupet Final

Thank You