Ottawa November 3, 2016 Vancouver March 1, 2017

Ottawa

November 3, 2016

Vancouver

March 1, 2017

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xlerate logo - outlines

XLPushing the Limits of Integrated Marketing

The Xlerate story

The audience will be a combination of:

We wanted to build the conference of our dreams! As fundraisers and nonprofit marketers, we’ve been

frustrated by the glaring gap in the conference marketplace. Many conferences exist, but none focused

on marketing in a multichannel age.

We will be addressing this need by organizing a conference dedicated to integrated fundraising,

marketing and campaigning for nonprofits. Our first community event will happen on November 3rd, 2016

in Ottawa, and we are planning a second event in Vancouver in early March. Our vision is to host

events across Canada, and eventually North America, to inspire new leadership in integrated marketing

across the sector.

Nonprofit and charity professionals; mostly fundraisers, marketers and campaigners, with a few years

of experience.

Senior executives and decision-makers with a background or responsibility within the

fundraising/marketing field.

Campaigners and advocacy-focused professionals whose organizations integrate campaigns with

marketing/fundraising, and who use an integrated toolset.

We anticipate 100-150 attendees and multiple tracks focusing on leadership and strategy, tactics,

campaigning and data as a marketing platform. Focused on leadership and learning, our conference

will be different. A relaxed atmosphere that inspires – we want our conference delegates to learn a

tonne, but we also want them to have fun!

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Dear Prospective Sponsor,

We are pushing the limits of integrated marketing for the nonprofit sector and need your help.

Sponsors are a valuable part of the total conference experience for delegates. We want to create an

environment that inspires leadership and learning unlike any other conference you’ve been to – a

comfortable, relaxed environment, compelling speakers carefully curated to inspire new thinking,

great food, and lots of fun!

Here’s an amazing chance for your organization to get in early on a unique conference experience

built by marketers for marketers. We are creating the conference we always wanted to attend.

Will you join us?

There are several ways you can support the 2016-2017 Xlerate Day season:

• Become a sponsor as outlined in the enclosed sponsorship package

• Purchase delegate registration passes (limited inventory for companies / agencies)

• Donate gift-in-kind items to enhance the delegate experience

Xlerate will begin its inaugural season in Ottawa on November 3rd, 2016 and continue to

Vancouver for March 1st, 2017. There will be 2 additional markets added in the 2017-18 season.

Your sponsorship now means you have first right of refusal for sponsorship for all our future events!

Sponsorship levels can be purchased by filling out the “Sponsorship Form” on the last page of

this package, or please contact Marc Ralsky at 905-505-2337 or [email protected].

We look forward to your participation.

Thank you!

Xlerate Planning Committee

Planning Committee Members(We’re integrated too!)

Chris Carter

President

Chris Carter Marketing Inc.

Amy Milne

Partner & Co-Founder

beyond

David Foy

President

Agency59 Response

Heather McLean

Consultant

Amy Pawluk

President

Up Fundraising

Ryann Miller

Director, Nonprofit Services

Care2

Marc Ralsky

Director, Community and Donor Development

Ontario SPCA


Hear Ye! Hear Ye! (Plenary & Networking Hour Presenting Sponsors)

2 opportunities available

Sips & Snacks(After Party Reception)

1 opportunity available – SOLD!

$5000

$3500

• Introduction & Thank You of plenary speakers by Sponsor

• 5 complimentary delegate registration passes

• Slide / logo placement featured prominently throughout session

• ½ page ad in event program

• Ability to leave literature on seats / tables of plenary address venue

• 1 email sent to registered delegates about plenary address / networking hour

• 3 social posts prior to event promoting sponsor

• Invitation to VIP cocktail reception

• Invites sent to all registered delegates via email with prominent logo as after party sponsor


• Custom cocktail/mocktail named by sponsor or using corporate name

• 5 social sent as reminders of after party to all registered delegates the week before and day of


• Ability to welcome and thank delegates for coming to after party


Sponsorship Opportunities

Ring the Bell (Lunch Sponsor)

1 opportunity available

Listen, Analyze and Retain! (Session Track Sponsors)

4 opportunities available:

Leadership, Tactical, Data, & Campaigning

$3500

$1250

• Signage in lunch area indicating sponsorship of meal



• Opportunity to provide logo promotional item to all guests at lunch

• 1 email to delegates about joining your organization for lunch

• 1 social post to delegates with a reminder to join your organization for lunch


• Signage outside each room for chosen track

• 1 complimentary delegate registration pass


• Ability to leave items on chairs in education track room to promote your organization to delegates

• Introduce speakers for each session for your sponsored track

• 1 email to delegates promoting your sponsored track

• 1 social post to delegates


6 Senses! (Delegate Experience)


I’m here! (Registration Area)

1 opportunity available

Sugar Rush (Break Sponsor)


$1000

$1000

$750

• Provide leadership and creativity to the Delegate Experience at Xlerate!


• Ability to develop and provide delegate experience kits to enhance their experience for the day

• Logo items are welcomed

• Ability to provide fun items in the washrooms for delegate use (hairspray, mouthwash, combs, hand lotion, charging stations, or other creative ideas welcome).


• Two signs on each side of registration table announcing sponsorship of registration


• Ability to provide each registrant a logoed promotional item upon check in

• 1 email sent to registered delegates

• 3 social posts reminding people registration times


• Logo at break stations/coffee stations acknowledging break sponsorship


• Opportunity to customize break experience

• Opportunity to hand out logoed promotional item at break area


Thank you!

We look forward to including your organization as a sponsor of the 2016-2017 Xlerate Day season.

• $299 Single Corporate Registration: Supplies are limited!

• Promotional Partnership: Help raise awareness of the Xlerate movement!

• Gift-in-kind Opportunities: Enhance the delegate experience in a unique way

that promotes your business!

Additional ways to support Xlerate:

For more information, or to discuss a customized sponsorship opportunity, please contact:

Marc Ralsky

Director, Community and Donor Development

Ontario SPCA

Toll Free: 1-888-668-7722 Ext 320

Mobile: 1-905-505-2337

Twitter: @ospcamarc

Email: [email protected]

Sponsorship Form


We wish to be recognized as a:

Additional Ways to Support

Contact Info

$5,000 Hear Ye! Hear Ye!

$3,500 Ring the Bell

$1,250 Listen, Analyze and Retain!

Ottawa Only Vancouver Only Both Locations

Corporate Registration: _____________ @ $299 = $ ___________+ 13% HST

Gift-in-kind Description: _____________________________________________

Company Name: ___________________________ Contact: _______________

Address: __________________________________________________________

Phone: ____________________ Email: _________________________________

Website: __________________________________________________________

Signature: ______________________________ Date: _____________________

$1,000 6 Senses!

$1,000 I’m here!

$750 Sugar Rush

Sponsorship Form


Payment Options

Please invoice me.

Payment enclosed (Payable to Chris Carter Marketing, Inc.)

Credit card >Name on Card: __________________________________________________

Credit Card #: ___________________________________________________

Expiry Date (MM/YY): _________________________ CVV: _________________

Signature: _______________________________________________________

Billing address

Street Address: ________________________________ Apt./Suite: ________

City: ____________________________________ State/Prov. ____________

Zip/Postal Code: ________________ Country: ________________________

Please return payment and form to:

Marc Ralsky

35 Hawksbury DriveToronto, ON M2K 1M4

Completion of this agreement form is confirmation of your support as a sponsor of the event, as set out above. upon receipt of this

form, Xlerate will send an invoice for payment of the sponsorship amount. The sponsor is to make payment to Chris Carter Marketing,

Inc. within 30 days prior to the event. Please note that sponsorships are non-refundable unless due to cancellation of an event.

All sponsorships are subject to 13% HST for Canadian businesses.

Cheques are payable to: Chris Carter Marketing, Inc.

Visa Mastercard Amex

Xlerate Day Session Tracks & Topics

• Building successful integrated teams

• Trends in hiring and retention for marketing success

• Goal setting & accountability - actionable strategic plans

• Brand - investing smartly in an integrated age

Leadership Learn to build and retain your integrated marketing team of the future.

• Experiential marketing - trends and tactics

• Social strategy, visual marketing & user generated content

• Integrated campaign deep dive

• Events & activation - part of an integrated approach

Tactical Dissect successful integrated campaigns and learn

new trends in social and experiential marketing.

• CRM - Data as a marketing function

• Persona-driven marketing

• Data clean-up & enrichment

• Drip-marketing - dissecting successful campaigns

Data Explore CRM as a key marketing function and geek out

on the data that drives successful marketing campaigns.

• Integrating fundraising & advocacy: a 101

• Integrated advocacy campaign deep dive

• A channel for every purpose: advocacy & fundraising

• Small ‘a’ advocacy - lead generation for non-advocacy orgs

Campaigning Understand what makes an integrated advocacy and fundraising campaign work so beautifully together.

Thank you for your consideration of sponsorship for Xlerate Day.

Your support will help push the limits of integrated marketing for the nonprofit sector.

Copyright © 2016 Xlerate. All Rights Reserved.

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xlerate logo - live type(Helvetica Neue Heavy –and– Arial Regular)


XLPushing the Limits of Integrated Marketing

Ottawa November 3, 2016 Vancouver March 1, 2017

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