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@clivedicke ns In/cdickens /cdickens OTT Summit Clive Dickens CDO 24 June 2016
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Page 1: OTT Summit Conference

@clivedickens

In/cdickens /cdickens

OTT SummitClive DickensCDO24 June 2016

Page 2: OTT Summit Conference
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Linear Television still dominates screentimeIncluding Under 34s [55%]

Source: Edison Research ‘Share of Eye’ Study 1,500 Australians www.shareofeye.com.au

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But the battle for ‘SCREENTIME’ continues..

Source: SWM ‘Share of Eye’ data and Company estimates

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Free and Social Mobile Video dominate VODScreentime not SVOD

Source: Edison Research ‘Share of Eye’ Study 1,500 Australians www.shareofeye.com.au

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Increasingly Universal Access to Cheaper & Faster Mobile

Internet

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Global Mobile Data Traffic 2015-2020 8x Growth

Traffic 30 EB/mo

Source : Cisco White Paper Feb 2016

Mobile video now accounts for 55%

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CY15:$322m

CY19:$706m

CAGR:21.7%

CY15:$1.2b

CY19:$2.9b

CAGR:23.7%

CY15:$587m

CY19:$2.2b

CAGR:39.2%

CY15:$2.4b

CY19:$4.1b

CAGR:14.6%

AustralianSocial Media

Australian Mobile Native + Display

Australian Digital VideoAVOD + SVOD + TVOD

So Mo Vo CoAustralian Mobile

Commerce

Social: Mumbrella September 2014, ForresterMobile (Native and Display): PwC Outlook 2016Video (AVOD, SVOD, SVOD): PwC Outlook 2016Mobile Commerce: Ibis World March 2016, Powerretail.com.au February 2015

Prior Year:CAGR: 29%

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Source: OzTAM VPM & SWM Analytics

449,182Live Streams

6.8mLive Minutes

4.8mVOD Streams

106mVOD Minutes

MKR Broadcast Ratings maintained

STRATEGY IN ACTION

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2mVOD Streams

165,855Live Streams

35.5mVOD Minutes

1.9mLive Minutes

House Rules Broadcast Ratings maintained

As of 15th June 2016

Source: VPMSTRATEGY IN ACTION

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Domestic Production Int. Production

FTA TX Live Pay TV Live

Streamed FTA Live Pay Streamed Live

In Home Entertainment In-Car Entertainment

SVOD TVOD

PVR Catch Up Encore

Sneak Peak / Promotion / Social Video

Restart / Pause Live

Premium AVOD Short Form AVOD FVOD

International Streamed Live International TX

Int. SVOD Int. TVOD Int. AVOD Int. FVOD

Turning every IP connected screen into a Television

Production

TX

PVR / VCR

Home Entertainment

International TX

2006 2016

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“Delivering engagement and value through

powerful storytelling”

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@clivedickens In/cdickens /cdickens

OTT SummitClive DickensCDO24 June 2016