Other people see things and say ‘Why?’ …. But I dream things that never were and say ‘Why not?’

Other people see things and say ‘Why?’ …. But I dream things that never were and say ‘Why not?’

George Bernard Shaw

WELCOME TO ALL OF YOU- Working

Environment

RAHUL JAIN(Striving for excellence)

BCOM (H), MBA, FCS

Aim of the Module To train and develop students to become

Effective Working Professionals. To understand the planning process

required for setting up a small business in the makeup, fashion and beauty industry.

If your canvas is not right, the painting will never be perfect. 

- By Micky Contractor

COURSE GUIDELINES Meaning of Working Environment &

Entrepreneurship Various types of Opportunities in

Fashion/Make Up& Beauty Industry. Steps to set up an Enterprise Banking and finance Industrial / commercial laws Project identification and compilation of

project reports

Learning Outcomes Understand what it takes to be an

entrepreneur Understand how to raise funds Have an idea of regulatory requirements

of staring and running a business Be able to create a rudimentary business

plan

Focus Points Entrepreneurship – the motivations, the risks, rewards, impact Seeing opportunities, identifying profitable opportunities Creating a business plan- its content and importance as a tool Starting a company and the regulatory requirements Raising money to start the business-bootstrapping, enrolling

investors to your plan Getting loans- what do banks need Selling and getting the first clients What makes my business different than competition? Building a team- getting people to believe in the venture Making mistakes, changing plans, mutilating, adapting to what

customers want Cash flows – the oxygen of any business Project- creating a business plan and presenting to potential

investors/stakeholders

Our Strategy for achieving these Objectives? Concepts, Cases and Class Discussion Punctuality, Participation and Preparation(Its compulsory to bring your own calculators,

Pen, Stationary, Registers, Prescribed Book, Printouts of the Emailed documents- Otherwise necessary disciplinary action will be taken)

Judgment challenge Learning to communicate ideas Learning from each other Learning through discovery

Some Important rules Switch off your Mobiles Attendance rules will be strictly applied Non completion of Assignment will lead to strict

disciplinary measures Students can gather additional bonus points by

being a “Star Performer” in the whole course. Students falling in the “Improvement category”

would be penalized. If Attendance is less than 75% then one grade will

be reduced in respective Viva/Exam/Log Process.

KIMBERLY BOSSO

ABOUT KIMBERLY BOSSO• Based in Los Angeles, Celebrity Makeup Artist Kimberley Bosso is widely

known around the globe as the go-to makeup artist among the industry's best.

• She has done her course from Cinema Makeup School, located in Los Angeles, California, specializes in special makeup effects, beauty, body painting, airbrush makeup, hairstyling, fashion, film, and TV. It is one of the top Hollywood make-up schools in the entertainment industry that provides career training and education .

• Her celebrity client list consists of Andy Garcia, Marissa Tomei, Taryn Manning, Jackie Jackson, Justin Bieber, Nancy Reagan, Aly and AJ Milchalka, and reality stars Snooki and J-Woww to name a few.

• Kimberley's work has been in publications such as Lucky, Elle, Vogue, Rolling Stone, Popstar, and Modern Bride among others.

• Kimberley Bosso is a Los Angeles makeup artist and works in the fields of of commercial, editorial, celebrity, film, runway, TV, Hollywood red carpet events, weddings, and music video.

Case of IPL Out of Box “Thinking”

Able to raise around $2 billion for BCCI

One of the Most successful Cricket tournament

Satisfied all the stakeholders of the Cricket

Entrepreneurship

Today…

Introduction to Entrepreneurship

Entrepreneurial Competencies

Economic Development

Entrepreneurial SpiritEntrepreneurial Spirit• Being Different

• Having Fun

• Converting Idea into Success

• Vision creates Opportunities, Execution Creates Magic

What is Entrepreneurship? Organizing a business venture and assuming the risk for it.

“An entrepreneur is a person who is willing and able to

convert a new idea into a successful venture.”

Entrepreneurship is a process of converting a new idea into

a successful venture

Entrepreneurship Founding entrepreneur who identifies the

opportunity and moves to exploit it commercially. Often it is the founder (or founding team) who

possesses much of the technical and managerial knowledge that make-up the tangible and intangible assets of the firm. In sum, an entrepreneur’s expanding knowledge base and absorptive capacity becomes an entrepreneurial firm’s competitive advantage” (Alvarez and

Busenitz 2001, p.766).

What is Entrepreneurship? Practice of starting new organizations or revitalizing mature

organizations

Particularly new businesses in response to identified opportunities.

Entrepreneurial activities has a vast range

It ranges in scale from solo projects to major undertakings

creating many job opportunities.

Entrepreneur is one who organizes, manages and assumes the

risk of a business enterprise.

Who is an entrepreneur ?

He who has a vision

Has the hunger to make something from nothing

Is Never Finished

The Risk Factor

He is having fun!!!

The Art of Entrepreneurship Most Crucial Resource PEOPLE

Leadership

The Military Concept

Sun Tzu's The Art of War, Chang Yu says:

"Benevolence and righteousness may be used to govern a state but

cannot be used to administer an army. Expediency and flexibility are used

in administration an army, but cannot be used in governing a state."

Entrepreneurial Venture – Neither an army nor a state

Middle of Leadership extremes

Motivation

Entrepreneurship vs. Wage Employment

Wage Employment

Work for Others

Follow instructions

Routine job

Earning is fixed, never negative

Can choose from: Government Service

Public sector

Private sector

Entrepreneurship

Own boss

Make own plans

Creative activity

Can be negative sometimes

Can choose from: Trade

Product or

Service Enterprise

Entrepreneurial Competencies Initiative Sees and Acts on

Opportunities Persistence Knowing/Information Concern for High

Quality of Work Commitment to Work

Contract Efficiency Orientation

Systematic Planning Problem solving Self-confidence Assertiveness Persuasion Use of Influence

Strategies Monitoring Concern for Employee

Welfare

Economic Development Wealth creation

Creation of jobs

New technologies

Improved products & services

Improved standard of living

Development of new markets

Better/Optimal utilization of resources

Fashion Entrepreneurship

Fashion entrepreneurship is aboutcombining fashion, business, andtechnical knowledge Some things can be outsourced or bought

in…but some things are critical for the fashion entrepreneur or the management team.

Famous Fashion Entrepreneurs Ralph Lauren – the designer who

provided luxury at all price points. He sold the clothes, but he also sold the

fantastic, romanticized lives of the people who wear the clothes—the look of success.

Ralph Lauren said “People ask how can a Jewish kid from the Bronx do preppy clothes? Does it have to do with class and money? It has to do with dreams.”

Critical CapabilitiesCapability 1: Ability to develop a newsymbolic language - a style - that isexperienced as distinctive, consistent, andnew.Capability 2: Ability to manage the process

of communication on which fashion depends.

Capabilities Ability to understand and manage

strategic, marketing, financial and branding issues for the fledgling firm.

A man whose tapered fingers

have caressed the skin of innumerable

beauties as he wields his brush

and puff to create magical

transformations on the faces of many.

He started his career with the1982 block buster Saath-Saath and since then Mickey has worked on over hundreds of films and spent the last three decades doing up stunners like Aishwarya Rai, Priyanka Chopra and Kareena Kapoor.

But one of Mickey's biggest achievement was bringing the cosmetics giant MAC to India. Being the director of MAC, he has been responsible for customizing and re-interpreting the international trends to Indian  skin tones.

PASSION COLLAGE

List 10 possible passions; put a star next to the five that seem to resonate most powerfully with you:

PASSION American designer Tom Ford graduated from Parsons The

New School for Design with a degree in architecture, but soon realized his love for fashion while interning at Chloe's press office. He has gone on to work for Perry Ellis, completely transform the Gucci brand, and become Creative Director for Yves Saint Laurent.

In 2005 he announced the creation of the TOM FORD brand and its first flagship store opened two years later on Madison Avenue in NYC.

Example

Passion Collage- Example

Individual Assignment: – I (To be shown in Vth class) Individual Assignment Make a folder/file of Learning Journal and Assignments1) Individual Assignment- Writing of Key learnings of Videos,

Readings & Class 1 in Learning Journal file (One page)2) Individual Assignment:  One page on start up lessons from: 

http://www.entrepreneurswebsite.com/2010/12/27/10-startup-lessons-from-the-bollywood-movie-band-baaja-baraat/

3) Individual Personality exercise- Write the Vision statement of your life ( Both professional and personal) & Short term professional goals. ( In A4 sheet)

Refer : www.finishingschool.pbworks.com, [email protected], 9811228852

Class Assignment – EndGroup/Individual Assignment-Maintain a file:1) Use Chart paper/ PosterIdentify a song or any other metaphor which is related to

your one of the professional passion/end term project.( Get the song in the next class) and collage in a chart. ( Showcasing pictures related to your passion/end term project.) Check examples in the PPT.

Refer : www.finishingschool.pbworks.com, [email protected], 9811228852

Readings for the Next class

Idea and Opportunity (PPT Document)

Business News

VIVA Last class ( First three class topics &

Assignments)