Top Banner
13

#OTChat Recap: Content Marketing & The Holiday Season

Apr 25, 2015

Download

Marketing

Opentopic

Yesterday, Opentopic posed four questions to followers and the Twitter community, initiating dialogue about how to approach content marketing during the holiday season.

Using hashtag #OTChat, industry influencers, digital, and content marketers alike, joined in on the discussion. Check out our questions, and the valuable insights we captured right from the #OTChat Twitter feed.

Keep posted for details on our next #OTChat, or follow us on Twitter @Opentopic for daily coverage on our social media and content marketing initiatives.

Have content marketing questions you want answers to? Submit a topic for your chance to delve into the content marketing specifics you want to learn more about. Just email Opentopic at [email protected]
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: #OTChat Recap: Content Marketing & The Holiday Season
Page 2: #OTChat Recap: Content Marketing & The Holiday Season

Q1) How early on do you think brands should be

focusing on holiday marketing? Is too early

harmful? #OTChat

Page 3: #OTChat Recap: Content Marketing & The Holiday Season
Page 4: #OTChat Recap: Content Marketing & The Holiday Season

Q2) Do you find some digital marketing activities more effective or critical

to holiday marketing than others? What are they,

and why? #OTChat

Page 5: #OTChat Recap: Content Marketing & The Holiday Season
Page 6: #OTChat Recap: Content Marketing & The Holiday Season

Q3) What percentage of your content will be

focused on holiday VS. regular created / curated

content? #OTChat

Page 7: #OTChat Recap: Content Marketing & The Holiday Season
Page 8: #OTChat Recap: Content Marketing & The Holiday Season

Q4) What will be your main digital marketing

vehicle this holiday season? How does

content marketing fit into your holiday marketing

strategy? #OTChat

Page 9: #OTChat Recap: Content Marketing & The Holiday Season
Page 10: #OTChat Recap: Content Marketing & The Holiday Season

Q5) How can one successfully participate in RTM this season? Do you

think brands should join in on trending holiday public conversations? #OTChat

Page 11: #OTChat Recap: Content Marketing & The Holiday Season
Page 12: #OTChat Recap: Content Marketing & The Holiday Season

Interested in learning about how Opentopic's content marketing platform

can help you this season?

Just email us at [email protected]

Page 13: #OTChat Recap: Content Marketing & The Holiday Season

Join us every month for #OTChat, Wednesdays at 1:00 PM EST.

Follow the opentopic.com/blog for info on dates each month.