OTAir Mobile Messaging Overview 1101c

INTERACTIVE

micro-messaging solutions to...๏ increase revenue๏ decrease expenses๏ generate leads๏ foster brand loyalty๏ improve customer service

Text IttoSay It!

MOBILE ENGAGEMENT

WHO WE ARE | WHAT WE DO๏ Founded in 2005 in Richmond, VA๏ Mobile interaction engineering

๏ Turnkey, flexible, DIY SaaS SMS platform reaching 98% of U.S.๏ Rapid mobile web architecting for info delivery & lead generation๏ Instant, relevant, engaging conversation๏ Wholistic incorporation into existing/future...

๏ Communications - email, online, voice, print, signage, etc.๏ Operational systems - ERM, CRM, sales, inventory, etc.๏ Business processes - person lifecycle management๏ Physical environments - scenario appropriateness

๏ Consultative approach with a foundation of thousands of previous successes & failures reduces risks & facilitates rapid positive ROI

© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

SELECT CLIENTS & PARTNERS






COMMUNICATION ISSUESa trio of primary challenges to all messaging



๏ not fast enough

๏ not seen in time

๏ crowded for attention

Message

Distribution

COMMUNICATION ISSUES


๏ no personalization

๏ no customer segmentation

๏ no use of customer data

Message

Irrelevancy



๏ wrong time to call

๏ wrong place to visit

๏ lack of organic recall

Message

'Non-gagement'


3 EFFECTIVE SOLUTIONSto ease communication issue woes


rapid foot / click traffic

receive individual data

improve service


NOT 3, BUT 1!

TEXT MESSAGING

SMS WORST DEFINED AS...

...the text communication service component of phone, web or mobile communication systems, using standardized communications protocols that allow the exchange of short text messages between fixed line or mobile phone devices.


SMS BEST DEFINED AS...

...inexpensive interactive communications for reliable and rapid engagement of a quality audience with uniquely focused micro-messaging via a universally desired secure channel for intimate socializing.


...the closest digital medium to word of mouth!


SMS : A 3-IN-1 SOLUTIONquick & easy traffic | receive customer data | improve service


๏ integrated direct response

๏ sent in secs; read in mins

๏ no msg / relevancy conflicts

QUICK & EASY TRAFFIC


๏ keywords group customers

๏ names, emails, zips, dob

๏ menus, codes, surveys/polls

RECEIVE CUSTOMER DATA


๏ customer/data triggers msgs

๏ insert personalization data

๏ two-way interaction

IMPROVE CUSTOMER SERVICE

IMPLEMENTATIONwhat's possible? | just how easy...really?


TEXT BOOK TO 68247


Standard message & data rates apply. No purchase necessary. Must be present to win. Winners chosen at random. One entry per number.


๏ call to action in all media

๏ text keyword to short code

๏ instant, pre-configured reply

๏ various workflow options

๏ two-way communication


๏ collect actionable leads

๏ NOW = higher rates

๏ all ads direct response

๏ mobile web adds options

๏ feed to lead / CRM apps

THE POWER OFMICRO-MESSAGING

show me the money...stat!


18-22%


broadcastopt-in rate

55,000'best of...'sms votes

10-55%sms coupon redemption

85%sms votes

from tv promo

10,000opt-ins

UP TO 26%


lift in sameday sales

1,000free studenttax preps

344:1 ROIvs. 24:1 mail

$0.20 cost/cust

20%sms couponredemption

$275,000savings

80% OPT-IN


broadcastretention

15.3%receipt codesubmission

27%deeper funnelpenetration

SOLD-OUTunscheduled

show in hours

10,000opt-ins

THE OTAIR ADVANTAGE๏ Powerful, yet easy to use and flexible web-based platform๏ Most simplistic, no obligation pricing in the industry

๏ No setup fees, no keyword fees, no consultation fees๏ Free, unlimited incoming msgs; outgoing as low as $0.015/text๏ No contracts...upgrade, downgrade or cancel anytime๏ Pricing simply scales according to location & outgoing msg count

๏ Single location restaurants & retail start as low as $49 monthly๏ Large chains qualify for pricing as low as $3/location/month๏ Outgoing messages allocated per location or entire entity

๏ Access controlled by user to applicable location(s)๏ Existing integration w/ Fishbowl Marketing, Brightwave & ExactTarget๏ Go live nationwide on shared short code in just one business day!


"SERVICE SECOND TO NONE"

ADDITIONAL RESOURCES


๏ Mobile Marketing Association – http://mmaglobal.com๏ Wireless Week magazine – http://wirelessweek.com๏ FierceMobileContent – http://fiercemobilecontent.com๏ Mobile Marketer – http://mobilemarketer.com๏ Branding Unbound blog – http://www.maverix.typepad.com/๏ DMNews - Mobile – http://bit.ly/DMnewsMobile

OTAir Mobile Messaging Overview 1101c

Documents

select clients

receive customer

improve service

communication

rights reserved

2011 otair

easy traffic

sms