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Who is Osudio
Sales slide deck
City name, Date, Year
Trends & Facts Pragmatism in e-business
Schelle, January 25th 2015
We help companies being
succesful in
Omni-channel business
20 years of e-commerce experience
Entrepreneurs
at heart
Always close
to you8 offices, 5 countries
Who is Osudio
Sales slide deck
City name, Date, Year
200 skilled peopleWith a passion fore-business
I won’t talk about…
nor…
Although ‘wearable's’ and the IoT definitely will have a huge impact on our future behavior…
…now we will discuss how to be succesful today
2Facts
71%Of customers abandoned their shopping cart
Source: Coremetrics/IBM Listrak SaleCycle Triggered Messaging AbandonAid Barilliance Vibetrace
$ 4.2 TrillionEquals
Source: Coremetrics/IBM Listrak SaleCycle Triggered Messaging AbandonAid Barilliance Vibetrace
Source: Fortune Global 500
~50 %Of consumers believe they are more informed than store associates
Source: Motorola retail shopping
~61 %of retail managers believe that shoppersare better connected to product data thanin-store associates
Source: Motorola retail shopping
70 %Of shoppers use their smartphonein store.
Source: Foresee
2xIncrease of spend from mobile devices per year
Source: IMRG Capgemini December
3 % vs. 0,9 %Conversion rate desktop vs. mobile!
Source: Swedish fashion Retailer
97%Cart abandonment on mobile devices…
Source: Radware
3Trends
Trend
Enabling mobile (payment) options
Mobile is not the future, it is the now. Meet your
customers in the environment of their choice,
not where it’s convenient for you…
Cindy Shaffstall (Spider Trainers)
“
Trend to Fact
Mobile in a Commerce Context
Using storelocator tofind store
Checking Price Research item before purchase Reading review
of recent/futurepurchase
Using lists whileshopping
Using mobile coupon
Purchasing item on device Using social
media tocommenton purchase
Using device forpayment
Writing a reviewof a purchase
Source: Nielsen
Trend to Fact
Multidevice or omni-channel selling
71% of shoppers surveyed expect to find in-store
inventory information online, regarding it is as
critical to their purchase decision. In fact 39% of
consumers said they were unlikely or very unlikely
to visit a retailers store if they could not do so…
(Accenture Consumer Research)
“
Trend to Fact
Content is King but Context is God!
Quit counting fans, followers, and blog subscribers
like bottle caps. Think, instead, about what you’re
hoping to achieve with and through the community
that actually cares about what you are doing
(Amber Naslund, VP Marketing Sysomos)
“
Trend to Fact
Social networks and its impact
When you say it, it’s marketing. When your
customer says it, it’s social proof
(Andy Crestodina, co-founder Orbit Media Studios)
“
Trend to Fact
Global product, local experience
It has been said that arguing against globalization is
like arguing against the laws of gravity
(Andy Crestodina, co-founder Orbit Media Studios)
“
Trend to Fact
Big Data to empower omni-channel commerce!
We will continue to see a convergence of the digital
and physical world. Those who conquer that trend
will be the market leaders
(John Philips, SVP of Supply Chain and Logistics for PepsiCo.)
“
2.5 QuintillionBytes of data are created every day…
Source: Swedish fashion Retailer
2,500,000,000,000,000,000
90%Of the data in the world was created in the last two years…
Trend to Fact
Delivery schedules to get more demanding!
Deliver where the customer is, when the
customer is.“
2015 Gartner Hype cycle for Emerging Technologies
4But how to be succesful today?
#0 OMNICHANNEL PROJECTS DO NOT FAILBECAUSE OF THE MACHINERY
Mission statement
... after we have learned on how to sell products for ages:
• We have to re-learn on how to handle our again now well known customer right
• We have to learn and implement on how to sell product information
#1 OMNICHANNEL IS CLEARLYC-LEVEL RESPONSIBILITY
#2 GO CUSTOMER CENTRIC OR GO HOME
#3 OMNI-CHANNEL IS OURCURRENT REALITY
#4 BUILD ONLY WHAT YOU NEED AND ONLY FOR THE TIME YOU NEED IT
#5 OMNI-CHANNEL = WHOLE COMPANY INVOLVED
#6 Start from the top, in order toget it right and company spanning
But do NOT do everything at once!
Your company does need time to learnthe new paradigm.
#7 HAVE A CLEAR VISION
#8 JUST E-COMMERCE IS INSUFFICIENT INAN OMNI-CHANNEL WORLD
#9 PIM IS NOT ABOUT A TOOL BUT ABOUT AVISION ON (PRODUCT) DATA
#10 NEVER MAKE DATA MODELDECISIONS OUT OF LAZINESS
Summarized…
Conclusions
#0 Omnichannel projects do not fail because of the machinery
#1 Omnichannel is clearly c-level responsibility
#2 Go customer centric or go home
#3 Omni-Channel is our current reality
#4 Build only what you need and only for the time you need it
#5 Omni-Channel = whole company involved
#6 Start from the top, in order to get it right and company spanning
#7 Have a clear vision
#8 Just e-commerce is insufficient in an Omni-Channel world
#9 PIM is not about a tool but about a vision on (product)data
#10 Never make data model decisions out of laziness
Questions
Who is Osudio
Sales slide deck
City name, Date, Year
Contact me: [email protected] Follow me: @osudio.com
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