OSPRA Oregon Schools Public Relations Association

OSPRA Oregon Schools Public Relations Association

What Every Communicator Needs To Know About Emergency Operations PlansOSPRAOregon Schools Public Relations AssociationDr. Mary Schoenfeldt, [email protected]. Mary SchoenfeldtEverett Emergency Management

Responder: Columbine HS, New Orleans, Sandy Hook

FEMA trainer

Subject Matter Expert for 530 MudslideDr. Mary Schoenfeldt, [email protected]

What Have You Managed?

Dr. Mary Schoenfeldt, [email protected] What..You are notified that a cafeteria worker at one of your schools is on the way to the hospital with a suspected case of Ebola.

What are your first few actions?Who is going to want to talk to you?Who can help you with this incident?

Dr. Mary Schoenfeldt, [email protected]. Mary Schoenfeldt, [email protected] Case Study

Dr. Mary Schoenfeldt, [email protected] HS OVERVIEWDr. Mary Schoenfeldt, [email protected] Shooting 9 am

Drill that morning before the shooting

Neighbor saw student with a gun called 911

Two staff talked him into putting gun down.

Police took over Parent Notification. Released kids alphabetically. Parents not all notified for 6 hours.

Joint IC At the School PD took the lead

Hi School is a separate district Elementary District across the street7Dr. Mary Schoenfeldt, [email protected]

8Taft- Whos Impacted and Whats Their Message?Dr. Mary Schoenfeldt, [email protected] HS

Taft Elementary School

Lincoln JR High

Taft College

Taft Library

Everett Office of Emergency Management Mary Schoenfeldt9Taft HSDr. Mary Schoenfeldt, [email protected] the Parent Communication Network

Cell phones went down

Oil Company the major employer in town people left work

Taft HSDr. Mary Schoenfeldt, [email protected] County Superintendent of Schools (like ESDs) Resource but not used

Notified by monitoring Facebook

New Board of Supervisors member wanted the Press Conference delayed until he got there.

9:20 CNN calling everyone looking for someone to interview

Comprehensive Crisis Response PlanPolicies and procedures for 3 types of events:

Get em outKeep em inBring em back

Dr. Mary Schoenfeldt, [email protected] dont have to write a plan for every crisis is we write to a MULYI HAZARD APPROACHGET EM OUT used to evacuateKEEP EM IN used to Shelter In Place or Lock DownBRING EM BACK used for after school, weekend or vacation incidents. Also is AFTERMATH PLANUse in conjunction with the other 2 typesEssentials of Crisis Response Plan Management teamWritten planCoordination between agenciesCommunication systemsStaging areasAccountability procedures Family Reunification systemAftermath planEquipment and Supplies

ReleaseAcct.communicationlinksAftermathplanStaging teamDr. Mary Schoenfeldt, [email protected] can be most any formats but must address these essentialsIncident Command JIC/JISDr. Mary Schoenfeldt, [email protected] and School District ICSFirst Responders (Fire, Police, EMT)Partners(Mental & Public Health, Parents, Media, etc.)

Incident Command SystemDr. Mary Schoenfeldt, [email protected] Notes: One perspective is to see ICS as the common point through which schools, emergency response agencies, parents, media etc.,Utilize resources, manage student/staff care, direct response, share information etc.

ICS links the needs of all of these groups and provides a framework by which solutions are implemented or delivered.Joint Information SystemNIMS describes the use of the Joint Information System (JIS) to complete the critical tasks of information sharing and coordination.

The JIS is a system that ensures coordination and integration of information across jurisdictions, organizations, and agencies during an incident.

The PIO uses the JIS to:Determine information to be communicated to the public.Create clear and easily understood messages.Ensure information is accurate.Identify how messages should be conveyed. Coordinate information being distributed to ensure consistency with other agencies messages.

Dr. Mary Schoenfeldt, [email protected] ConfigurationsThe role of the PIO is the same regardless of the type or size of the event. Examples of JIS configurations are:

One PIO talking by phone to an on-scene PIO to confirm the number of responders at the scene prior to an initial news release.

Two PIOs talking to each other on the phone about a news story that involves both of their agencies.

Three PIOs on the scene of a crisis huddling prior to making a statement to the media.

Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response.

Dr. Mary Schoenfeldt, [email protected] Media PoolsMedia pools are used to restrict access to an area due to space limitations or safety issues. A media pool: Allows access to one media representative from television, radio, print, and Internet to a restricted area. Operates with the understanding that any video, audio, or interviews acquired will be shared with the rest of the media. May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer). Leaves the decision as to who will be in the pool to the media.

Dr. Mary Schoenfeldt, [email protected]

Dr. Mary Schoenfeldt, [email protected] Examiner19

Dr. Mary Schoenfeldt, [email protected]

Dr. Mary Schoenfeldt, [email protected] Safety Procedures Saves The Lives of 476 StudentsWhat do you see a school and a group of children who knew what to do.FEEL GOOD STORIES ARE IMPORTANTEverett Office of Emergency Management Mary Schoenfeldt21ICS Organization:Dr. Mary Schoenfeldt, [email protected]

Youve seen ICS chart before. And it doesnt much matter if you are Law Enforcement or Fire, this is the chart because one of the principals of ICS is that is can fit any type of organization. But let me show you one that might surprise you..22School District ICS Incident CommanderSecuritySearch/ RescueDamage Assess.First AidStudent & Staff CareCampusMapDisplaysMessage CenterPlansSuppliesVolunteersTimekeeping&DocumentingStaffingFacilitiesCommunicationsPIO/ LiaisonSafety OfficerLogisticsStudent ReleaseLogisticsPlanning/IntelligenceAdmin.OperationsDistrict Damage AssessmentDr. Mary Schoenfeldt, [email protected] is a School District ICS chart not much different other than the specific tasks under each section are specific to a school responsibility rather than to a fire or police responsibility. Schools are required by law state and federal.. To have School Safety plans for them to be organized using ICS. And the key Administrative staff are required to have much of the same NIMS training that you have.

Unified CommandDr. Mary Schoenfeldt, [email protected] Unified Command organization consists of the Incident Commanders from the various jurisdictions or organizations operating together to form a single command structure.

Fire & Rescue Incident CommanderLocal Law Enforcement Incident CommanderSchoolIncidentCommander

Dr. Mary Schoenfeldt, [email protected]

Multi Agency Coordination Group as set up in Sparks, NevadaDr. Mary Schoenfeldt, [email protected] is what they did they all ready had an agreement in place with more than 50 agencies city, county, state, tribal, Universities, Health District, non profits, etc that said in the case of a crisis, this is how they would organize and coordinate their efforts.

This MAC supported and advised the School District as they responded to their specific tasks in the hours, days weeks after the shooting. 26530 MudslidePublic Faces became exhausted right before our eyes.

Dr. Mary Schoenfeldt, [email protected]

Dr. Mary Schoenfeldt, [email protected]

"As the search for survivors and bodies in the Highway 530 Mudslide entered its fifth day, an emotional and physical fatigue is rising to the forefront not only of the victims families and community members struck in catastrophe, but also of the officials embroiled in the details.Snohomish County Fire District 21 Chief Travis Hots didnt appear atWednesdays media briefings on the slide, and was taking a much needed rest, Snohomish County Executive John Lovick said. Steve Thompson, Snohomish Countys public works director, appeared noticeably worn.Normally stoic, calculated and composed department of emergency management director John Pennington briefly broke down while speaking about the outpouring of support he has seen from the county and state.We are humbled beyond belief in this county, Pennington said through tears. Its very hard.

Dr. Mary Schoenfeldt, [email protected]

Dr. Mary Schoenfeldt, [email protected] me the story of this picture what can we know from looking at this? In a school, kindergarteners and/or siblings, the President, security, positive image.. Maybe a feel good message. A successful public relations event30Lets Look At The BEFORE of This PicturePresidential Visit timing, security, screening, chose location, barricades, who gets to meet him, where is the best photo op, logistics of media badging, staging, parking, food, safety, equipment, printing, politics, Coordination of other events,

What else?

Dr. Mary Schoenfeldt, [email protected] Look at the AFTER of This PictureControversy of his visit

Conspiracy Theory

Dr. Mary Schoenfeldt, [email protected] a Good Day. Dr. Mary Schoenfeldt, [email protected]

But On A Bad Day... You Cant Do It AloneDr. Mary Schoenfeldt, [email protected]