Osd deck

Only Six Degrees | May 2013

ONLY SIX DEGREES


Only Six Degrees

•Challenge•Opportunity•Solution•Idea•OSD Platform•OSD Ecosystem•OSD Standard•OSD Theory of Change


Challenge

1. Adverse Effects of Tourism

2. Niche Travel Segments Exclude Most Travelers

3. Lack of Authority for “Sustainable Travel” Resulting in Abuses


Challenge


• One of World’s Largest Industries - $6.5 Trillion and more than a billion international Travelers in 2012

• Negative Environmental Consequences – Pollution and Resource degradation

• Missed Opportunity to Deliver Socio- Economic Benefits

In most all-inclusive package tours, about 80% of travelers’

expenditures go to the airlines, hotels, and other international companies (headquartered in travelers’ home countries) and not to local businesses or workers. (UNEP)

Only $5 of every $100 spent on tourism stay within a developing country’s economy



1. Niche Travel Segments (Voluntourism or Philanthrotourism) Exclude Most Travelers

• Time commitments too long for average traveler• Limited destination choices• Lack of balance between work and leisure

Challenge



2. Niche Travel Segments Exclude Most Travelers (Voluntourism or Philanthrotourism)

1. Abuses Resulting from Lack of Authority for “Sustainable Travel”

• Rise of fraudulent causes• Example – Fake Orphanages in Cambodia

Challenge


Opportunity

Fast Growing Demand for Socially Responsible Brands


Opportunity


• 83 % of Americans wish brands would support causes• 41 % have bought a product because it was associated

with a cause. That figure has doubled since 1993. • 94 % said that given price and quality was the same,

they were likely to switch brands to one the represented a cause.

• Ex: Warby Parker and Tom’s Shoes


Opportunity


• 83 % of Americans wish brands would support causes• 41 % have bought a product because it was associated

with a cause. That figure has doubled since 1993. • 94 % said that given price and quality was the same,

they were likely to switch brands to one the represented a cause.

• Ex: Warby Parker and Tom’s Shoes

It is Time to Apply This Concept to Travel


Solution

In order to change international travel into an agent of positive transformation, the sector requires systemic change.

OSD has developed an exciting, empowering, innovative plan to immediately improve the reality on the ground while learning and sharing the practices that will lead to positive Impact Travel.


Idea

• OSD redefines the tourism industry, by generating an ecosystem that harnesses the potential for travel to bring positive impact and sustainability

• OSD trips are fun and rewarding travel experiences, competitively priced even with the built-in charitable tax-deductible donation

• OSD becomes the authority through a platform of commercially viable and scalable impact travel with a system engineered to monitor, assess and generate an evolution of ‘best practices’- learning what works for travelers, NGOs, and local communities


OSD Platform

• A market place to browse and purchase OSD trips


OSD Platform

• A market place for browse and purchases OSD trips

• A forum of discovery and dialogue between travelers and NGOs


OSD Platform



• A place to share and learn about rewarding and effective travel experiences


OSD Platform




• An advocacy network for causes through which returning travelers can continue support


OSD Platform




• An advocacy network for causes through which returning travelers can continue support

Content generated by travelers during trip – photos, tweets, Facebook posts, blog entries – are collected as insight of traveler experience used for the continuous improvement and evolution of the OSD standard


Partner NGOs• Profiles their work and engagements with OSD travelers

Only Six Degrees • Showcases travel packages (high level outgoing TO)

Casual Browser • Comes to OSD because of interest, word of mouth, or search for travel options• Casual Browser becomes Prospective Traveler

Prospective Traveler • Learns about Destination - History, Art and Culture, Social needs and

challenges• Engages with OSD community (staff/past travelers/NGOs) to determine best

choice for their trip • Buys package on web platform or Donates to partner NGO

The OSD Ecosystem

DURING

BEFORE AFTER


Partner NGO

• Posts documentation of engagement with OSD• Contributes promotional material (photo, video) through OSD web platform

Only Six Degrees

• Analyzes feedback and tracks success of past trips through engagement, advocacy, and fundraising

Travelers

• Participates in top of the line trip• Share and posts video and pictures of the trip through OSD web platform• Engages 10-15% with Partner NGO in destination

through activity to be co-designed by NGO and OSD

DURING

BEFORE AFTER

The OSD Ecosystem


Partner NGOs• Contributes promotional material (photo, video) through OSD web platform

Only Six Degrees• Collects feedback from Traveler, DMC, and NGO• Based on M&E travel packages are refined and redefined (not public)

Traveler• Advocates for the NGO they engaged with while on their trip• Engages with other travelers, prospective travelers, and NGO staff on OSD web platform

DURING

BEFORE AFTER

The OSD Ecosystem


OSD Standard

1. Whenever possible sourcing local provisions (destination management companies (DMC), travel, tour, porters, food etc.) to ensure more travel dollars stay in destination communities and countries

Drawing from existing knowledge of how travel can do good, OSD begins to create a new ecosystem of travel that pledges to do more and documents progress on those commitments


OSD Standard

1. Whenever possible sourcing local provisions (destination management companies (DMC), travel, tour, porters, food etc) to ensure more travel dollars stay in destination communities and countries

2. Assess the needs and capacity, as well as commitment and ethics of local NGOs to identify best partners for OSD



OSD Standard


2. Assess the needs, capacity, as well as commitment and ethics of local NGOs to identify best partners for OSD

3. Co-design trips with partner NGOs to ensure quality and accountability of trips to meet needs of local populations



OSD Standard






OSD Standard




1. Set conservation principles



Create a Platform for Commercially viable and scalable Impact Travel


PilotPilot

Partnerships With:NGOsDMCsExisting Environment Standards

OSD Theory of Change




Scale Operation Evolve Practice

Audit, Share and Incorporate Standard



PilotPilot ScaleScale










New Channels of Distribution

Expand operations


Expand operations

PilotPilot ScaleScale GrowGrow











Expand operations


Expand operations

Industry adapts to OSD Standard

OSD becomes a certifying body

Industry adapts to OSD Standard

OSD becomes a certifying body

PilotPilot ScaleScale GrowGrow Achieve ChangeAchieve Change



Osd deck

Business

purchases osd

osd travelersonly

osd community

idea osd

purchase osd trips

travelers voluntourism

market place

positive impact travel