OSCM Presentation Group-17[1]

8/8/2019 OSCM Presentation Group-17[1]

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OSCM Presentation

on

Submitted to:

Prof. HARISH JAIN AIBS

Submitted by:

JITIN GUPTA(A1802009452)VARUN JAISWAL(A1802009383)

NEHA AGARWAL(A1802009261)

Section - B

(Group no. 17)



Introduction

American Eagle Outfitters is an American clothing andaccessories retailer based in Pittsburgh, Pennsylvania

It was founded in 1977 by Mark and Jerry Silverman as asubsidiary of Retail Ventures, Inc

American Eagle Outfitters is a leading lifestyle retailer thatdesigns, markets, and sells its own brand of relaxed, versatileclothing.

In 1994: AE goes public with a listing on the NASDAQ stockexchange

In 2000: AE steps up its promotional campaign, gaining

exposure for its clothing on the television series "Dawson'sCreek" and in teen-oriented movies With nearly 1101 shops in the North American region Except from Retail outlets company also sells its gear via a

website and its "magalog"--a combination lifestyle magazineand catalog



Introduction

Welspun India Ltd. (WIL) started its activities in 1985 Welspun Winilon Silk Mills Pvt. Ltd, a synthetic yarn

business which went on to become Welspun Polyesters(India) Ltd. and finally, Welspun India Limited emerged in

the year 1995. WIL is Asia's largest and the 2nd largest Terry Towelproducers in the World,

Business spread across continents and a distributionnetwork in 32 countries including U.S.A., U.K, Canada,

Australia, Italy, Sweden and France. Manufacturing facilities in United Kingdom, Portugal andMexico besides India, 94% of the total products areexported.



Annual growth Rate

40% Revenue growth to Rs. 5,056 Million 61% EBITDA growth to Rs 780 Million 459% PAT growth to Rs. 207 Million

Salient features of Standalone Quarter Results Sales growth of 40%, backed by Higher Sales volume in Towels (19%), Bed Sheets (65%) and revenue

generated through new product line of Bath Rugs. EBITDA growth of 61% primarily due to additional contribution from higher

volumes of all product categories Lower Interest cost due to payment of approximately Rs. 399 million long

term debt during the year 2009-10 and better capital management Resultant PAT growth of 459% Launched range of innovative products in various categories



PRODUCT LINE American Eagle

AE's lifestyle collection includes casual basics like khakis,cargos, and jeans; fashion tops like rugbys, polos, andgraphic T's; and functional items like swimwear, outerwear,footwear and accessories.

Top 3 best selling products of American Eagle Outfitters are: Low-rise Jeans Graphic T-Shirts (with the AE logo and year established) American Eagle mens coat DK



Product lineWelspun India Ltd.

WIL's product range includes ±

Bed Linen, Top-of-the bed products,

Decorative & basic bedding,

Bath Rugs

Bath Robes besides Terry Towels.

Welspun has additionally launched organic

products utilizing the benefits of Soya, Seaweed,milk and Bamboo.



Best Selling 3 Products

Quilted Anti Bacterial Mattress

Protector

Loft Towels

Candy Beach Towel



Market & Revenues

AE enjoyed average annual sales increases of 35percent from 1996 to 2001. This growth rate earned AEa ranking of 63rd among Fortune magazine's list of fastest growing companies.

For 2009 FY, total revenue =US$ 2.99 Billion Net Income increases from US$ 105.5 million in 2001 toUS$ 179.5 million in 2009

In 2010 AEO crossed the Atlantic Ocean to open Storesin Kuwait and Dubai

Its gross profit fell to 5.6% year over-to-year $239.7million. American Eagle Outfitters Incs fiscal 2010 Second

quarter adjusted earnings slipped to 13 cents per sharefrom the year ago earnings of 18 cents



Market & Revenues

Welspun Ind to spend 3 bn rupees in FY11

Increasing its annual towel capacity to 46,000 tones by theend of the current fiscal from 41,500 now.

Plans to raise bed linen production to 52.5 million meters from

45 million meters In the global markets, Welspun sells its products in 32countries.

Planning global footprint by expanding in to new markets likeJapan, Singapore and the Middle East in the next 2-3 years.

In the domestic Indian market, it manages 209 retail stores

across 119 cities and towns. It has two domestic brands in its portfolio. 'Spaces', which is

an up-market brand and ³Welhome¶, a economy brand.



Top Competitors American Eagle

The Limited, The Gap, and Abercrombie & Fitchare the top competitors for American Eagle

The annual revenue for 2009 FY:

The limited : US$ 9.04 billion

The Gap : US$ 14.5 billion

The Abercrombie & Fitch : US$ 3.54 billion



Top CompetitorsWelspun India Ltd

1. AL-FIRDHOUSE INTERNATIONALWith products : Bath/Beach Towels, Face/Hand Towels, Hajj/Umrah

Ihram Towels, Tea/Kitchen Towels

2.Alphahospitex

With products: Jacquard Towels for hospitals

3.yellows spun & linen pvt ltd.With Products : Mill Made Power Loom Bed Linen

4. MAURIA UDYOG LTDWith products : Spa Terry towel, Cotton Terry Towel, Eurospa Msemer

Terry Towel



CRITICAL BUSINESS SUCCESSFACTORS for AE

1. SERVICE: Online ordering with faster deleivery is one of the best

feature of American Eagle Providing heavy discounts for online ordering

2. INNOVATION : Company started is store with target for 16-34 year old

age group Discounts on shipping if order is more then 100 US $ More and more no. of stores located in a particular

region for capturing market share



CRITICAL BUSINESS SUCCESSFACTORS for WELSPUN

1. QUALITY: For providing best quality, all the machines and

equipments used are of latest technology importedfrom Germany, Japan.

2. COST: The cost of product is low because of raw material is

acquired from near to areas of Gujarat Location of plant near to Sea port for reduction in time

and cost of transportation



PROCESS LAYOUT

RAW MATERIAL PROCUREMENT

SPINNING, REELING

WEAVING

PROCESSING AND DYEING

CUT-SEW, FINISHING AND PACKAGING

DISTRIBUTION



Welspun¶s Operations

Plant Operations supported with SAP for on-line MIS

Establishment of Welspun City, a 2500 acre township set up in the heart of Anjar is the backbone of Welspun. It was established in 2004 with an initialinvestment of Rs. 13,500 million.

Employee Structure Geared for Performance Based Remuneration First Company from the Sector to opt for ESOP

Investments in Training ± Werner International, U.S.A.

Customer Centric Quality Organization, driven by ContemporaryTechniques

Embracing the Six Sigma, (the metric for measuring defects and improvingquality, and a methodology to reduce defect levels below 3.4 defects per (one) million opportunities





TRANSFORMING RESOURCES FORWelspun India Ltd

Latest Computerized Rapier and Airjet WeavingMachines from manufactures in Europe and Japan.

Single software platform for business-to businessrequirements.

In-house complete testing lab equipped with latestmachinery and Quality Controls right from cottonstage to ensure consistent Quality and Shadecontinuity.

Built an integrated platform to interact with businesspartners.



Welspun India Ltd. (WIL),Plant Layout at Anjar & Vapi

VERTICALLY INTEGRATED PLANT:

Right from spinning to confectioning i.e. from the acquisition of rawmaterials to the retailing of the final product takes place at one unit

In house - design studio of brilliant designers gives Welspun the flexibility toprovide a range of bathrobes to its customers, making it a unique bathrobemanufacturer.

TECHNOLOG Y:

Latest Computerized Weaving Machines from Europe and Japan with

Microprocessor controlled. Use of world class Technology from all around the world Auto feeding of dyes and chemicals with Computerized Color Matching and

testing facilities Automatic Fault detection system for defects free process



Cont«

QUALIT Y CONTROL MEASURES

Quality Controls right from cotton stage to ensureconsistent Quality and Shade continuity

Testing facilities: To test all requisite quality parametersof a towel

Testing of Dyes, chemicals, Auxiliaries used in theprocess

In-house complete testing lab equipped with latest

machinery for cotton and yarn testing. Effluent treatment plants and the Waste dispersal plants Use of long staple cotton procured from exclusive and

selected fields in India





THANK YOU

OSCM Presentation Group-17[1]

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