Ormita recovering-lost-value

www.ormita.com

RECOVERING FULL VALUEFrom unsold products and/or time

THE CURRENT

SITUATION

• There are not enough customers (with money)

to go around

• Liquidity is still an issue for many businesses

• Market competition created by a lack of customers can cause overall price reduction

• There is pressure from those with lower labour and material costs

• Few of us have cash to invest in the future …(even if we really wanted to)

Business Today

The Future Isn’t So Good

0

50

100

150

200

250

Japan

Greece

IcelandItaly

Singapore

Belgium

United States

Ireland

France

Portugal

Egypt

Hungary

Germany

Israel

United Kingdom

Austria

Netherlands

Spain

Brazil

Poland

Turkey

Norway

Denmark

Mexico

Canada

South Africa

New Zealand

China

Saudi Arabia

Russia

Estonia

Government Debt

as a % of GDP

Primarily highly developed countries

Primarily rapidly developing countries

Source: CIA World Fact Book 2011

developed countries have an ever increasing amount of debt

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

USA Imports

USA Exports

The Future Isn’t So Good

Source: U.S. Census Bureau, Foreign Trade Division. March 2011

for the last 60 years (approx) virtually all highly developed countries have had imports exceeding their exports

HOW DID WE GET

HERE?

consumer demand

new technologies

foreign cost of production

public debt

labour costs

importing more than exporting

falling asset prices

changeswe forgot about the

in local money flows

less expensive

we will continue to spend on

imported &

products from other places

0

5

10

15

20

25

Spain

Ireland

Greece

Saudi Arabia

Turkey

Poland

France

United States Italy

Finland

Sweden

United Kingdom

Belgium

Canada

Iceland

Russia

Denmark

New Zealand

Germany

Israel

Mexico

Australia

Japan

China

Malaysia

Thailand

2010 UNEMPLOYMENT FIGURES

In almost all highly developed countries unemployment levels are growing

In most rapidly developing countries unemployment levels are shrinking

surplus capacity

extra production capacity

underutilised facilities

depreciating inventory

surplus labour force

empty hotel rooms

unsold media space

Idle rental capacity

spare time

lost manufacturing capacity

lack of local market demand

the result

The

developed

world is

sitting on

an

endless

pile of

debt

the supply of money

is actually less than

the amount of

available goods and

services in the global

economy

which means

6 TRILLION DOLLARS

WORTH OF UNSOLD

GOODS AND SERVICES IS

WASTED EVERY DAY

Doing the same thing

over and over, yet

expecting different

results, is the

definition

of crazy.- Anon

• Developing markets are rapidly growing in power and wealth

• The current systems are creating the need financial change faster than most businesses can keep up with

• More than 73% of the worlds customers are outside of highly developed countries

• It's time for a change

Summary

GETTING RETURNS

FROM EXCESS

CAPACITY

• 70% of all fortune 500 companies 2

• Eight out of ten media companies 3

• 65% of all New York Stock Exchange listed firms 4

• More than 129 governments 5

• Nearly 400,000 businesses in the USA 6

• $6 billion USD value each year in Switzerland 7

• 18% of the Argentina economy in 1995 8

• Most start-ups boot-strap themselves with barter

• Frequent-flyer points

More than 30% of all global

trade, is non-cash, including: 1

1. (2004)., Department of Commerce Fact Sheet. USA DOC.

2. Schmiddgall, R.S., Damitio, J.W. (1999)., Bartering activities of the Fortune 500 and hospitality lodging firms., International Journal of Hospitality Management

3. American Association of Advertising Agencies. (2003).

4. (2004)., Annual Report, National Association of Trade Exchanges. Fact Sheet, International Reciprocal Trade Association.

5. United Nations Commission on International Trade Law. Vol XIX. (Yearbook). A/CN.9/302

6. Stodder, J. (2007)., Residual Barter Networks and Macro-Economic Stability. Renselaer Polytechnic Institute at Hartford, Hartford CT.

7. Studer, T (1998)., WIR and the Swiss National Economy

8. Pearson, R. (2003)., Argentina's Barter Network: New Currency for New Times., Bulletin of Latin American Research

the solution

Shortage of

money &

oversupply of

capacities

Use surplus

capacity to

pay for what

we need

What the Media Says …

• Advertising & Media

• Essential Goods & Services

• Fixed Assets

• Gifts & Rewards

• Healthcare

• Investments

• Products & Services

• Travel & Entertainment

• Wholesale Commodity Items *

What If Your Excess Capacity

Could Purchase …

* Available to qualified corporate traders and governmental customers only

in·no·va·tion /ˌinəˈvāSHən/

noun

Oxford English Dictionary

the introduction of

something new.

• Reduces existing cash outlay

• Buying using your own goods or services as payment is a lower-cost option than purchasing using cash

• Helps expand (or maintain) market share

• Increase sales

• Sidesteps liquidity problems

• Cleans up bad debt situations

• Offers interest-free credit

• Credit is based on unsold capacity versus cash credit which is based on pre-sold capacity

Creating Value from Under-

performing Assets

UNFORTUNATELY

DIRECT BARTER

RARELY WORKS

Radio Station Accounting Firm

Your

business

Your

business

You may need someone

They may not need you

Radio Station Accounting Firm

Your

business

Your

business

You may want more value from them

They may want less value from you

$100,000

$10,000

Radio Station Accounting Firm

Your

business

Your

business

You may want them in 6 months time

They may want you now

HOW CAPACITY

EXCHANGE WORKS

1. Ormita will never devalue your current cash market

2. Ormita will only offer your service for exchange into

markets where it does not currently exist and/or where

there is low brand awareness

3. Customers who acquire your product or service

through exchange are more likely to give positive

feedback

4. The cost for you to service an additional customer may

be nominal versus what you gain in return

Basic Principles:

Retail Shop

Radio Station

Hotel

Manufacturer

Hospital

Accounting Firm

Your

business

Your

business

Direct exchange is not necessary

Retail Shop

Radio Station

Hotel

Manufacturer

Hospital

Accounting Firm

Your

business

You wish to

buy from these

companies

Retail Shop

Radio Station

Hotel

Manufacturer

Hospital

Accounting Firm

These people

could buy from

others in the

network

Your

business

Retail Shop

Radio Station

Hotel

Manufacturer

Hospital

Accounting Firm

Your

business

Your

business

These

businesses

could buy from

you

Retail Shop

Radio Station

Hotel

Manufacturer

Hospital

Accounting Firm

Your

business

Your

business

To make the transactions workthis needs to happen

When you sell your account is credited(for the same value as if you sold your spare time / capacity for cash)

$0

$1,000

$2,000

$3,000

Made sale worth $3,000

When you buy your account is debited(for the same value as if you purchased using cash)

$0

$1,000

$2,000

$3,000

Made purchaseworth $2,500 -$1,000

-$2,000

Accounts balance over a period of time(you do not buy and sell at the same time)

$0

$1,000

$2,000

$3,000

-$1,000

-$2,000

Balance left in account = $500

Transactions are recorded in a central

ledger (like a bank statement)

• Sources new customers for you

• Records the value of each transaction when it takes place

• Acts as a third-party to mediate between delivery of goods and services

• Finds alternative (non-cash) suppliers for you to make purchases from

Ormita :

1. Ormita customers do not replace existing cash

customers

2. Ormita brings new you only new customers

3. These customers generate new revenue

4. Your businesses uses this revenue to pay for: - advertising

- existing fixed costs

- brand development

- business expansion

- new acquisitions

- business investments

Generating New Revenue

Never before in history has

innovation offered promise

of so much to

so many inso short a time.

~ Bill Gates

• Media can barter with media- a magazine might advertise on the radio

- a newspaper might advertise on television etc

This lets them acquire more audience for themselves and, in return, sell more advertising for cash

• Media can invest in new start-up business- media can exchange advertising space for shares in new start-ups

- these investments should return dividends (in cash)

• We charge no fees to media companies

OR

We Launch Media First

• International media

• National media

• Regional media

We then sell media to our

other customersThis is designed to bring more cash customersto the media buyer while letting them save cash on their existing media budgets

Those customers then also

start selling back to media

The new customers then start the next layer of the network, selling to one another and also to the media.

And so the network gets larger with everyone's needs being met…

It’s actually a bit more complex than this but you get the idea …

WHAT CAPACITIES

CAN BE TRADED?

ADVERTISING- Ad Specialty- Billboards- Blimps- Coupons- Direct Mail / Flyers- Fax Broadcasting- Internet Advertising- Magazine- Messages on Hold- Newsletters- Newspaper- PR Management- Printing- Radio- Sidewalk- Signage- Telemarketing- Television- Trade Show Exhibits- Videos

ADVERTISING SPECIALTY- Audio Visual Prod- Graphic Design- Desktop Publishing- Engraving- Silk-screening- Film Separation- Photography- Printing- Publishing- Recording Studio- Web Page Design

AMENITIES- Awnings- Building Inspection - Building Maintenance- Electricians- Elevator Maintenance- Engineering- Equipment Rental- Gardening - Gas Installation- Gas Repairs and Maintenance- General Contractors- Glass & Mirror Installation- Glass Tinting- Grading & Excavation- Heating Repairs and Maintenance- Hot Water Repairs & Maintenance- Landscaping- Light Fittings & bulbs- Locksmiths- Painting & Decorating- Parking Lot Maintenance- Pest Control- Plumbing Repairs & Maintenance- Roofing- Snow Removal- Tree Removal & Trimming- Ventilation- Window Cleaning- Window Tinting

AUTOMOTIVE- Air Conditioning- Brakes- Detailing- Glass Repair- Muffler and Exhaust- Painting- Parts and Accessories- Repair and Maintenance- Stereo and Alarm- Tires- Towing- Transmission Repair- Truck Lease- Truck Purchase- Warrants / Permits- Window Tinting- Vehicle Lease- Vehicle Purchase

COMMUNICATIONS- Line Rental- Long Distance Services- PABX Purchase/Upgrade - PABX Rental- Telephone Answering- Telephone on Hold- Telephone Repair- VOIP Solutions

COMPUTERS & NETWORKING- Audit- Computer Cabling- Computer Hardware- Computer Repair- Consulting- Hardware- Internet Access- Network Installation- Network Maintenance- Network Monitoring- Network Support- Printer Repair- Printer Toner- Security- Software- Training- Website Design- Website Hosting

CONSULTANTS- Communications- Food- Health- Human Resources- Market Research- PR & Marketing- Sales- Special Events- Training

EMPLOYEE HEALTH- Addiction Recovery- Chiropractors- Dentist- General Practitioners- Massage Therapy- Optometry- Orthodontist- Psychiatry- Surgery

EQUIPMENT- Art & Art Hire- Books- Computers- Electronic Equipment- Equipment Lease- Equipment Repair- Food Handling Equipment- Furniture- Indoor Plant Rentals- Machinery- Medical Equipment & Supplies- Mining Machinery- Office Furniture- POS Equipment- Shelving- Specialist Products- Stationery Supplies

HUMAN RESOURCES- Catering- Data Entry- Employee Testing- Employee Training- Employment Recruiting- First Aid- HR Consulting- Newsletters- Secretarial Services- Seminars & Trade Shows- Temporary Services- Trophies & Awards

OFFICE SERVICES- Carpentry- Carpet Cleaning- Cleaning Supplies- Drapery Cleaning- Dry Cleaning- Furniture Cleaning- Janitorial Services- Repairs and Maintenance- Upholstery Cleaning

POSTAGE & FREIGHT- Air Freight- Bulk Mailing- Container Hire- Container Storage- Couriers (Local)- Envelopes- Freight Logistics Management- Freight Storage- International Freight- Long Distance Freight- Mail Handing Equipment- Mail Handling Supplies- Moving Service- Offsite Storage- Packaging Services- Packaging Materials- Pallets- Rail Freight- Sea Freight / Containers- Truck Rental

PROFESSIONAL SERVICES- Accounting & Audit- Customers / Freight Brokers- Financial Planning- Legal Professionals- Management Consultants- Security Specialists- Taxation Specialists- Telecommunications Consultants- Translation

TRAVEL- Air Fares- Airport Transfers- Backpacker / Hostels- Car Rentals- Conference Rooms- Hotels- Interpreters- Long Term Corporate Suites- Luggage- Restaurants- Taxi Fares

OTHERS- Equipment Rental- Food Items- Furnishings- Imported Goods- Machinery- Minerals- Office Rental- Raw Materials- Real Estate- Tools

SECURITY- Alarm Installation & Monitoring- Fire Audit & Control Systems- Investigations- Security Audit and Equipment- Security Patrols

STATIONARY- Binding Equipment- Binding Supplies- Cleaning Products- Coffee & Beverages- Filing Materials- Lamination- Office Misc.- Office Supplies- Paper SuppliesPens / PencilsPhotocopy ServicesPrintingWater CoolersWater Filters

… and much more

WHAT MAKES

ORMITA DIFFERENT?

• Media available on barter in 16 countries

• Access to resorts and hotels internationally

• Investment in start-ups (without using any cash)

• Wholesale commodities for import *

• Free export assistance

• Countertrade agreements with Governments

• Business to business barter

We have zero debts and maintain a fully balanced barter system with no deficits.

Unique Offerings

* Available to qualified companies only

End-To-End Supply Chain

Raw

Materials

Manufacturers

Retailers

End-User

TollingAlternative

Funding Barter

Community Currencies

Counter-trade

Debt swaps

Green Initiatives

Government Trade

Media Barter

Monetising Surpluses

Switch Trading

Offset Trade

Multiple Facets of Barter

WHO IS

ORMITA ?

Our Leadership Team

Sjaak AdriaanseNetherlands

Hans-Werner AlpermannGermany

Lynnea BylundUSA

Chris CookUK

Daniel EvansNew Zealand

Marc GauvinSpain

Max GiannopoulosGreece

Marian MalczykPoland

Rohit MahajanIndia

Jonas LaganderSweden

Amr KandilEgypt

Primo IbarraMexico

Kevin HauChina

Jim GielarowskiUSA

Benny HuiHong Kong

Yucel OlcayTurkey

Miriam WorsnopAustralia

Michael XieChina

Sadegh YazdaniIran

Our Network

Canada

United States

South Africa

UK

New Zealand

Australia

ChinaHong Kong

IndiaTurkey

Egypt

Germany Poland

Iran

Greece

People & Facilities

People & Facilities

+61 7 3121 9657 Australia +1 514 316 1025 Canada +86 755 3301 1789 China+20 10 049 4600 Egypt+49 931 3069 9928 Germany+30 211 198 2720 Greece+852 3051 9895 Hong Kong+91 120 4141 000 India+98 218 850 2193-4 Iran+64 9 974 9159 New Zealand+48 32 444 9155 Poland+27 21 300 2810 South Africa+46 8 4083 9907 Sweden+90 544 294 5447 Turkey+44 203 355 1381 UK

+1 412 360 8450 USA

www.ormita.com [email protected]

Contacting Us

Offices in 16 countries

Customers in 52 countries

More than 2 billion USD in trade