Orionnation 4-20-12

A Constellation of The Brightest Stars

““Shine Brighter”Shine Brighter”

Great Demand for Celebrity Content

#1 SEARCH CATEGORY…CELEBRITIES / ENTERTAINMENT• Entertainment websites reach 99.6% of the U.S. online population every month – 1.

• On average, Consumers visit Entertainment sites 22x /mo, spending 227 minutes visiting millions of pages – 2.

• 1 in 4 Americans visit an entertainment website DAILY.

• 145MM+ US searches a day are for Celebrities – 3

• Celebrities dominate top search terms

Sources: 1. Comscore Media Metrics, 2. Ibid. 3. Comscore. Chart:. Yahoo Year in Review. Based on 631 million people searching Yahoo.

1- BP Oil Spill 3- Miley Cyrus 5- Lady Gaga 7- Megan Fox 9- Idol

2- World Cup 4- Kim Kardashian 6- iPhone 8- Justin Bieber 10 - Britney

2010 YEAR IN REVIEW- YahooTop 10 Searches (8 of 10 are entertainment related)

Millions of results fall to the….

Celebrities have no control over their brand

Official Content is Lost

Angeline Jolie Example-

The real Angelina only has 2,000 Twitter followers, but the fake one’s got a whopping 29,000.

Angelina Jolie's Twitter Will Be 'Charity-Related'

Her REAL Twitter account doesn’t show in results first page. But numerous fake accounts labeled as “official” do.

And Managing Content on multiple sites is laborious

Celebrities & Fans Lost in Sea of Gossip

Online Destinations Dominated by...Gossip and Tabloid

Most people go to Google to find their favorite celebrity. Brad Pitt returned 27,300,000 results: Where is the Real Brad? Top results are fan pages and Gossip (better SEO ensures gossip is always on top) BradPitt.com takes you to Paramount Pictures.

Hard to Find Real Celebrity

ON provides a single platform to manage, host and distribute YOUR

content

① Login to secure dashboard

② Upload videos, images, content

③ Designate social sites to post links with tags back to ON for more

④ Content posts to centralized ON site

⑤ ON drives traffic through SEO/SEM and Portal relationships

⑥ Check performance analyticsBecause you’re ON, fans know it’s officially sanctioned content.

Because you’re ON, you control your image.

Confidential- Do not distribute 10

Fans

Representatives

Celebrities

Brands

All Parties Benefit

A platform for their voice, videos, photos to rise above fray in safe environment

Real content and knowledge of knowing it’s the “real deal”

Ease to manage content Endorsements tied to

real celebrity, site

• A single trusted destination for Celebrities, Sports Figures, Entertainers,

and Public Figures to post content.

• A controlled site where only “Industry Generated Content” is allowed.

No fan or user sites. No tabloid or gossip content.

• A site that featured the newest videos and photos in “channels’ created

the celebrities. See the latest content in “family channels”, “new project

channels” and ‘charity channels”

• A destination site to participate in one-of-a-kind sweepstakes and

offerings directly from our celebrity members.

• A site for fans and the public to TRULY find the celebrities they are

looking for.

• A directory listing of the celebrities “official” or trusted sites- making it

easier for the fans to find them. Trusted, authentic and verified.

The Solution

For Celebrities Challenge: No control over Gossip or Social Media Sites. Fake or unauthorized sites in Facebook, Twitter and other social media sites.

• “Official” home page is often controlled by another party and may or may not be authorized.

• Don’t own their own domain name (AshtonKutcher.com, BradPitt. com, etc)

• Hijackers, squatters, fakers holding celebrities name, brand/image hostage

• Time to manage/keep social sites current. Can’t screen pictures/videos + comments

• Charities and personal news celebrity wants shared is lost or overlooked

Solution: One stop destination platform that includes Profile Directory for the celebrity that lists ALL of the celebrity’s “official” celebrity sites: Twitter, FaceBook,, personal websites, etc. Simple/secure content posting/ approval service (celebrity can approve personally or assign representative)

•Only sanctioned/approved content and comments are posted and syndicated. Simple redirect tiny urls/feeds provided to include personal tweets and approved partners (charities, etc..)

• Ability to create unique “channels” of content for family, work, sponsors and charities.

Challenge: Difficult to find quality, positive information, video, photos, etc. on celebrities of interest.

• Celebs disgusted by tabloid mentality don’t engage with fans. Fans miss an opportunity to learn about celebrity’s new activities/TV shows/films and charities

• Exposed to fake profiles, sites and merchandise

• Subject to negative comments from posts on blogger sites

Solution: Free trusted site highlighting the latest videos, photos, music, news and blogs from celebrities made easily shareable

• Secure community to safely share information with “real fans” and an opportunity to post questions on celebrity sanctioned pages

• Ability to subscribe to real-time updates, feeds and widgets when new content is posted from their favorite celebrities. View fresh, interesting and engaging content

• Information on new events and upcoming promotions/appearances

For Fans

For Representatives

Challenge: Publicists and Personal Mangers are stretched to the max. They have limited hours resources to track and control negative, false and unauthorized information and profiles. Client exposure limited: compete for attention - media / bloggers focused on scandal du jour or promotional junkets / tours. Messages / Opportunities to “talk to fans” and the ability to post authentic content are lost.

•The publicists and Management lack centralized content management tools to easily post and distribute photos videos, music, news and client messages.

Solution: Tools and services to authenticate photos, celebrity blogs, profiles. Simple, secure content management system with a single interface to manage all their clients’ activities.

•Online platform provides “next generation” electronic press kit (EPK) for authorized media outlets.

Challenge: Brands spend millions on celebrity endorsements but find it difficult to benefit

from fan-based social media.

• News on favorite celebrities’ activities buried in sensationalistic / tabloid oriented media. Missed opportunity to learn about celebrities’ new activities.

• Exposed to fake and exploitive websites, profiles.

• Brands and products subjected to possible “heckling” / negativity from posts on blogger sites.

Solution: Celebrity Platform to extend endorsements / licensing agreements and capitalize on

social media / long-tail distribution.

• Association with positive celebrity content - safe environment to associate brand.

• Create unique “channel of content” with celebrity that features latest photos and videos of new product campaign. Entire channel can be sponsored by brand.

• Commerce opportunity to reach “hard-core” fans with highly targeted offerings, e.g. DVDs, ticketing, authorized paraphernalia / products, books, music, etc.

For Brands and Advertisers


Distribution

• OrionNation.com

• Search Engines: SEO/SEM

• Celebrity / Publicist Tweets, Profiles, Alternative Personal Sites, Press Releases

• Social Networks - User Posts to Twitter, Facebook, MySpace, Bebo

• User subscribed MRSS/RSS feeds

• Hosted Syndication:

• Portals

• Media Networks

• Blogs

• Celebrity sanctioned partner sites (Sponsors, Charities, etc.)

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ServerHosting

Official Centralized DestinationSocial Media Tools

Technology Overview

FoundersJOHN PATTYSON Career in the Entertainment Business & creator of OrionNation.com3 Time Emmy award-winning TV, film director, writer & producerMost recently Produced/Directed #1 new CBS show on daytime TV called, “The Doctors”- Won an Emmy for 2010 and was Nominated for an Emmy in 2009. Created EPK’s (Electronic Press Kits) and was entrusted by Film & TV Studios to protect image of Stars and projects. Produced more than 300 EPK”sPreviously, a Director for two of television’s biggest Entertainment shows: “Entertainment Tonight” and “The Dr. Phil Show”Owned a successful production company - produced, directed and written close to 2,000 hours of Network, Cable and syndicated programming

STEPHEN MEADEFounded VirtualSellers.com (OTC BB: VDOT), a provider of e-commerce transaction processing services for Internet-based e-tailers , VDOT had a market cap of $950 MillionRegional Vice President Travelers Group, a Fortune 500 financial services company Co-written three books in the field of credit improvement/budget and financeOn Advisory Board of the Chicago House of Blues, (HOB.com), Massachusetts

Institute of Technology (MIT) Enterprise Forum (MITEFChicago.com) & others

Management

Steve McPhersonFormer President of ABC Entertainment (2010)Prior to this he was President of Touchstone Television(Walt Disney Co) and VP of NBC-TV.

Michael KernanFormer Vice President of ICM (International Creative Management), a Talent

Agency that represents top Hollywood talent.

Mark PattonFormer Head of Yahoo! Business Development for Entertainment, Video,

Games and Lifestyles.Former VP Worldwide Business Development for Thompson.

Advisors

Jim WiattCurrently, Special Advisor for AOL. Served as Chairman and Chief

Executive Officer of the William Morris Agency from 1999 until 2009. Before joining WMA, Wiatt was Co- Chairman and Co-CEO of International Creative Management, a talent management company.

Nancy TellemCurrently serves as Sr. Advisor to the CEO, CBS Corp. She is most

recently the President of CBS Network Television Entertainment.David Freeman

Co-resident Worldwide Branding CAA. Former, CEO Matter Entertainment- a Division of Edelman Public Relations/Chicago. Michael Nyman

Chairman and co-CEO of PMK BNC, One of the largest Public Relations Company in the country, specializing in Entertainment.Chris Adams:

Founder -Participant Productions (Produced several Oscar nominated films)

Charlie Weber:Former CEO of George Lucas Entertainment Company- Lucas Film,

Ltd. Took company from 2 to 400 employees

Partnerships/Strategic Relationships

•

PMK/BNC (Global Entertainment and Corporate Public Relations Agency with

clients such as Cameron Diaz. Represents large number of celebrities.

Anderson PR Group Hollywood Public Relations firm that represents Eva Longoria

and a roster of well-known TV Stars.

Jackoway, Tyerman, Wertheimer, Austen, Mandelbaum & Morris (Hollywood Law firm that represents elite actors and athletes)

WireImage:World’s top syndicator of Entertainment photographs. Founder, Jeff

Vespawill syndicate all photographs shot for OrionNation and will also make available to us all photographs WireImage receives worldwide that

include our members.

Agileco.net

Technology partner- creates platform and develops mobile, widgets,transaction and e-commerce and social technologies.

If you have any questions, please contact:

John PattysonCEO & Founder310.702.0456

[email protected]

Stephen Meade Co-Founder & Partner

312.953.2208

Thank You

mailto:[email protected]

Competition

Gossip Sites- Perez Hilton , People, OMG, Gawker, WonderWall

Blogs- TMZ, People, Popsugar, Perez Hilton, The FabLife

Social Networking Sites- FaceBook, YouTube, Twitter, MySpace

Website Developers- SixthMan, BuzzNet and other professional developers

Go to Market Strategy

• ON is approaching and in conversations at varying degrees with the following firms:

• PR Firms: PMK/BNC, Rogers and Cowan, Anderson PR Group, and others

• Talent Agencies: CAA, William Morris/Endeavor, UTA, and ICM, and others

• Law Firms: Jackoway, Tyerman and Ziffren, Brittenham and others.

• Online Portals: MSN, Yahoo, AOL, and others

• Technology Partners: AgileCo, 6thman, PeopleBrowsr, SEO and others

Confidential- Do not distribute

APPENDIX

July 2011


TOP 25 GOSSIP SITES


What Is Needed?• A single trusted destination for Celebrities in TV, Film, Sports, Music, Entertainment and Public Figures to post content. (Pictures, Videos, Clips, Music, News, Releases)

• A controlled Social Media site where only authorized, approved, and controlled (IGC)“Industry Generated Content” is allowed

• A site that contains content approved + uploaded by the celebrity or representative that shows and tells exactly what the celebrity wants to say- no editorial

• No fake profiles or fan sites. Easy to find the authentic celebrity

• A site that provides additional information- news and releases from the celebrity

• A site that empowers the celebrity to post content and information about their hobbies, interest, background, family, project and more, as well as a listing of their “official” or trusted sites


The Time Is Right On• OrionNation is new celebrity platform and protected safe haven that

allows celebrities to control and distribute their personal and professional information that is disseminated on the Internet

• OrionNation is the ONLY social platform to contain Industry Generated Content (IGC). Only celebrities (or their representatives) can post content

• Control ability to post pictures, videos, music, news releases, etc.

• Aggregate content in “channels” of interest for fans/promotions (family, project, charity, etc)

• Public get the right message at the right time- completely controlled by you

• Direct contact with fans and consumers though the OrionNation social media platform

• Stars can share in the revenue (100% of revenue from stars Charity Channel can be donated)


Why OrionNation? For the Stars• The User Interface provides a simple upload for content (pictures,

videos, music, events, and more)

• The celebrity can “aggregate” content into unique channels of interest: family, charity, project, backstage, Photo shoots, etc.

• Celebrities can also create channels that provide sponsorship opportunities. For example, Jennifer Aniston could create a "Smart Water" channel to display any event or news from her association with Smart Water

• Celebrity empowerment- you control the message- so audience gets right message and the right time

• Interact with their fans to any degree they feel comfortable and push their content to their other social networks by a click of a button

• Social Media Management Services: OrionNation provides services to help manage, protect, control or maintain your entire social media presence

Top 10 Yahoo Searches 2008-2010

Source: Yahoo Year in Review 2010, 2009, 2008. Based on 631 million people searching Yahoo.

1. BP Oil Spill2. World Cup3. Miley Cyrus4. Kim

Kardashian5. Lady Gaga6. iPhone7. Megan Fox8. Justin Bieber9. American Idol10.Britney

Spears

1. Britney Spears2. WWE3. Barak Obama4. Miley Cyrus5. Runescape

(game)

6. Jessica Alba7. Naruto (game)

8. Lindsay Lohan9. Angelina Jolie10.American Idol

2010 2009 2008

The Problem

• Celebrities can’t control their identity and information.

• Gossip and User Generated Content is prolific. Anyone can post anything.

• Thousands of fake fan sites/profiles.

• Google- Millions of results, some of which have nothing to do with the Celebrity.

• YouTube- User Generated Content, videos with no control.

• Celebrities are concerned about protecting their name and their brand.

• PR Firms, Managers and Talent Agencies spend more time chasing fake profiles, removing negative posts, and managing multiple sites.

• Celebrities are looking for ways to monetize their brand, control their image and take advantage of online social media in a controlled and protected manner.

• Personal Web Pages- Often not even owned by the celebrity.

• Facebook- More for your Friends than Fans. No control over Fan Pages/User Content

If people go to YouTube to find their favorite celebrity videos, what will they find? In the case of Lebron James, 126,000 videos appeared with fan compilations, UGC, non-flattering videos about recent Trade “IF” Lebron posted a video, it would be lost in YouTube

UGC Videos Dominate YouTube

Can fans find the celebrities and can celebrities control fake profiles? The answer is NO! Lady Gaga has hundreds of independent Facebook fan pages, 40 have more than 10,000 likes. No control or authenticity

Unauthorized Pages in Facebook


① Reach out to Publicists and Industry Reps who support multiple Celebrities focusing on service offerings.

② Populate sites with up-and-coming celebrities with young / fan demo.

③ As site traffic, distribution and content grows branch out to include broader group of celebrities.

Publicists

Up-and-ComingYoung TV Stars

Broaden Celebrity Base

Go To Market Strategy

Orionnation 4-20-12

Technology

celebrity content

gossip content

official content

new content

celebrities fans

content posts

latest content

sanctioned content