Orientation Orientation Training Workshop Training Workshop
Dec 24, 2015
3G Introduction
3G Services
Expected customer
3G queries
Summary
3G Introduction
3G Services
Expected customer
3G queries
Summary
But subscribers rejected
3G initially
But subscribers rejected
3G initially
(There was Less than 2 % penetration in first 2 years)(There was Less than 2 % penetration in first 2 years)
3G Commercial Networks3G Commercial Networks 3G Network Launch Commitments3G Network Launch Commitments
There are more than 185 commercial networks in more than 80 countries
There are more than 185 commercial networks in more than 80 countries
BSNL has launched 3G services in selected cities and has a clear 6 month to 1 year lead over the nearest rival.
BSNL needs to ensure that the 3G launch is a success.
BSNL has launched 3G services in selected cities and has a clear 6 month to 1 year lead over the nearest rival.
BSNL needs to ensure that the 3G launch is a success.
[ What does 3G bring to the table..?] [ What does 3G bring to the table..?]
Increased voice capacity.
Increased data speeds.
Increased voice capacity.
Increased data speeds.
Enhanced experience on existing services
New exciting services
Enhanced experience on existing services
New exciting services
Increased ARPU from subscribers.
New revenue streams.
Increased ARPU from subscribers.
New revenue streams.
Increased Capacity
End user services
Revenue potential
High quality voice Mobile Broadband
Video services Video Call/streaming videos/ Video
clips
Enhanced Content services – Music/
tones/pictures
Business solutions E-Mail/enterprise services
Mobile TV allows the user to view TV channels on the mobile
Mobile TV allows the user to view TV channels on the mobile
Full movie /music download
Live news & sport updates
Interactive games
Video streaming
Wallpapers and
Tone downloads
Full movie /music download
Live news & sport updates
Interactive games
Video streaming
Wallpapers and
Tone downloads
The content services include the following:The content services include the following:
Users can download full track music and videos on their mobile any time , any where
Users can download full track music and videos on their mobile any time , any where
Access devices like a portable laptop or a mobile handset are typically used.
Access devices like a portable laptop or a mobile handset are typically used.
Mobile Broadband signifies Mobile Broadband signifies
High speed Wireless access High speed Wireless access
3G gives the user the flexibility to access high speed internet any time anywhere.
3G gives the user the flexibility to access high speed internet any time anywhere.
Video Call
With the deployment of 3G,Video call
service will put BSNL on clear cut
advantageous positionwith respect to it’s
competitors
With the deployment of 3G,Video call
service will put BSNL on clear cut
advantageous positionwith respect to it’s
competitors
Video Call
A girl in a city looking and talking to her grandmother ,living in a rural area, through 3G Phone
A girl in a city looking and talking to her grandmother ,living in a rural area, through 3G Phone
Video Mail
In addition to voice mail available on 2G platform, with 3G we can deploy video mail service also
In addition to voice mail available on 2G platform, with 3G we can deploy video mail service also
Video Conferencing
With 3G Technology we can have video conferencing facility through our mobile phones
With 3G Technology we can have video conferencing facility through our mobile phones
Like cutting edge technology Use mobile phone as a
personal statement
Like cutting edge technology Use mobile phone as a
personal statement
Target Services Instant Messaging Video calls Music Downloads MMS
Teens
Demographic Profile
Age 5-15 years Still in School Belonging to High income group
Age 5-15 years Still in School Belonging to High income group
Attitude to Technology
Like new technology Heavy user of telecom services
for socializing Emphasis on design brand and
new features to show off.
Like new technology Heavy user of telecom services
for socializing Emphasis on design brand and
new features to show off.
Target Services • Interactive Game • Video calls • Music Downloads • See Me TV, Mobile TV • Mobile Blogging
Youth
Demographic Profile
Age15-24 years Mix of college- going and working Belonging to medium to High income group
Age15-24 years Mix of college- going and working Belonging to medium to High income group
Attitude to Technology
Needed for productivity improvement Fashion and status improvement Emphasis on design brand and
new features to show off.
Needed for productivity improvement Fashion and status improvement Emphasis on design brand and
new features to show off.
Target Services • Mobile Banking / Mobile Trading• Video calls / Video surveillance• Video on Demand / Mobile TV
• Location based services/ High Speed internet
Professional
Demographic Profile
Age25-54 years Graduate & Post Graduate Salaried & self employed people
with medium to higher salary
Age25-54 years Graduate & Post Graduate Salaried & self employed people
with medium to higher salary
Attitude to Technology
Slow to adoption to new technology Uses technology if it has quantitative
benefits in their lives
Slow to adoption to new technology Uses technology if it has quantitative
benefits in their lives
Target Services • Email • Bill Payment • Location based services
Adult
Demographic Profile
Age25-54 years Graduate & Post Graduate Blue collared workers Low to medium salary
Age25-54 years Graduate & Post Graduate Blue collared workers Low to medium salary
Attitude to Technology
Often scared to new technology Feels stressed out and less in
control while using the technology
Often scared to new technology Feels stressed out and less in
control while using the technology
Target Services • Email • Bill Payment • music download Video call
Seniors
Demographic Profile
Age 54 years and above Retired and home makersLow to medium salary
Age 54 years and above Retired and home makersLow to medium salary
Attitude to Technology
Getting the right (most attractive) content providers (TV Channels) is vital.
Easy service enablement for customers.
Getting the right (most attractive) content providers (TV Channels) is vital.
Easy service enablement for customers.
Mobile TV
Mobile Sports Clips
Early-to-market with mobile video, rapid download.
Content that appeals to many and that are willing to pay.
Content that is updated regularly and has ‘current’ value.
Early-to-market with mobile video, rapid download.
Content that appeals to many and that are willing to pay.
Content that is updated regularly and has ‘current’ value.
3G is being introduced in India for the very first time
Operators globally have used innovative strategies to lure 3G customers through varied content & pricing
3G services will be primarily used by high end customers who will expect high levels of customer support
3G is being introduced in India for the very first time
Operators globally have used innovative strategies to lure 3G customers through varied content & pricing
3G services will be primarily used by high end customers who will expect high levels of customer support
3G services are inherently complex in nature. So subscribers are bound to have lot of queries on 3G services. Role of customer care is crucial for the success of 3G services
Service adoption will ultimately be driven by the level of preparedness and drive of the customer interacting team
3G services are inherently complex in nature. So subscribers are bound to have lot of queries on 3G services. Role of customer care is crucial for the success of 3G services
Service adoption will ultimately be driven by the level of preparedness and drive of the customer interacting team
What is 3G… how is it different fromExisting mobileServices?
Why do I need to get it?
What is video call and how different is it from a call that I make today?
Which phones arecompatible with 3G?Which phones arecompatible with 3G?
I already have 2 phone numbers. I don’t want another one.
How will 3G makelife simpler for
me?
What's the difference betweenvideo downloads & video streaming?
How do I use my 3G connection in areas with
no 3G coverage?
3G is third-generation technology in the context of mobile phone standards. 3G will deliver power to customers with services likeHigh quality mobile voice telephony include video calling,Mobile high speed internet, Other innovative data rich services like full movie / music downloads, interactive video games, powerful location based services, m-commerce, sending and receiving high quality pictures and video files
Existing 2G GSM service of present operators has limitations in terms of speed of data access. As a result their network is not suitable for applications which require high speed data access like video calling and video downloads
UMTS was called in Europe. Universal Mobile Telecommunications System)
is the one of the 3G technology that is adopted by BSNL. It is also known as 3G GSM
Why should I use 3G services? What are the benefits of
using 3G?
Why should I use 3G services? What are the benefits of
using 3G?
It is a latest technology offered by BSNL. It offers High quality voice, Mobile, Broadband, Business solutions E-Mail/enterprise services , Picture and
video upload services Video services Video Call / streaming videos/Video clips & Enhanced Content
services – Music/tones/pictures
High quality voice
Enhanced Contentservices – Music/tones/pictures
Business solutionsE-Mail/enterprise services
Picture and videoupload services
Video servicesVideo Call/streamingvideos/Video clips
Mobile Broadband
What is video calling ?How different it is from the call
I make today ?
What is video calling ?How different it is from the call
I make today ?
• A video call will enable you to see the other person on your 3G phone screen while talking to him and vice versa . The key
requirement here is that both the calling and called party need to have a video call enabled 3G handset and should have
subscribed to 3G services
Video Call
With the deployment of 3G,Video call
service will put BSNL on clear cut
advantageous positionwith respect to it’s
competitors
With the deployment of 3G,Video call
service will put BSNL on clear cut
advantageous positionwith respect to it’s
competitors
Which phones are compatible with 3G? What are the other
3G products which are available in the market ?
Which phones are compatible with 3G? What are the other
3G products which are available in the market ?
• Nokia N95,N96,N82,N73 • Nokia 6233, 3120 Classic
• G700, G900, G502 • K 660i, K 610i, K530i • P1i, W980i, W910i, W760i
• Samsung SGH J800 • Touch wiz, Innov 8
• LG Viewty , LG KU 250
• Motorola Q, A925 • MotoRazor V9
• Apple 3G I Phone • HTC • Blackberry Bold 9000
What kind of Customers are more
likely to use 3G ?
What kind of Customers are more
likely to use 3G ?
3G enabled phones will cost upwards of INR 7,500*
The price levels of 3G devices imply that 3G services will be mostly used by high ARPU / high end customers retail customers and also corporate customers
So finally India becomes a true 3G country today.BSNL has chalked out its plans where it will make the 3G network available across 700 cities in India.
Initializing your Mobile Handset for 3G ServicesInitializing your Mobile Handset for 3G Services
Follow below mentioned steps
•Go to TOOLS
•Go to SETTINGS
•Go to NRTWORK MODE
•SELECT NETWORK MODE
•DISPLAY Dual Mode
UMTS
GSM
• SELECT UMTS
•DISPLAY Mobile will restart
•PRESS OK
•After restart 3G will be displayed just below the signal bar. Your hand set is ready for 3G services.
Difference between WI-MAX & WI-FI and Difference between WI-MAX & WI-FI and 3G3G
WI-MAX & WI-FI are primarily for internet/data service whereas 3G is for internet/data as well as voice service. Roaming facility in case of 3G is better as compared to these services.
•What is USIM?
USIM is a SIM card for 3G services. USIM stand for Universal Subscriber Identification Module. USIM is provided to access 3G services.
Storage Capacity of USIM- 128KB
What is 3G Data Card?
3G Data cards are meant for accessing internet and emails at anytime and from anywhere. Thus 3G Data Cards help us to work on the move with full email and web access .It provides Simple and instant internet access at mega fast speeds up to 3.6 Mbps. 3G data cards make us free from messy wires, Fixed Line Requirement, No Need of Cyber Cafe / Hot Spot to Access Internet. Thus your Lap top become truly mobile
Types of 3G Data Card
1.USB Type 2.Express/PCMCIA Card types
Models of 3G Data Card in Bundle Scheme
A) USB Type MMX 300G Micromax MMX 300G(3) Micromax E156G Huawei E156 Huawei E176 Huawei Option 210 Capital (Option) Option 315 Capital (Option) SimU6T Capital (Simcom) SimU9T Capital (Simcom Express/PCMCIA Option GT Express Capital (Option) SIM Express 7.2 Capital (Simcom)
Types of 3G Express Card
1. Merlin X950D Express Card 3G data card 2. Merlin XU870 Express Card 3G data card 3. Option Globe Trotter Express 7.2 3G data card 4. Option Globe Trotter Express HSUPA 3G data card 5. Sierra Wireless Air Card 880E 3G data card
3G Data Card (PC Card)
Option Globe Trotter HSDPA 7.2 3G data card Option GT Max 7.2 Ready 3G data card Option GT Max HSUPA 3G data card Sierra Wireless Air Card 875 3G data card Sierra Wireless Air Card 880 HSUPA 3G data card
How to use 3G Data Card?
You have to Plug in 3G Data Card into your laptop and can get the fastest available connection, with mobile broadband speeds of up to 1.8 Mbps. Its neat, compact design makes it easy to use; you can easily swap it between laptops for use at work, home or on the move. Laptops have a PC Card slot (also known as a PCMCIA slot), or an Express Card slot. There is PCMCIA to Express Card Converter For using 3G broadband ,you need 3G Data card ,network SIM card, software,user guide.
Initial SIM Charges for both postpaid and prepaid service:
Particulars Amount
Cost of SIM (Inclusive of Service Tax) in Rs. 300
Talk Value in Rs. NIL
Initial Validity in days 7
Migration from 2-G to 3-G Not feasible at present
Applicable to Voice & Data plan
•Voice Prepaid: Activation Vouchers
ParticularsSuper 350
Super 650
Super 1350
Activation Voucher (Inclusive of Service Tax) in Rs.
350 650 1350
Talk value in Rs. 270 530 1200
Validity in Days 30 45 90
Call Charges in Rs./Min
Local – On-net 0.40 0.35 0.30
Local – Off-net 0.70 0.65 0.60
Local-Video calls 2.00 2.00 1.50
STD – On-net 1.00 1.00 1.00
STD – Off-net 1.00 1.00 1.00
STD – Video calls 3.00 2.50 2.00
P2P SMS (Rs./SMS)
SMS – Local 0.50 0.25 0.10
SMS – National 1.00 1.00 1.00
SMS- International 5.00 5.00 5.00
Data usage in Rs./MB 3.00 2.50 2.00
Voice Plans: Postpaid
ParticularFull value 500 Full
value 800
Full value 1000
Unlimited 2500
Fixed Monthly Charges in Rs. 500 700 1000 2500
Free local minutes (On-net) 900 1200 1600 3500
Free Video Local calls in Min 30 50 75 150
Free data worth Rs.* 60 150 300 500
Pulse (Sec) 60 60 60 60
Call Charges in Rs./Min
Local- On-net 0.30 0.20 0.10 0.00
Local – Off-net 0.60 0.50 0.40 0.30
Local - Video calls 2.00 2.00 1.50 1.00
STD – On-net 1.00 1.00 0.50 0.00
STD – Off-net 1.00 1.00 1.00 0.50
STD - Video calls 3.00 2.50 2.00 2.00
P2P SMS (Rs./SMS)
SMS – Local 0.40 0.30 0.10 0.05
SMS – National 1.00 1.00 1.00 0.40
Data Rate (Rs/MB) 3.00 2.50 2.00 2.00
Roaming Charges*: (Both for Postpaid and Prepaid)
ParticularsLocal STD
On-net Off-net On-net Off-net
Voice – Outgoing (Rs/Min) 1.00 1.00 1.50 1.50
Video Call – Outgoing (Rs/Min) 2.00 3.00 3.00 4.00
SMS- (Rs./SMS) 0.50 1.00 1.00 1.00
Voice Call – Incoming (Rs/Min) 1.00
Video call – Incoming (Rs/Min) 2.00
Data Charges Rs / MB 3.00
Data Plans: Prepaid
Plans >>
MBV 250 MBV 400
MBV 650
MBV 1000
MBV 3001
Plan Price in Rs. (Service Tax Extra)
250 400 650 1000 3001
Free data usage in GB 0.30 1.00 2.00 5.00 Unlimited
Validity (Days)*
30 30 30 30 30
Data Charges in Rs./MB**
2.00 2.00 2.00 2.00 -
Data Top Ups : ( Inclusive of Service Tax)
Price of Top-upValidity in days Free Data Usage
Rs 120NIL
100 MB
Rs 225NIL
300 MB
Rs 260NIL
500 MB
Rs 330NIL
1GB
Data Plans: Postpaid*
Plans >>>>MB 250
MB400
MB 650
MB 1000
MB 3000
Fixed Monthly Charges (Rs)#
250 400 650 1000 3000
Free data usage per month in GB
0.3 1 2 5 Unlimited
Data Charges beyond free limit (Rs./MB)
2.00 2.00 2.00 2.00 -