Organizing training 12052013

Dinica Quesada, OEA Communications Specialist, [email protected]

2nd most visited site in the country behind Google

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Building Community Support Increase awareness of specific OEA initiatives

Build / Reinforce OEA’s reputation as proactively working to improve schools and advocating for the right of every child to a high quality public education

Build / Reinforce public perception of OEA as the preeminent source on education policy and issues

Enhance understanding of the union’s activities and services

Mobilization & Organizing Gain volunteers and activists

Move activists to take action

TWITTER Connect with like-minded organizations

Connect with the media

Provide real-time updates

BLOGS Publicize your expertise

Advance your issues or educate people

Tell stories about your day-to-day work

Promote your website

YOUTUBE Host videos

Create content for website and Facebook

Follow others

PINTEREST Drive traffic to your website and blog

Become the go-to-source for information

Crowd-source for content

FACEBOOK Increase feedback and discussion

Drive traffic to your website and blog

Spread information

Attract event attendees

Get people to take action

Attract donations

Build a community – increase members’ connection to your association

To reach the most people you have to play into Facebook’s newsfeed algorithm, and you can do that two ways:

Post rich content like photos, videos, and links.

Get people to engage with your content. The more often people interact with your page, the more often Facebook will show your content to them.

Make a graphic out of information instead of just typing it in the status update. Simply overlay the info in big, bold text over a relevant image or a plain colored background.

Find cartoons about education

Take behind-the-scenes pictures of your members and events Try www.pixlr.com or Picasa.

It bears repeating: Post tons of images!

Create memes — you can do it quickly on www.quickmeme.com

Publish infographics. Publish a chart or graph with data your members would care about

Publicize events and programs

Share videos

Share tools & tips

Use petitions and other easy calls to action.

Message discipline! Make sure all posts, even the fun ones, further your association’s overall message.

Make posts very short. If your info is long/complicated, link to more information. (Note: Keep your website current — website and social media go hand in hand)

Be positive.

Be informal and use organizing language. Posts with self-referential words like “I” and “we” tend to get more likes.

Posts published on Saturdays and Sundays get more likes than those posted during the week.

Content posted later in the day get more likes and shares — likes peak around 8PM EST, while shares peak around 6PM EST.

Deliberate pacing gets more attention.

Facebook pages versus groups: no data with groups/no privacy with pages

From Education Minnesota, Adapted from U.S. Air Force

Strongsville EA

Pictures are worth…

Establish Solidarity with other OEA Members

Show a concrete action

Too Long

Link Says the Same Thing as the Post

Alternative: Link and Quote Only

Re-enforce Idea that you are fighting for the children

Establish Value of Teachers to Children

Non-traditional Strike Photo

Know Your Audience

Use Tips for Responding to Negative Posts

Make Sure There Are Members and Community Members Who Will Post Positive Comments

Avoid Temptation to “Do the Math”

Facebook is Not the Place for Reasoned, Well Articulated Arguments

Alternative: Use Issues the Public Cares About, for Example: Class Sizes

Picture Instead of Text

Time, Date, and Location all Clearly Visible

One Clear Message

How to Get More Likes, Comments and Shares on Facebook: http://danzarrella.com/infographic-how-to-get-more-likes-comments-and-shares-on-facebook.html#

Facebook for Nonprofits: Your Questions Answered [Speakeasy #18]:http://blogs.constantcontact.com/product-blogs/social-media-marketing/facebook-nonprofits-podcast/

VIDEO: 5.5 Best Practices for Unions using Facebook: http://youtu.be/EQqGjJVV6-A

Your burning questions (& our answers) on Facebook metrics and strategy!:http://labs.mrss.com/your-burning-questions-our-answers-on-facebook-metrics-and-strategy/

Social Media Tips on Pinterest:http://pinterest.com/dinicaq/social-media-tips/