CLEAN CONVERSIONS ORGANIZE YOUR WEBSITE FOR
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CLEAN CONVERSIONSORGANIZE YOUR WEBSITE FOR
REFINEYOUR LAYOUT
Stat Slide [Option 2]
Once on a homepage, 86% of visitors want to see information about products/services and 64% of visitors want to
see the company's contact information.
KOmarketing
What’s important?
Pick a layout that makes sense
Content Slide
Make navigation easy
IMAGE CAROUSELS
Content Slide
Show more above-the-fold
Content Slide
Use your carousels creatively!
“Ways to wear it!”
➔ New products
➔ Galleries
➔ Event Recap
➔ Product Demo
ADD AFAVICON
Immediate brand recognition
➔ Available in browser tab and
favorites bar
➔ Import existing graphic or
create new
➔ 16x16 pixels (.ico file)
UPDATE YOUR CONTENT
Website content you should update
Content Slide
Content To Update How Often
Home Page Sales, events, holidays, news Weekly - Monthly
About Review your information for accuracy. Has your business changed? Do you want to highlight anything new?
Monthly
Products & Services
Brands page, image galleries, pricing info
Seasonally and/or to highlight a new product shipment, line, or particular product mix
Customers Page
Testimonials, pictures/ videos of customers purchasing, store events
Quarterly
Website content you should update
Content Slide
Content To Update How Often
Events In-store or online event details including dates, times, and whether an RSVP is required. E.g., Ladies Night Out, Shop With A Friend, Exclusive Shopping Events
Weekly
Blog Value-added content, specific to your vertical and customers. E.g., How-tos, emerging trends, business news
Weekly, if possible. Monthly at a minimum.
Staff Information
Staff images (formal, or selfies), Staff Favorite Picks, Company Happenings
Quarterly
CREATESTORE LINKS
Make online shopping easier
ORGANIZESTORE CATEGORIES
Make online shopping easier
REVIEWINVENTORY
Content Slide
Is everything listed? Is it correct?
REFRESHPAGE TITLE TAGS
(& DESCRIPTIONS)
Stat Slide [Option 1]
Search Engine Optimization (SEO)
SEO is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines.
Web Page Title Tags & Meta Description
Content Slide
Most important tags on a site’s pages■ Tells the search engines and searchers what your page is about
Where are they displayed?■ Search engine results pages■ Bookmarks (title)■ Browser Tab (title)
Content Slide
● Make it relevant to the content on the page
● Increase the number of searchers that click through
CONFIRMYOU’RE RESPONSIVE
Content Slide
vs
Is your website mobile-friendly?
Content Slide
www.google.com/webmasters/tools/mobile-friendly/
Is your site responsive?
Content Slide
www.responsivedesignchecker.com
SUBMITNEW SITE MAP
What is a sitemap?
Content Slide
A page on your website that acts as a listing or directory of all pages on your site and its hierarchy
▪ Tells search engine crawlers (like Google) how your website is setup▪ Typically in an XML format (users will not actually see the page)
Speaking of navigation: Google Webmaster (FREE)
Content Slide
www.google.com/webmasters
▪ Learn about specific search keywords▪ Submit your sitemap
Questions?
SOMETHING Don’t forget to register for the last webinar and print your checklist!
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