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ORGANIZATIONS AT THE MARGINS: PROSPECTS AND NEW DIRECTIONS Deanna B. Marcum July 20, 2002
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ORGANIZATIONS AT THE MARGINS: PROSPECTS AND NEW DIRECTIONS Deanna B. Marcum July 20, 2002.

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Page 1: ORGANIZATIONS AT THE MARGINS: PROSPECTS AND NEW DIRECTIONS Deanna B. Marcum July 20, 2002.

ORGANIZATIONS AT THE MARGINS:

PROSPECTS AND NEW DIRECTIONS

Deanna B. MarcumJuly 20, 2002

Page 2: ORGANIZATIONS AT THE MARGINS: PROSPECTS AND NEW DIRECTIONS Deanna B. Marcum July 20, 2002.

COUNCIL ON LIBRARY AND INFORMATION RESOURCES

Its mission . . .

To expand access to information, however recorded and preserved, as a public good.

Private, Non-Profit Think Tank Catalyst

Page 3: ORGANIZATIONS AT THE MARGINS: PROSPECTS AND NEW DIRECTIONS Deanna B. Marcum July 20, 2002.

CLIR’s Approach

In partnership with other organizations, CLIR helps create services that expand the concept of “library” and supports the providers and preservers of information.

Page 4: ORGANIZATIONS AT THE MARGINS: PROSPECTS AND NEW DIRECTIONS Deanna B. Marcum July 20, 2002.

CLIR’s Funding

• Institutional Sponsors (170 ±)

• Private Foundations

• Individual Contributions

• Federal Agencies

Page 5: ORGANIZATIONS AT THE MARGINS: PROSPECTS AND NEW DIRECTIONS Deanna B. Marcum July 20, 2002.

With so many at the margins, who is at the center?

User!

• Libraries

• Publishers

• Aggregators

→ New roles for:

Page 6: ORGANIZATIONS AT THE MARGINS: PROSPECTS AND NEW DIRECTIONS Deanna B. Marcum July 20, 2002.

Roles worth retaining

• Maintaining quality control

• Soliciting authors

• Managing peer review process

Publishers

Page 7: ORGANIZATIONS AT THE MARGINS: PROSPECTS AND NEW DIRECTIONS Deanna B. Marcum July 20, 2002.

Roles worth retaining

• Collection development / matching curriculum

• Preservation

Librarians

Page 8: ORGANIZATIONS AT THE MARGINS: PROSPECTS AND NEW DIRECTIONS Deanna B. Marcum July 20, 2002.

Roles worth retaining

• Streamlining processes

• Convenience

• Critical mass / economies of scale

Aggregators

Page 9: ORGANIZATIONS AT THE MARGINS: PROSPECTS AND NEW DIRECTIONS Deanna B. Marcum July 20, 2002.

New world that is user-centered

What remains important?

• Quality

• Convenience (redefined)

• Preservation ?

Page 10: ORGANIZATIONS AT THE MARGINS: PROSPECTS AND NEW DIRECTIONS Deanna B. Marcum July 20, 2002.

Confidential Statement

Librarians may well be marginalized . . .

Publishers may be marginalized. . .

But critical missions of libraries and publishing are more important than ever

Page 11: ORGANIZATIONS AT THE MARGINS: PROSPECTS AND NEW DIRECTIONS Deanna B. Marcum July 20, 2002.

The roles must be expanded

• Less territoriality among individuals/ institutions

• Meet users’ needs by becoming what we should have been in the first place

Page 12: ORGANIZATIONS AT THE MARGINS: PROSPECTS AND NEW DIRECTIONS Deanna B. Marcum July 20, 2002.

What users want:

• Highly personalized, customized information

• Environments that present information and associated services at the time they are needed

Page 13: ORGANIZATIONS AT THE MARGINS: PROSPECTS AND NEW DIRECTIONS Deanna B. Marcum July 20, 2002.

What users do not care about:

• The library’s tales of woe

• The publisher’s tales of woe

• Doing what is best from librarian’s perspective

Page 14: ORGANIZATIONS AT THE MARGINS: PROSPECTS AND NEW DIRECTIONS Deanna B. Marcum July 20, 2002.

Lessons learned of users’ behavior

• Seamless presentation of collections and services (irrespective of where, by whom, or in what format)

• User profiling technologies (for customized information network)

Page 15: ORGANIZATIONS AT THE MARGINS: PROSPECTS AND NEW DIRECTIONS Deanna B. Marcum July 20, 2002.

Implications for the library

• Traditional stand-alone library is at great risk

• Library as portal to broader information network is questionable

• Reference endangered; research more important

Page 16: ORGANIZATIONS AT THE MARGINS: PROSPECTS AND NEW DIRECTIONS Deanna B. Marcum July 20, 2002.

Implications for the publisher

• Users want searching across titles and formats

• E-scholarship among authors in a discipline may be more important than journals

• Increase in available alternatives

→ Branding of a journal less important

→ Scholar-led innovations in scholarly communications→ Experiments in production and dissemination of scholarship

Page 17: ORGANIZATIONS AT THE MARGINS: PROSPECTS AND NEW DIRECTIONS Deanna B. Marcum July 20, 2002.

What is e-scholarship?

Initiatives that allow scholar to produce and disseminate “publications” with little or no intervention by third party commercial publishers

Page 18: ORGANIZATIONS AT THE MARGINS: PROSPECTS AND NEW DIRECTIONS Deanna B. Marcum July 20, 2002.

Libraries can play important role

→ Supply services that help researchers, teachers, and learners to navigate, find, interconnect, interpret, and use information that is relevant to the information seeker

Page 19: ORGANIZATIONS AT THE MARGINS: PROSPECTS AND NEW DIRECTIONS Deanna B. Marcum July 20, 2002.

But – a question!

What do libraries gain from their efforts to diminish the publisher’s influence over the market for scholarly journals by becoming publishers of such journals in their own right?

Page 20: ORGANIZATIONS AT THE MARGINS: PROSPECTS AND NEW DIRECTIONS Deanna B. Marcum July 20, 2002.

Problem:

Librarians have neither a tradition or expertise in publishing

Page 21: ORGANIZATIONS AT THE MARGINS: PROSPECTS AND NEW DIRECTIONS Deanna B. Marcum July 20, 2002.

A question about preservation

Publishers, not libraries, own digital content

Will publishers preserve that content?

Page 22: ORGANIZATIONS AT THE MARGINS: PROSPECTS AND NEW DIRECTIONS Deanna B. Marcum July 20, 2002.

Problem:

Publishers have no expertise in ensuring preservation and long-term access to content

Page 23: ORGANIZATIONS AT THE MARGINS: PROSPECTS AND NEW DIRECTIONS Deanna B. Marcum July 20, 2002.

The next-generation digital library

• Extends definition of “library”

• Transcends organizational boundaries

Page 24: ORGANIZATIONS AT THE MARGINS: PROSPECTS AND NEW DIRECTIONS Deanna B. Marcum July 20, 2002.

Digital library not a silo

• But part of a complex networked array of information services

• A star in wider constellation

Page 25: ORGANIZATIONS AT THE MARGINS: PROSPECTS AND NEW DIRECTIONS Deanna B. Marcum July 20, 2002.

Mediates between diverse and distributed information resources on the one hand

- and among a range of user communities on the other

Page 26: ORGANIZATIONS AT THE MARGINS: PROSPECTS AND NEW DIRECTIONS Deanna B. Marcum July 20, 2002.

Establishes digital library service environment - networked, online information “space”

Users can discover, locate, acquire access to, and (we hope) use information

Page 27: ORGANIZATIONS AT THE MARGINS: PROSPECTS AND NEW DIRECTIONS Deanna B. Marcum July 20, 2002.

Characteristics of next-generation digital library

• Makes no distinction among formats

• Combines online catalogs, finding aids, abstracting and indexing services

• Combines all electronic holdings:→ e-journals→ e-print→ digitized collections→ geographic information systems→ Internet resources

Page 28: ORGANIZATIONS AT THE MARGINS: PROSPECTS AND NEW DIRECTIONS Deanna B. Marcum July 20, 2002.

Next-generation digital library’s role

• Configuring access to a world of information of which it owns or manages only a portion

• Success not determined by collections it owns but by its services associated with electronic collections

Page 29: ORGANIZATIONS AT THE MARGINS: PROSPECTS AND NEW DIRECTIONS Deanna B. Marcum July 20, 2002.

Aggregators now compete on the terms of value-added services

layered on electronic collections

Page 30: ORGANIZATIONS AT THE MARGINS: PROSPECTS AND NEW DIRECTIONS Deanna B. Marcum July 20, 2002.

In much the same way, digital libraries

• Establish distinctive identities

• Serve their user communities

• Emphasize their owned collections

• Promote unique institutional objectives by

→ disclosing→ providing access to→ supporting

virtual collections}

Page 31: ORGANIZATIONS AT THE MARGINS: PROSPECTS AND NEW DIRECTIONS Deanna B. Marcum July 20, 2002.

New features of digital library

• Also supports administrative, business, curatorial, and educational functions

• Promotes and ensures fair use of its “collections” and services

• Integrates information repositories that are openly available

• Manages information about collections and items within collections

• Incorporates patron, lending, and other management databases

• Integrates procedures for user registration, authentication, authorization, and fee-transaction processing

Page 32: ORGANIZATIONS AT THE MARGINS: PROSPECTS AND NEW DIRECTIONS Deanna B. Marcum July 20, 2002.

In other words . . .

Electronic space that supports very different views and very different uses

of networked information

Page 33: ORGANIZATIONS AT THE MARGINS: PROSPECTS AND NEW DIRECTIONS Deanna B. Marcum July 20, 2002.

Designed for:

• Library patrons

• Library staff

→ Also with an eye on needs and capacities of those who supply it with information content and systems

• Publishers

• Aggregators

Page 34: ORGANIZATIONS AT THE MARGINS: PROSPECTS AND NEW DIRECTIONS Deanna B. Marcum July 20, 2002.

Design principles

• Information technologies will evolve and change rapidly

• Technology is to support research, learning, and cultural engagement

Page 35: ORGANIZATIONS AT THE MARGINS: PROSPECTS AND NEW DIRECTIONS Deanna B. Marcum July 20, 2002.

Return to the center

New system created by librarians, technologists,

publishers, and aggregators

Page 36: ORGANIZATIONS AT THE MARGINS: PROSPECTS AND NEW DIRECTIONS Deanna B. Marcum July 20, 2002.

Rethink

• Ownership

• Governance

• Control

• Education for information professionals

Page 37: ORGANIZATIONS AT THE MARGINS: PROSPECTS AND NEW DIRECTIONS Deanna B. Marcum July 20, 2002.

Emphasize

• Collections and services to meet users’ needs