organizational study on ABTEC

8/10/2019 organizational study on ABTEC

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BRAND NAME : ABTEC

Year Of Establishment: 1993

Chairman : Mr. K.J. Jacob

Departments : Production, Stores, HR, Finance, Marketing andR&D

First ISO 9001-2000 bio input manufacturing unit in Kerela

Markets: Kerala, Karnataka, Maharashtra, Tamil Nadu and

Assam2


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First organization in Kerala to produce bio-fertilizers

First organization in Kerala to get CIB Accredition

Sources of culture are international crop researchinstitute(ICRISAT), Indian Institute Of Spice

Researches(IISR), Kerala Agriculture University(KAU), TamilNadu Agriculture University

The company has started a Mobile Agro Clinic which

provides free expertise service for farmers from variousscientists in the field of farming

The company is running a Agro Shop in Kottayam to sell

its products 3


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ABTEC Azospirillum

ABTEC Azotobacter ABTEC Verticillium

ABTEC Hirsutella

ABTEC Bacillus

ABTEC Pseudo ABTEC Beauvaria

ABTEC Tricho

ABTEC Bio-Potash

ABTEC Phospho Bacteria

Super Organic Manure

Organic Manure

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Poabs Organic- Tiruvalla

Prakriti Biotech- Trivandrum

Menma Organic- Alapuzha

Kripa bone industries- Trissur

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Total production capacity 1200 tonnes

Total Sales(2013-2014)- 8,38,32,743.02 Rs

Highest sales in Kannur- 1,51,24,162 Rs

Profits in 2013- 2014 1,78,40,720 Rs

Profits in 2012-2013 2,41,30,000 Rs

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1STStage

2nd Stage

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PRODUCTIONPROCESS

STRUCTURE

INPUTPROCE

SSOUTPUT

INPUTMIXING

AND

PACKING

OUTPUT


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FUNCTIONS

Monitoring collections

Account management

Auditing

Maintaining salary, wages and

investment records

Account management

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STRUCTURE


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FUNCTIONS

Human Resource Planning

Recruitment

Interview and Selection

Probationary period

Training and Development

Performance appraisal

Employee Welfare Measures10

STRUCTURE


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MARKETINGCHANNEL

STRUCTURE


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STRUCTURE


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Strengths

1.Brand name of the company

2.ISO 9000-2000 certification

3.Well equipped lab andresearch centre

4.Highly professionalmanagement

5.Strong customer relationship

6.Good employee relationship

Weaknesses

1.Unavailability of space forexpansion

2.Lack of advertising and salespromotion

3.Greater liability in terms ofloans

Opportunities

1.Supply of quality products

can create network of satisfiedcustomers

2.Concentrate on marketsoutside Kerala

3.Wider scope for bio-fertilizers and controllingagents

Threats

1.High competition fromchemical and other bio-fertilizer manufacturers

2.Cost of raw materials areincreasing

3.Change in governmentalpolicies


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OBSERVATIONS

Scope for marketexpansion

Lacks space for furtherexpansion of the

company

Good relationshipbetween employees

and management

Providing qualityproducts at reasonableprice

CONCLUSION

Transparency in decisionmaking

Highly professionalmanagement

Wage system is fair

Providing quality

products at reasonableprice to customers

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organizational study on ABTEC

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