A PROJECT REPORT ON “ORGANIZATIONAL ACTIVITIES OF B.L AGRO” Project is submitted towards partial fulfilment to the degree of Master of Business Administration (Session 2015-2016) Submitted To: Submitted By: Mr. Tarun Gupta Sakshi Goel Roll No. : 1420103063 MBA (B)
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APROJECT REPORT ON
“ORGANIZATIONAL ACTIVITIES OF B.L AGRO”
Project is submitted towards partial fulfilment to the degree of Master of Business Administration
(Session 2015-2016)
Submitted To: Submitted By:Mr. Tarun Gupta Sakshi Goel
Roll No. : 1420103063MBA (B)
ACKNOWLEDGEMENT
I would like to acknowledge and extend my heartfelt gratitude to the following persons
who have made the completion of this possible project:
I am greatly indebted to Mr. AnkitSaxena for availing me of his competent guidance
under which I am able to accomplish my dissertation report work successfully.
Dr. Rahul Gupta, my project mentor, for her understanding and assistance, assisting in
the collection of the topics for the project. Last but not the least I also wish to thanks to
everybody who helped me through the successful completion of the project. The learning
from this experience has been immense and would be cherished throughout my life.
SAKSHI GOYAL
PAGE 1
DECLARATION
I hereby declare that the mentioned information in the project is correct up to my
knowledge and I bear the responsibility for the correctness of the mentioned particulars.
Sakshi Goel
PAGE 2
CONTENTS
Sr No. Topic
1 INTRODUCTION
2 COMPANY PROFILE
3 WORK DETAIL
4 SUGGESTION
5 CONCLUSION
6 BIBLEOGRAPHY
PAGE 3
INTRODUCTION
COMPANY PROFILE:-
B.L. Agro Oils Ltd. is committed to total customer satisfaction, and compliance with
regulatory bodies at all times and at maximum effectiveness.
Provide a high level of service to our customers with minimum cause for complaint.
Maintain a healthy & constructive work environment that enables personnel to produce
optimal output.
Continually comply with the requirements of ISO 9001:2000, ISO 14002:2004, HACCP
and other government regulations and continuously improve the effectiveness of our
Quality Management System.
With a history that goes back to 50 years, B.L. Agro Oils Ltd. is a company with a simple
corporate objective - to manufacture, package and market the purest possible edible oil
that would offer healthier and tastier solution to millions of consumers.
Currently, B.L. Agro is in the business of Refining, Quality Control, Packaging and
Marketing of branded mustard and other edible oils.
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MANAGEMENT TEAM
CHAIRMAN
A true entrepreneur, Ghanshyam Khandelwal stepped into the mustard oil trading
business in the 1970s when he was still at a very young age. Beginning from Bareilly, he
single-handedly expanded operations and soon transformed 'Bail Kolhu' into one of the
most preferred mustard oil brand in the entire belt of Eastern UP. A man of foresight and
vision Ghanshyam Khandelwal force behind consistent growth of B.L. Agro Oils Ltd.
With an eye on the future, he has, over the years, displayed a tremendous prowess for
anticipating the changing consumer needs and has repeatedly led the organisation to be a
winner in a dynamic industry scenario. The mantras of his success include his unflinching
commitment towards quality and his passion for perfection. An un-doubted achiever, he
is a man of undaunted determination and courage along with exemplary business acumen.
What distinguish Ghanshyam Khandelwal are his philosophies that originate from his
commitment towards the community. A man of values, he strongly believes in business
ethics and corporate social responsibilities.
EXECUTIVE DIRECTOR
AshishKhandelwal Post Graduate in Commerce, AshishKhandelwal joined his father's
business at a very young age. A quick learner and a determined professional he learnt the
nuances of the trade within no time and established himself as a growth motivator by
bringing in new-age marketing concepts and fresh opportunities. With extraordinary
abilities in sales and channel management, AshishKhandelwal has an unmatched hold on
the market pulse. Still in his prime youth, he has already played a key role in taking B.L.
Agro to newer heights. In his leadership, the company entered into the consumer packs
segment and the venture resulted in unprecedented success. Having spent over 15 years in
this trade, AshishKhandelwal possesses a rare combination of experience as well as
youthful exuberance. With a futuristic outlook, he has an unmatched ability to think
ahead of the times and a vision that is set to take B.L. Agro into a glorious future.
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VISION :- To be a way of life for every Indian.
MISSION:-To be the benchmark in purity and perfection. To achieve a leadership position in the
Indian market and to become the preferred Indian edible oil name globally.
QUALITYPOLICY:-B.L. Agro Oils Ltd. is committed to total customer satisfaction, and compliance with
regulatory bodies at all times and at maximum.
.
- Consistently enhance our understanding of market dynamics and changing customer
needs so as to offer finest quality products that at all times meet our customers'
expectations and the ever changing demands of the market place.
- Provide a high level of service to our customers with minimum cause for complaint.
- Maintain a healthy & constructive work environment that enables personnel to produce
optimal output.
- Continually comply with the requirements of ISO 9001:2000, ISO 14002:2004, HACCP
and other government regulations and continuously improve the effectiveness of our
Quality Management System.
PAGE 6
SUCCESS OF COMPANY:-
The MARKET and Consumer Insights possessed byB.L. Agro leadership is unparalleled.
B.L. Agro understands that Fooding habits of consumers are very individualistic and vary
from HOUSE to house. And in order to make a long term relationship with the collective
base, the company needs to pack Real Customer Delight in each pack that it offers.
• Moreover what has brought laurels to B.L. Agro and awarded it a leadership position is the
company’s ability to anticipate and adoptto Market Demand Shifts resulting from either
consumer Living Pattern Shifts or any other reason. At B.L. Agro, change has been one of
the most consistent processes. Be it technological capabilities, be it the strength of human
minds or be it the collective efficiencies, B.L. Agro has always anticipated the changing
environment and empowered itself for the same.
• The most important success driver at B.L. Agro is its ability to offer Consistency of
HighestQuality Standards. Pack by pack, batch by batch, consignment by consignment, the
products of B.L.Agro carry exactly the same quality and purity standards for which they
have gained widespread respect.
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STRENGTH :-
B.L. Agro Oils Ltd. is also one of the selected oil players in the country that have been
granted the Blending License thus enabling it to further expand its product portfolio.
With the vast possibilities in Blending, the company is now in a position to develop many
new products and cater to the evolving consumer needs.
Whatever the product and whatever be the process, at B.L. Agro the Purity & Hygiene
factor is always the topmost priority. At its technologically advanced refinery plant, all
processes are designed to be automated. Right from the un-loading of the crude oil
tankers to the filling and packaging of oil in various pack-sizes, the product remains
untouched by human hand.
As a result the established Edible Oil Brands of B.L. Agro are today enjoying Market
Leadership in a vast market and region. The unique taste preferences developed by the
company’s products ensure an unflinching consumer loyalty that in turn results in the
consistent demand for the company.
The company has secured sources for supply of crude oil. The identification of multiple
regions ensures that supplies to B.L. Agro are not affected by climatic adversities or any
other form of agricultural contingencies.
One of the unique strengths of B.L. Agro is that the company even has its own facilities
for manufacturing of packaging materials used for its products. This results not just in
controlling the costs and enhancing value but also in maintaining the product purity to the
last possible level.
PAGE 8
Social responsibility:-
B.L. Agro's CSR Policy
Introduction and BackgroundB.L. Agro Oils Limited is a company with a simple corporate objective – to manufacture,
package, and market the purest possible edible oil that would offer healthier and tastier
solution to millions of customers.
While pursuing our business strategy B.L. Agro oils Limited nurtures a commitment of
giving back manifold to the society. In the wake of an age where the society expects the
corporate sector to step in and take up the responsibility for community growth, we at
B.L. Agro Oils Limited focus on CSR Initiative towards sustainability, emphasizes on the
overall development of areas and communities around its establishments. It undertakes
various community development schemes through provision of facilities like health,
education, cleanliness etc.
Our CSR VisionThe CSR Vision of B.L. Agro Oils Limited is ' SWACHHTTA, SWASTHYA AND
SIKSHA'''
our vision actively contributes to the social and economic development of the
communities in which we operate. In doing so we try to build a better, sustainable way of
life for the weaker sections of society and raise the country's human development index".
Our CSR Mission1.Ensuring socio-economic development of the community through different
participatory and need- based initiatives in the best interest of the poor and deprived
sections of the society so as to help them to become SELF-RELIANT and build a better
tomorrow for themselves.
2. Ensuring environmental sustainability through ecological conservation and
regeneration of natural resource.
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Our ActivitiesThe CSR activities we pursue will be in line with our stated Vision and Mission, focused
not just around our plants and offices, but also in other geographies based on the needs of
the communities.
The three focus areas where our Development programmes would run are:
A.SWACHHTTAEnsuring environmental sustainability and ecological balance through:
Cleanliness campaign and Programs . Plantation in villages, our manufacturing units &
offices/business premises and other areas in general;
Reviving endangered plants, .conservation of natural resources, .Maintaining quality of
soil, air & water. .Promoting alternate energy resources.
B.SWASTHYAPromoting Health care including Preventive Health care through awareness programmes,
health check-ups, provision of medicine & treatment facilities, awareness programmes
for preventing diseases and building immunity through vaccination drives
C.SIKSHAEmployment and livelihood enhancing vocational skills and projects by identifying the
needs of the local industries so that they can be employed by local industries itself.
Promotion of education among children of poor and deprived sections through:
Non-formal education programs. Improving educational facilities in general. Supporting
children for higher education.
Other ActivitiesEmploying people and incurring other costs to carry out aforesaid activities. Such other
activities as the Board may consider to be appropriate.
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Operations of company:-
.Quality Control
.Refining
.Fractionation
.Blending
.Packing
Marketing of Mustard, Soyabean, Palmolein and other Blended Edible Oils.
The company has its own manufacturing unit of bottles, jars & cartons used