Organization Structure of a Retail Outlet

HRM STRATEGY

ORGANIZATION STRUCTURE OF A RETAIL

OUTLET

DESIGNING THE ORGANIZATIONAL

STRUCTURE• DEFINE THE TASK TO BE

PERFORMED.• GROUP THE SIMILAR TASK

TOGETHER TO FORM A JOB.

DEPARTMENTS IN BIG BAZAAR

• APPAREL DEPARTMENTS- LADIES, MENS• KIDS DEPARTMENY-INFANT, BOYS, GIRLS• FOOTWEAR DEPARTMENT• FURNITURE BAZAAR• MOBILE BAZAAR• SHRINGAR• GOLD BAZAAR• PLASTICS, UTENSILS, CROCERY(PUC)• HOME LINEN DEPARTMENT• HOME DECOR

• BEVERAGES- WATER, COLD DRINK , JUICES

• STAPLE DIET- DAL, RICE. MASALA, DRYFRUIT,OIL

• CONFECTIONARIES – BAKERY ITEMS , SWEETS, CHOCKLATES

• ELECTRONIC BAZAAR• HOME CARE- PHENY, DISHWASH• PERSONAL CARE- SOAP, SHAMPOO,

CREAMS

Store manager• The person

ultimately responsible for the day to day operations of a retail store.

• All employees in the store report to a store manager.

Department manager• Taking care of

one entire department

• Reporting to him are the assistant department manager, the team leader and all the team members.

HR DEPARTMENT• SELECTING• TRAINING• MOTIVATING• RETAINING

Finance department

• The income expenditure statement of the store.

• Budgeting• The head cashier

reports to them.• Depositing the

earnings in the company account

Marketing manager• It's said that people need to hear an offer at least seven

times before they buy.

• The Marketing department is responsible for marketing of

products through different media like TV, radio,

newspapers, banners, placards etc.

• The marketing department has to decide and identify the

most effective medium to attract the customers to thereby

increasing the sales.

• The department has to design creative and attractive

advertisements through which the company’s products can

be promoted to the customers. The company has to visit

different companies and has to enter in tie-ups for all its

advertisement

VISUAL MERCHANDIZER

An art by which a retailer makes the store talks to its customer. The color signage lights look & feel of the store

GAINING COMPETITIVE ADVANTAGE THROUGH HUMAN

RESOURSE• LABOUR COST ACCOUNTS FOR A

SIGNIFICANT PERCENTAGE OF RETAIL COST.

• THE EXPERIENCE THAT MOST CUSTOMERS HAVE WITH A RETAILER IS DETERMINED BY THE ACTIVITIES OF EMPLOYEES. THUS EMPLOYEES CAN BE A MAJOR DIFFERENTIATING FACTOR.

• DIFFICULT FOR COMPETITOR TO DUPLICATE

DESIGNING THE ORGANIZATIONAL

STRUCTURE• DEFINE THE TASK TO BE

PERFORMED.• GROUP THE SIMILAR TASK

TOGETHER TO FORM A JOB.

ORGANIZATION DESIGN CONSIDERATION

• SPECIALIZATION• RESPONSIBILITY AND AUTHORITY• REPORTING RELATIONSHIP- TO

MANY OR TO FEW BOTH REDUCE EFFICIENCY . IDEAL NUMBER IS BETWEEN 4- 12 PEOPLE.

MOTIVATING RETAIL EMPLOYEES

• FINANCIAL MOTIVATORS

1. INCENTIVES- a)- COMMISSION• b)- BONUS• c)- ESOP-Employee Stock Ownership

Plan

• Recognition & PRAISE– employee of the month• awards- trips , dinners• COMPETITION• AUTHORITY• Promotion• JOB ENLARGEMENT• JOB ROTATION

TRENDS IN HRM

• MANAGING DIVERSITY- FROM MELTING POT TO SALAD BOWL

• INCREASING LAWS• INFORMATION Technology