Organised by · Day 1 Programme Monday 23 August 2010 09:00 Welcoming remarks from conference Chairman 09:05 Providing an overview of the South American crop production market Future

23 – 24 August 2010Amcham Convention Centre, São Paulo

Supported by:

Expert speakers include:

Antonio Carlos Guimarães, President Syngenta Proteção de Cultivos América Latina & President, CropLife América Latina

Fábio Domingues, Director, Vigna Brazil

Liria Sayuri Hosoe, Stewardship SpecialistArysta LifeScience - South America

Eduardo Leduc, Vice President - Crop Protection, BASF & Vice President, ANDEF

Helena Tundisi, Head R&D Bayer CropScience

Antonio Cesar Santos, Research SpecialistDow Agrosciences

Flavio Matarazzo Junior, Agriculture Products Manager, Desangosse Agroquimica& Member of Work Groups (Adjuvant) AENDA e SINDAG

Valdemar Fischer, General Manager for Latin America, Nufarm Industria Química e Farmacêutica

Eduardo Daher, Executive Director, ANDEF

Gabriela Burian, Sustainability Manager Monsanto do Brasil

www.cropworld-southamerica.com

Organised by:

A two-day conference & exhibition focusing on advanced crop protection and production strategies to drive forward South America’s agrochemical sector on the global stage

Key reasons to attend:

■ Understanding and overcoming the challenges of entering the South American market

■ Identifying new solutions and meeting local requirements for product registration

■ Secure information on market practices and new trends in new formulations, technology and adjuvants

■ Gaining an understanding of sustainability issues in the market

Translation English-Portuguese and Portuguese-English will be available on all presentations

CropWorld SA.indd 2 23/6/10 00:31:39

Day 1 Programme Monday 23 August 2010

09:00 Welcoming remarks from conference Chairman

09:05 Providing an overview of the South American crop production market

■ Future market trends■ Competition in the market and potential opportunities■ Trends in manufacture■ The relation between the government, local and international players■ Market share trends for insecticides, fungicides and herbicides■ New opportunities in herbicides and fungicides ■ GMO market and trends

Antonio Carlos Guimarães, President Syngenta Proteção de Cultivos América Latina & President, CropLife América Latina

09:30 How to deal with South America’s main challenges in glyphosate anti-dumping tax, generic registrations and competition, strong growth of GMOs and the war against smuggling to bring back the traditional sales

■ What are the real impacts of the glyphosate anti-dumping tax in the country regarding the fi nal prices to farmers, increased industrial activity and local concentration of production?■ Perspectives and the government position■ Impacts of the growth of GMOs in the agrochemicals sector

Valdemar Fischer, General Manager for Latin America Nufarm Industria Química e Farmacêutica

10:30 Coffee break and exhibition visit

11:00 The agrochemical market in South America: Challenges and opportunities

■ Access to raw materials ■ Regulatory issues■ Tax issues■ Market share: price and technology■ The market competition■ Potential bottlenecks

Eduardo Daher, Executive Director ANDEF

12:00 Addressing the challenge of smuggled and counterfeit products: alternatives and solutions for unfair competition in South America

■ Growth in seizures of illegal pesticides in Brazil■ Leading states in seizures■ Representation of the total volume

Fernando Henrique Marini Manager of the “Campaign against Illegal Pesticides Sindag

13:00 Lunch break and exhibition visit

14:00 Dual presentation: Achieving excellence through successful stewardship projects

■ Reforestation: Environmental Adaptation and Education Program■ Measures to promote the protection of the health of plant protection applicators■ Improved technology services: The use of digital tools for performing early and fast, accurate diagnoses of disease problems in the fi eld

Roberto Araújo, Marketing Communications Manager - Crop Protection - Latin America BASF

■ The Brazilian Scenario■ Success Cases for Arysta■ Key factors for success

Liria Sayuri Hosoe, Stewardship Specialist Arysta LifeScience - South America

15:30 Coffee break and exhibition visit

© UBM Conferences 2010.This programme may change due to unforeseen circumstances. UBM Conferences reserves the right to alter the venue and/or speakers.

www.cropworld-southamerica.com

“Last year, the domestic agricultural market in Brazil totaled U.S. $ 6.6 billion, however, over the next decade, an increase in crop production area from 60 million to 70 million hectares, will see the total rise to U.S. $ 10 billion” Valor Econômico - 17/Mai/2010

CropWorld South America 2010 is the only event of its kind in this region to embrace all aspects of crop production, from seed to consumer. Join us for a quality two-day program to discuss a wide range of regional issues including regulatory factors affecting crop production, the future for GM crops, agrochemicals, fertilizers, smuggling, biotechnology, new technologies and new trends regarding formulas and product mixing.

We will use the combined experience of internationally-recognized experts to identify new crop protection strategies and explore the newest market development opportunities to enable local and international agrochemical companies interested in this market to overcome the challenges facing this promising sector.

Attend this conference & exhibition to fi nd out about:

■ Overcoming the barriers to entry into the South America crop protection market

■ The impact of the growing focus on sustainability on the crop production industry in Brazil

■ Developing new products and meeting the requirements for local product registration

■ Eliminating pests and diseases through biotechnology

■ Infrastructure, logistics and anticipating demand

CropWorld SA.indd 3 23/6/10 00:31:40

Day 1 Programme Monday 23 August 2010

Day 2 Programme Tuesday 24 August 2010

16:00 Logistics and infrastructure: Understanding and overcoming the challenges and barriers in South America

■ Where are the losses in harvesting, transport and storage and the main alternatives to the problem?■ New directions in logistics and the expansion of agricultural area■ Major logistical obstacles and losses in Brazil and South America■ Is it possible for logistics to follow the sector growth in South America?■ Losses from expensive and ineffi cient logistics■ What could we gain investing values that are annually lost in benefi ts?

Elizabeth Chagas, Owner E.C.Consultoria e Assessoria em Comercio Internacional

17:00 Financing: Why this is one of the largest barriers to market access for producers

■ Agriculture business risks■ The asymmetry of information■ Analytical modeling of individuals and agricultural portfolios■ Main terms of fi nancing■ Financing trends

Fernando Pimentel, Director Agrosecurity Gestão de Agro-Ativos

18:00 Close of conference

09:00 Welcoming remarks from conference Chairman

09:05 New Product Registrations: How to conduct a policy with simpler criteria, seeking agility to adapt to new environmental, agricultural and human requirements

■ Can the current registration system meet the need for new technologies or simply benefi t the companies holding the pesticides formulations? ■ How to facilitate the entry of new players and technologies■ The biggest barriers to registration■ Barriers regarding GMOs■ Legal barriers to biological and biochemical products

Fábio Domingues, Director, Vigna Brasil Tulio de Oliveira, Executive Director AENDA-Associação Brasileira de Defensivos Genéricos Helena Tundisi, Head R&D, Bayer CropScience

10:30 Coffee break and exhibition visit

11:00 Sustainability: Gaining a competitive advantage through demonstrating effective policies and a positive image

■ Safety in pesticides and Sustainability of Agriculture■ Actions of Education and sustainability of ANDEF■ Sustainability in business■ Sustainability, employees and the chain■ Agribusiness and sustainability

José Antonio Annes Marinho, Education Manager, ANDEF Joao Cesar Rando, President, Inpev - Instituto Nacional de Processamento de Embalagens Vazias Gabriela Burian, Sustainability Manager, Monsanto do Brasil Eduardo Leduc, Vice President - Crop Protection, BASF & Vice President, ANDEF

12:30 Biotechnology v Agrochemicals: Developing products with active ingredients for the elimination of pests and diseases

■ Trends, challenges and opportunities regarding biotechnology■ GM crops: current status (area planted)■ Safety of GM Crops■ Benefi ts to production of■ The impact of Bt crops on non-target species and target■ Bt crops in the context of IPM - Interaction Bt, Tactical Control and Management of Resistance

Antonio Cesar Santos, Research Specialist Dow Agrosciences

13:30 Lunch break and exhibition visit

14:30 Pesticides and adjuvants: providing an overview of the market, new legislation and challenges related to illegal use and how to minimize waste

■ Overview of adjuvants and agrochemicals market in Brazil■ Increasing effi ciency and providing higher quality in the application of agrochemicals through the addition of adjuvants■ Registration, characterization and recommendation of adjuvants: a problem to be solved■ Adjuvants: deviations of use and marginalization of the market - what can be done?

Flavio Matarazzo Junior, Agriculture Products Manager Desangosse Agroquimica & Member of Work Groups (Adjuvants), AENDA and SINDAG

15:30 The new international trends regarding new formulas and products mixing

■ How to gain competitive advantage through innovation in formulation technologies■ What is the market demand for different types of formulations?■ Formulations that do not harm the environment■ Formulations and operator safety■ Types of formulation: (WG) water dispersible granules, (EW) concentrated emulsions, sighs - emulsion (SE), among others■ Adjuvants: How to improve the performance of an agrochemical and troubleshoot application

Alessandro Lobato de Almeida, Director All Soluções Inteligentes

16:30 Coffee break and exhibition visit

17:00 Challenges in the agribusiness market and who will be the customer of agribusiness in 2020?

■ Trends and market demands over the next 10 years■ The genetic revolution vs Ecotopia: Which will prevail?■ What is the profi le of farmers in 2020?■ What will change in the traceability connections of various links in the production chain?■ Challenges in training and career of agribusiness professionals?■ Globalization will be increasingly contrasted with the site; will sustainability mean victory in the fi nal game of agribusiness?

José Luiz Tejon, Teacher, Fundação Getulio Vargas (FGV) & Director of Center for Agribusiness Escola Superior de Propaganda e Marketing (ESPM) & President, TCA – International

18:00 Closing remarks from the Chairman & close of conference

Who should attend:

CEOs, Directors, Managers and Heads of Department for:

■ New Business Development ■ Product Development ■ Research & Development ■ Commercial Strategy ■ Technical Services ■ Regulatory Affairs ■ Exports ■ Agrochemical Research ■ Policy Development

From agrochemical formulators, intermediate suppliers, distributors and contract research companies

The place to promote your Business!

Sponsoring or exhibiting at CropWorld South America 2010 is a great way to promote your business to a highly targeted group of key decision makers with a specifi c interest in crop protection and production.

To fi nd out more about how you can make the most of your participation at this event, contact:

Gabriela Bovino: + 55 (11) 4689-1935 [email protected]

CropWorld SA.indd 4 23/6/10 00:31:41

HOW TO PAY (PLEASE TICK THE RELEVANT PAYMENT OPTION)

Email (accounts contact)

Invoice Address (if different from above)

Purchase Order No. (where applicable)

If paying by bank transfer, please send payment to: Lloyds TSB, City Offi ce, 11-18 Monument St, London, EC3V 9JQ. Account Name: UBM Information Ltd.Account Number: 59020736. Sort Code: 30-12-18. Swift Code: LOYDGB2LCTY. IBAN: GB05 LOYD 3012 1859 0207 36. Please fax a copy (with delegate(s)and conference name) of your bank transfer to +44 (0)1732 377417.

■ INVOICE /BANK TRANSFER Please ensure that you quote our invoice number when making the bank transfer payment.

DELEGATE DETAILS (for ease, please attach your business card) – Please photocopy for additional bookings

DELEGATE 1 (PLEASE COMPLETE IN BLOCK CAPITALS)

Title First Name Family Name

Company Name

Job Title Department

Address

Tel Fax Email

By providing your email address you consent to being contacted by email for direct marketing purposes by UBM Information Ltd

DELEGATE 2 (PLEASE COMPLETE IN BLOCK CAPITALS)

Title First Name Family Name

Company Name

Job Title Department

Address

Tel Fax Email

By providing your email address you consent to being contacted by email for direct marketing purposes by UBM Information Ltd

How did you hear about this conference?

Nature of Business

CropWorld South America 2010 23 – 24 August 2010 | Amcham Convention Centre, São Paulo

WAYS TO REGISTER

■ CREDIT CARD/DEBIT CARD All payments for bookings made within 30 days of the event date must be paid by credit card/debit card.

Please debit my:

Card no: Expiry date:

Valid From: Amount: Security Code:

Card Holder’s Name

Signature

*I have read the cancellation policy and agree with the terms and conditions. I authorise my credit/debit card for the above payment.

Online: www.cropworld-southamerica.com

Email: [email protected]

Post: UBM Conferences 245 Blackfriars Road London, SE1 9UY

Tel: +44 (0)20 7921 8039 (UK offi ce)

TERMS AND CONDITIONS:

1. The Conference is organised by UBM Information Limited (the “Organiser”), whose offi ce is at Ludgate House, 245 Blackfriars Road, London SE1 9UY.

2. You apply for a ticket to the Conference by completing this Order Form. The Organiser may at its absolute discretion accept or refuse your application. A binding contract will be formed only when the Organiser provides you with its written acceptance of your application.

3. By purchasing a ticket to the Conference, you agree to: comply with any joining instructions in respect of the Conference; and comply with the health and safety provisions and other rules put in place by the Conference venue.

4. The Organiser reserves the right, due to unforeseen circumstances, to alter the: content; location; timetable; speakers; venue; and/or other technical or administrative details in respect of the Conference. The Organiser will endeavour to provide you with notice of any such alterations.

5. You may transfer your ticket to another individual within the same company or group of companies PROVIDED that the recipient of the ticket would have been eligible to purchase the ticket at the price that you paid for it.

6. You may cancel your ticket to attend the Conference if you provide written notice to the Organiser which we receive at least 30 days’ prior to the commencement of the Conference and the Organiser provides written acknowledgement of such notice. If you provide notice in this way, you will be refunded if you have already paid for your ticket.

7. If you fail to provide us with written notice which is acknowledged by the Organiser in accordance with section 6, you will be required to pay the full cost of your ticket. If you have already paid for your ticket, no refund will be given.

8. The Organiser’s liability for any losses you may suffer as a result of us breaching these terms and conditions or for any breach of any statutory duty or negligence or otherwise is strictly limited to the total purchase price of the Conference ticket or (if liability occurs in respect of more than one ticket) those relevant Conference tickets.

9. To the maximum extent permitted by law, neither the Organiser nor any of its directors, employees or other representatives will be liable for any of the following losses or damage (howsoever arising and whether such losses were foreseeable or not): loss of profi t; loss of revenue; loss of business or opportunity; loss of reputation or goodwill; and/or any indirect, consequential or special loss; whether arising in connection with the Conference or the provision of our services to you.

10. Nothing in these terms and conditions shall exclude the Organiser’s liability for (i) death or personal injury as a result of its negligence; (ii) fraud or fraudulent misrepresentation; or (iii) any liability that cannot be limited or excluded by law.

11. These terms and conditions and any dispute or claim arising out of or in connection with them or their subject matter, shall be subject to English law and the exclusive jurisdiction of the English courts.

12. All bookings made within 30 days of the conference must be paid by credit card only.

13. Conference fee includes coffee and conference only.

DATA PROTECTION: By entering your details in the fi elds above, you agree to allow UBM Information Ltd and companies associated with the event to contact you (by mail, telephone, or fax) regarding relevant products or services provided. If at any time you no longer wish to: i) receive anything from UBM Information Ltd or ii) have your data made available to carefully selected 3rd parties please write to the Data Protection Co-ordinator, UBM Information Ltd, EL15, FREEPOST LON 15637, TONBRIDGE, TN9 1BR, phone +44 (0)20 7921 8039 or email [email protected] quoting CROPWORLD SA

DELEGATE RATES

EARLY BIRD RATE Available when you book before 15 July 2010

STANDARD RATEAvailable after 15 July 2010

BOOKING RATES

Customer code:

Please register ■ delegates at the rate of: US $465

Please register ■ delegates at the rate of: US $565

GROUP BOOKING DISCOUNTS AVAILABLE Group booking discounts are available, please visit the website for details or call +44 (0)20 7921 8039.

CropWorld SA.indd 1 23/6/10 00:31:42