ORGANIZATIONAL MARKET Presented by – KHALIL AHMAD 14MBAK-03 GE 6313
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ORGANIZATIONAL MARKET
Presented by –
KHALIL AHMAD14MBAK-03
GE 6313
CONTENTS
MEANING
ORGANIZATIONAL MARKET DIVISIONS
THE NATURE AND SIZE OF ORGANIZATIONAL MARKETS
CHARACTERISTICS
MARKETING ORGANIZATION
TYPES OF MARKETING ORGANIZATION
TYPES OF ORGANIZATION
MEANING All the individuals and companies who purchase goods and
services for some use other than personal consumption. Organizational markets usually have fewer buyers but purchase
in far greater amounts than consumer markets, and are more geographically concentrated.
Organizational markets are divided into four components :
I. Industrial Market, which includes individuals and companies that buy goods and services in order to produce other goods and services
II. Reseller Market, which consists of individuals or companies that purchase goods and services produced by others for resale to consumers
III. Government Market, which consists of government agencies at all levels that purchase goods and services for carrying out the functions of government
IV. Institutional Market, which consists of individuals and companies such as schools or hospitals that purchase goods and services for the benefit or use of persons cared for by the institution.
Organizational Market Divisions
1. Industrial Markets
2. Reseller Markets
3. Government Markets
4. Global Organizational Markets
Industrial Markets
Reprocess a product or service they buy before selling it again to the next buyer.
The industrial markets include over 11 million firms, 26% selling physical products and 73% selling diverse services.
Reseller Markets
Wholesalers and retailers who buy physical products and resell them again without any reprocessing.
1.6 million retailers
521,000 wholesalers
Government Markets
Federal, state, and local agencies that buy goods and services for the constituents they serve.
88,000 government units
Global Organizational Markets
The largest exporting industries focus on organizational customers, not ultimate consumers.
The majority of world trade involves manufacturers, resellers, and government agencies
CHARACTERISTICS
MARKETING ORGANIZATION
Marketing Organization is an Orienting point for Cooperative endeavors and a Structure of Human Relationship.
It is Composed of Group of Individual straining jointly to reach qualitative and quantitative personnel selling objectives and bearing both informal and formal relation to one another.
Marketing Organization is the Foundation of Effective Sales Planning for Systematic execution of Plan and Policies.
TYPES OF MARKETING ORGANIZATION
1.FUNCTIONAL
2.PRODUCT
3.MARKET4.CUSTOMER
5.COMBINATION OF 4
THANK YOU…
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