Organisational Comm

8/6/2019 Organisational Comm

1/29

CHAPTER # 3

1Organisational Communication


2/29



3/29

GROUP MEMBERSy Ms. Saman Abid Chughtai

y Ms. Syeda Huma Bukhari

y Abid Qamar

y Muhammad Afzal

y Mohsin Raza Qureshi

y Salman Jokhio

AS # 224

AS # 235

AS # 181

AS # 203

AS # 202

AS # 223



4/29

SEQUENCE OF PRESENTSTIONy Management

y Functions of Management

y Need for Organisational Communication

yWhy corporate communication?yWhy Managers need communication skills?

y Maslows Theory of Human Needs

y McGregors X & Y theories

y Communication training for managers

Organisational Communication 4


5/29

MANAGEMENTy Management is a two step process:

y Defining objectives and framing policy

y Developing a system through which the production &distribution processes can be guided, coordinated andcontrolled to ensure that the objectives are achieved

y Communication is the system by which operations areled & coordinated and the results fed back.



6/29

FUNCTIONS OF MANAGEMENTy FORECASTING & PLANNINGy If the management fails to communicate its objectives,

policies, programmes, procedures and budgetaryprovisions to the concerned people at the proper time,

an organisation would fail to run in an organised andtargeted manner.

y ORGANISINGy

The formal and informal relationships within & outsidethe organisation are developed & maintained throughinterpersonal communication.



7/29

Contd

y INSTRUCTING

y It wholly depends upon interpersonal exchange ofinformation regarding products, processes and targets

for its success.

y COORDINATING

y It requires excellent communication skills to ensure that

all efforts are directed towards the achievement of asingle organisational goal.



8/29

Contdy CONTROLLING

y The manager should have competence to receive

information & respond quickly.



9/29

NEED FOR ORGANISATIONAL

COMMUNICATIONIn an organisation, communication is a means to:

y Increase employees job performance and effectivenessby updating their knowledge.

y Promote employees sense of belonging &commitment

y Effect changes smoothly

y Motivate & create a sense of identification with theorganization's goals



10/29

Contd

y Inform and convince employees about decisions andthe reasons behind those decisions

y Develop employees clear understanding of their rolesand future growth opportunities in the organisation

y Empower employees with information ondevelopment & activities.



11/29

ADVANTAGESy Creates a sense of belonging

y through understanding of their roles and career paths

y Resolves disputesy Which otherwise may lead to huge loss of time, money

and good human relations

y Develops sense of total situation

y By making people not only know & understand but alsoperceive the meaning of things happening around them



12/29

WHY CORPORATE

COMMUNICATION ?y Size of organisation

y Increased level of productiony Multinational collaborations

y New developments in ITy Source of empowerment of people

y

The concept of human capitaly Human capital = employees + workersy Their attitudes, interests & welfare VS Targeted goalsy Live channel of communication between employees and the

management



13/29

Contdy Need to learn corporate etiquette

y How to greet & shake hands

y How to dress for success

y

How to present cardsy How to listen

y How to converse with seniors/ ladies/ clients



14/29

WHY MANAGERS NEED

COMMUNICATION SKILLS?

y INTERPERSONAL ROLE

y Necessary for effective and smooth running of internalsystems.

y Developing an ambience of mutual understanding andgoodwill

y

Example: Inspire confidence, Win support, Guideworkers



15/29

Contdy INFORMATIONAL ROLE

y Stock control, personnel functions, financial systems &

quality controly Shortcomings & problems can be quickly identified &

remedial action taken immediately.

y Proper maintenance of product

y Strong feedback system



16/29

Contdy DECISIONAL ROLEy Decision-making is based upon recieveing &

interpreting all relevent & necessary information.

y Without having necessary information, decisions wouldbe unrealistic and based on guesswork.

y Good communication skills to receive relevant and latestinformation correctly & accurately.

All these functions require manager to handle people &situations with the knowledge of human needs.



17/29

MASLOWS THEORY OF HUMAN

NEEDS

yMaslows theory maintains that a person

does not feel a higher need until the needsof the current level have been satisfied.

yMaslow's basic needs are as follows:


18/29

Physiological Needs

y Food

yAir

yWater

y Clothing

y Sex

Basic Human

Needs


19/29

Safety Needs

Protection

Stability

PainAvoidance

Routine/Order

Safety and Security


20/29

Social Needs

Affection

Acceptance

Inclusion

Love andBelonging


21/29

Esteem Needs Self-Respect

Self-Esteem

Respected byOthers

Esteem


22/29

Self-Actualization Achieve full potential

Fulfillment


23/29



24/29

Theory XyAssumptions:

y Employees inherently dislike work and, wheneverpossible, will attempt to avoid it.

y Since employees dislike work, they must be coerced,

controlled, or threatened with punishment to achievegoals.

y Employee will avoid responsibilities and seek formaldirection whenever possible.

y Result: Close control & less freedom

y Focus is on the job to be done rather than the doer ofthat job



25/29

Theory Yy Assumptions:

y Employees can view work as being as natural as rest or play.

y People will exercise self-direction and self-control if they arecommitted to the objectives.

yThe average person can learn to accept, even seek,responsibility.

y The ability to make innovative decisions is widely spreadthroughout the population and is not necessarily the soleresponsibility of those in management positions.

y Result: Balance between control & individual freedomy Focus: Motivation & Persuasion



26/29


Distrusting Orientation towardspeople

Accepting, promotes bettermentofHuman resources

Assumptions about

people

Basically lazy Need to achieve & be responsible

Interest in workingLow

(uninterested)High

(very interested)

Conditions under whichpeople will work

Work whenpushed

Work when appropriatelytrained & recognized

Theory X(Traditional Approach)

Theory Y(Modern Approach)


27/29



28/29

y Of course some individuals are born communicators

but others can become successful communicators byputting in effort to learn & practice strategies ofcommunication

y Trainings

y Personality Develpoment Programmes

y Formal courses in Business Communication / HumanCommunication / Organisational Communication

y Focus:

y Oral/ Verbal, Non-verbal & written communication



29/29


Organisational Comm

Documents