Organic search results are shrinking:
Organic search results are shrinking:
Google: The answer to all our questions? Attempting to improve results.
Google adds flight times
Not so good if you’re a travel agency promoting flights from…say New York to San Francisco
Location, Location, Location2-3 organic results
Another look @ Google Flight info
Google wants to keep people on Google
The Good, The Bad and The Ugly
Say it ain’t so? Google is beta testing new search result layouts
Hat Tip: Barry Schwartz
This is gonna hurt those who are at the bottom half of the page
Enter The Panda
Scraped content outperforming original in Google
Google’s answer: more & better content.
What if you don’t have content?
Post Panda-monium & The Long Road to Recovery
Re-enforcing some basic ideas
•Page Link Count. Make sure you don’t have too many links going to one single page?
•Watch out for that duplicate content.
•Possibly a small test PPC campaign to tryout new possibilities for SEO.
•Paid inclusion?! (only if your are that desperate)
Good ol’ fashioned White Hat
•News/PR•Comments•Videos•Social bookmarking•Direct/referring links•Forums•Social Networks•Webinars
Good ol’ fashioned White Hat
•News/PR•Comments•Videos•Social bookmarking•Direct/referring links•Forums•Social Networks•Webinars
SEO’s here to stay
SEO will continue to evolve and adapt....
The End