Organic

InnoPitch Presentation by Colombe Michaud

It is essential to find tangible solutions to respond to environment challenges at European and global level

Eco-friendly legislations and public efforts are key. But there is nothing like entrepreneurship and new business ideas to transform the world!

My Business idea can really contribute to the paradigmatic shift that society needs to be more sustainable, more respectful of citizens, customers and nature as a whole.

Innovate, Innovate, innovate!

The Idea: Build a widely-know online concept store specialized in selling well-deigned organic products

The aim: Distribute high-quality and well-designed organic products, from clothing, to food, art & design and cosmetics – a reference for organic products online shoppers

The end result: Give the opportunity to social entrepreneurs, who have created organic products for retail to grow their business opportunities, be a primary and credible distributor on a very large scale

Ultimately, make organic products a ‘mainstream’ – buying responsibly is for everyone.

Have an idea!

My know-how: Web marketing. A key expertise to develop and grow an online business that harness the maximum potential of technology opportunities

My strength: A close network of bright and young people who have expertise in design, finance, web-marketing, logistics, retailing & business negotiation.

My background: Management & Communications in the high-tech industry My experience: Key role in supporting small & medium businesses in Europe &

strong project management at Microsoft in a very innovative environment, constantly aware of latest innovations and tech opportunities for entrepreneurs

Jump!

Starting-points: A beautifully designed e-commerce website, an online concept store - giving full limelight to the products - divided in 4 categories: clothes, food, art & design, cosmetics.

A free Mobile application and a Facebook app designed for e-commerce

Including a no delivery charge for the buyer

Product assets: nicely-packaged, lovely & organic

Ready, Steady, Go!

Today, such a business does not exist and that makes it unique

What we currently have is a scattered market and isolated vendors

This business idea holds the aim of bringing all the best organic products under the one & only organic one-stop-shop on the European scale.

Be the change you wish to see…

INITIAL FUNDING FOR YEAR 1/350 000 €

Website hosting & development

60 000

Web marketing & graphic design

50 000

Product investment 180 000

Mobile & Facebook App 20 000

Logistics 20 000

Market research & prospection 20 000

TARGETED TURNOVER 350 000 €

Money, Money, Money…

The solution addresses a global societal need and it can be deployed and exported to international markets

In the first place, it will be developed for all European countries, and then translated for Middle-Eastern, African, Chinese, Indian and Latin American countries.

The site and the application will then be translated and adapted for these markets.

Think global!

This business idea will: Create jobs and contribute to developing the businesses of thousands of organic

product-makers Take advantage of Europe’s expertise in high-tech and Business development Contribute to the paradigmatic shift that the world needs in order to be sustainable

and respectful of its eco-system. Participate in global efforts to stop wasting world resources LEAD THE WAY IN BUILDING A RESPECTFUL WORLD

Lead the way!

Who said organic was boring?

Thank you!