Page 1
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Social Success: 9 Strategies for using social media and reputation marketing to find more customers and generate bigger profits
Tim FahndrichPresidentThird River Marketing Salem, Oregon
Page 2
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
1 4 Massive Trends Affecting Your Business
2 Common Mistakes You Want To Avoid
3 9 Strategies for Success
Agenda
4 Your Burning Questions
Page 3
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
What is the top thing that you want to get answered
before leaving today?
Your Burning Questions
Page 4
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
4 Massive Trends Affecting Your Business
4
Act One
Page 5
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
In the Last 10 Years, There Have Been Dramatic Changes in the Marketplace Affecting Consumer Behavior
1 Find Your Business
2 Research Products & Services
3 Make Buying Decisions
This has changed how consumers …
Page 6
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
1 Search
When you look at educated and affluent individuals, search engine use climbs to as high as 98 percent.
4 Main Drivers Of Change
Page 7
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
2 Reputation& ReviewsGame Changer: Your Business Is Naked OnlineWhen It Comes To Your Reputation. There Is
Nowhere To Hide!
73% of consumers look up an average of 10 reviews before making a purchasing decision~ BrightLocal
92% of consumers trust online reviews as much as personal recommendations~ Nielsen Study
Page 8
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Page 9
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
3 Social Media
People aren’t just ON social networks. They’re GLUED to them. The average U.S. Facebook user spends a whopping 7 hours and 46 minutes on the site each month.
Page 10
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
4 Mobile
HOWEVER …6 in 10 mobile users will leave a website if it's not optimized for
small screens. 60% will NOT waste their time if it's not easy!
According to research from
Mobile Marketer, 70 percent of all mobile searches result in action
within one hour!
Page 11
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Mobile-responsive designs
Page 12
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
COMMON REPUTATION & SOCIAL MEDIA MISTAKES AND
MISCONCEPTIONS
12
Act Two
Page 13
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Do you make these mistakes?
13
+ Thinking social media and reviews don’t
influence your customers or market
+ Not participating / incomplete profiles
+ inconsistent or inappropriate activity
Page 14
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Dangerous misconceptions
14
+ Waste of time / unimportant
+ only for young people
+ ROI cannot be measured
+ you have to be on every network
+ It is free marketing and gets immediate results
Page 15
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
It’s not just young people
15
Page 16
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Consistency is the key
16
+ Create consistent social profiles
across largest networks (twitter,
FB, G+, LI, Pinterest)
+ Create consistent listings on
directory and review sites
+ Post updates on a consistent
basis….or else risk being ignored
Page 17
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
9 STRATEGIES FOR SUCCESS WITH
REPUTATION & SOCIAL MEDIA
17
Act Three
Page 18
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Strategy #1: Be where your customers are
18
Page 19
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Strategy #2: Create complete profiles
19
Page 20
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Strategy #3: Manage Local Listings
20
Manage Local Visibility Listings
Page 21
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Strategy #4: Proactively Build, Promote, & Manage Your Online Reputation
21
Page 22
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Strategy #5: Listen to what is being said
22
Keep a finger on the pulse of your customers, competitors, and industry
Page 23
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Strategy #6: Be real and authentic
23
Be genuine and personable – admit to mistakes, engage your audience, and share stories
Page 24
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Strategy #7: Create and post compelling content consistently
24
Create valuable content and share with your audience….on a frequent basis.
Page 25
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Strategy #8: Offer exclusive promotions, contests, giveaways, etc.
25
Page 26
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Strategy #9: Advertise To Generate Leads
26
Facebook Twitter Linkedin
Page 27
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
The key word is “Social”!
27
+ Get out there and BE SOCIAL!
+ Build the KNOW, LIKE and TRUST
Factor
+ Be PROACTIVE
+ BE CONSISTENT!
REPUTATION & SOCIAL MEDIA WILL
PAY OFF!
Page 28
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Questions?
Page 29
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Page 30
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Thank You!
Tim FahndrichPresident