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Search Marketing Tailored to You

•Search Engine Optimisation (SEO) – UK, Italy, France, Germany •Pay Per Click Marketing (PPC) - Google Adwords, Bing Adcenter, Facebook, LinkedIn, YouTube •Banner advertising and retargeting

•Conversion rate optimisation (CRO) •Facebook and Twitter management •Web Analytics Training •Outreaching influencers – Outreachr.com •Infographic distribution service •Guest blogging •iPhone and iPad app development

What We Do

Big Names: •Sky •SAP •Mothercare •Business Link •Harper Collins •Plan UK •Old El Paso •SsangYong •Nails Inc •Asda Finance •Haagen Dazs

Who We’ve Worked With

And Big Ideas: •GoodyPass.com •MoveDancewear.com •WhipCar.com •SecretSalons.com •Zopa.com •Sportpursuit.co.uk

We’ve also worked with and partnered with a number of digital and PR agencies on a range of projects, including Kindred, Tangent One, Forward and Amp London.

•We use the best online advertising channels – including Google’s organic and paid search results, Facebook, LinkedIn, Display Advertising - to maximise ROI for clients according to their targets and their priorities •We measure success by clients’ chosen conversions – whether they are sales, sign ups or simply visitors – and adjust our work to suit these successes

An ROI Approach

•Traffic growth •Increased brand exposure •Increase return on investment (ROI) •Maximised online conversions

Benefits

•We are results-driven and bring a wide breadth of knowledge and experience to the table •We use our customised in-house tools to understand the online market for a client’s benefit – for example if a site is already dominating the natural search listings, improvements can instead be made to improve onsite conversions, and therefore maximise ROI.

Added Value

Facebook – We use Facebook to boost the profile of a brand, maintain brand reputation through interacting with customers. This is an important tool to gain feedback, the more likes we obtain; the more likely customers are going to interact with the brand encouraging loyalty. Twitter – a more interactive form of communicating with customers. It’s a great way to provide customer service encouraging customers to put forward their comments. Tweetdeck is a brilliant application to organise your Tweets, even set reminders and have all the info in one place. Blogging – is interlinked with Facebook and Twitter using them as platforms to push the content. It encourages brand development and is a great way to keep customers informed and interested.

Community Management “develop brands, customer loyalty and listen to customers using all available online channels”

Iphone / Ipad development

We have got several Apps in the App store, we have developed to stretch our knowledge and we have now had over 40,000 downloads. Our iPhone and iPad development service focuses on delivering 3 main benefits to clients: robust code so our apps are resistant to crashing and screens load quickly high quality and sleek user interfaces that are fun and exciting to use continuous feedback during project iterations delivering results on time and on budget

Irank “Top 3 SEO App” Over 30,000 downloads in 6 months

Conversion rate optimisation (CRO)

Our CRO landing page generator can generate an infinite number of pages for PPC campaigns. Working with several clients we have been able to reduce cost per click and improve conversions testing different landing pages for different campaigns. Our solution is easy to install and runs on our own servers which we control and manage.

We are have built some effective in-house agency tools, these include: •“Marco Polo” SEO Discovery Tool – a tool which analyses the top 10 Google results for any given keywords, however long the list, and produces valuable SEO data including the SEO competition, traffic, top ranking domains for every keyword •Search Engine Crawler Tool – our crawler tool imitates search engine behaviour and roots out any SEO issues within your site down to the finest detail

Technology

Outreachr - our blogger outreach tool is used to find opportunities for link building and PR outreach campaigns, pinpointing influential bloggers and webmasters according to your chosen tags. With an agency account you get: - Unlimited campaigns - Support - Unlimited email / twitter

contacts - CVS exports - News letter functionality (in

March 2012)

Outreachr

SEO Case Study : movedancewear.com

Organic search traffic from non-branded searches rose over 150% within 7 months

Source: Google Analytics NB: December dip in traffic attributed to seasonal trends

SEO-related revenue also doubled in this period.

Move Dancewear are the second largest online dancewear retailer in the UK.

What we did •Technical recommendations + content review •European launch •Ongoing SEO advice •Ongoing off-page optimisation

What happened

SEO Case Study: www.movedancewear.com

SEO Case Study : movedancewear.com

SEO traffic (i.e. non-brand related terms) has increased two-fold within 6 months, doubling our target of a 50% increase in a short amount of time. Now ranking for 42 key phrases compared to 14 in September.

Source: Google Analytics

UKSP are developed by People 1st, the sector skills council for hospitality, passenger transport, travel and tourism in the UK.

What we did • Technical SEO recommendations • Content suggestions • Link building campaign to support wider PR work What happened

SEO Case Study: www.uksp.co.uk

What happened •Account brought a sales-based return on investment of over 300% •Attributing estimate average values to tracked events on the site (e.g. Clicks on “email us”, booking button clicks), as well as phone calls, we saw an estimated ROI of over 1000% •This led to an expansion of the campaigns in mid-2010 to target all SAP training course related terms

What we did •Google Adwords campaigns targeting users requiring SAP training courses •Phone call tracking •Additional Google Analytics tracking •Ongoing keyword and ad content optimisation

German global software corporation that provides enterprise software applications and support to businesses of all sizes globally.

PPC Case Study: SAP

We produce bespoke and customised reports for all our clients according to what they want to see Using bespoke tools to monitor every element of your online marketing performance, we are able to produce easy-to-understand and comprehensive reports that are tailored to each and every client

Reporting