Orchestrating PR to Save Your Library June 27, 2010
Orchestrating PR to Save Your Library
Dec 09, 2014
One of the presentations from the program called "Orchestrating PR to Get Funding". It was presented at ALA Annual 2010 (June 27, 2010) and coordinated by LLAMA PRMS.
Learn how to orchestrate your organization’s message for results when speaking to politicians and the public. Hear from speakers who use quantitative and qualitative measures to get funding and advocate for their libraries. Leaders must select focused tools for their audience. Studies have shown that quantitative measures are useful to convince some groups while a story with the personal touch is what convinces others.
Speakers: Laura K. Lee Dellinger, Metropolitan Group, Principal/Senior Executive Vice President; Joe Matthews, JRM Consulting, President; Felton Thomas, Jr., Cleveland Public Library, Director.
Learn how to orchestrate your organization’s message for results when speaking to politicians and the public. Hear from speakers who use quantitative and qualitative measures to get funding and advocate for their libraries. Leaders must select focused tools for their audience. Studies have shown that quantitative measures are useful to convince some groups while a story with the personal touch is what convinces others.
Speakers: Laura K. Lee Dellinger, Metropolitan Group, Principal/Senior Executive Vice President; Joe Matthews, JRM Consulting, President; Felton Thomas, Jr., Cleveland Public Library, Director.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Orchestrating PR to Save Your LibraryJune 27, 2010
“You never let a serious crisis go to waste. And what I mean by that it's
an opportunity to do things you think you could not do before.”
Rahm Emanuel
ChapterOneIntroduction:
A Brief History of Ohio Public Libraries
Chapter Two
State Financial Emergency
• Governor proposed to balance state’s budget by raiding public library funding
• Proposed cuts: $227.3 million in fiscal years 2010 and 2011 as part of his plan to fill the $3.2 billion gap
• Already lost 20% of state revenue in January 2009; proposing an additional 30% cut
• Came at a time when Ohio’s public libraries were experiencing unprecedented increases in demand for services
• Libraries could close or face significant reductions in operations as a result
• 70% of the state’s public libraries rely solely on state funding
Fin
an
cia
l C
risis
!
Ohio Library Council sends an alert
Chapter
Ohio Libraries Mobilize
Three
• Ohioans and Library Directors called to action to save Ohio libraries
• A campaign is born… “Save Ohio Libraries”
• Put signs in windows
• Email patrons
• Call the local TV stations
• Interrupt websites with splash pages, contacts for legislators
• Talking points
• “Lights out” for 5 minutes
CA
LL T
O
AC
TIO
N!
“A library is not a luxury, but one of the necessities
of life.”
-- Henry Ward Beecher
FourChapter
Cleveland Public Library
Rallies
Campaign Results
• Deeper cuts were avoided
• Better relationships were created between the state legislators and libraries.
• 25 out of 29 local levies passed in the state of Ohio during 2009.
ChapterFivegeekthelibrary.org
Campaign
Chapter
Seven
Go write it!
Cleveland Public Library
Thank you!
Related Documents
