Orbit Media | Wine and Webinar: Email Marketing

Email Marketing

Orbit Media Studios

@orbiteers #wineweb

1. The Email: Content & Design

2. The List: Growing & Managing

3. Sending: How & When

4. Results: Measure & Improve

Email Marketing

Content & Design

The Email

Content & Design: Make a Magazine

Content & Design: Lots of Links

Source: HubSpot, Science of Email Marketing, February 2011

Content & Design: Lots of Links

Source: HubSpot, Science of Email Marketing, February 2011

Content & Design: Link Tracking

Content & Design: Mobile Friendly

1. Test

2. Left Align Content

3. Landing Page

4. Test

Content & Design: Subject Lines

Best Subject Lines

1. Posts2. Jobs3. Survey4. Week’s5. E-newsletter6. Issue7. Digest8. Bulletin9. Edition

Worst Subject Lines

1. Confirm2. Features3. Upgrade4. Magic5. Raffle6. Rewards7. Requested8. Follow Up9. Coupon

Growing & Managing

The List

Growing & Managing: Get Permission

Growing & Managing: Keep In Touch

Connect, Reconnect

1. Watch your bounces

2. Reconnect on LinkedIn, Twitter

3. Start a conversation

4. Re-subscribe

How & When

Sending

How & When To Send: ESPs

Pick an Email Service Provider

1. Deliverability

2. Reporting

3. Price

4. Service

How & When To Send: Day of Week

Source: HubSpot, Science of Email Marketing, February 2011

How & When To Send: Day of Week

Source: HubSpot, Science of Email Marketing, February 2011

How & When To Send: Time of Day

Source: HubSpot, Science of Email Marketing, February 2011

How & When To Send: Frequency

Source: HubSpot, Science of Email Marketing, February 2011

Measure & Improve

Results

Measure & Improve: Email Metrics

Measure & Improve: Web Metrics

Measure & Improve: Iterative Changes

1. Look and the stats

2. Listen for feedback

3. Experiment with topics

4. Experiment with timing

5. Always respect your list

Thanks!

Andy Crestodina | strategic directorp: 773.353.8301e: [email protected]: @orbiteerswww.orbitmedia.com