Orban Widetag

WideTag, Inc. - PlugandPlayTechCenter 370 Convention Way Redwood City, CA 94063

Even if the Internet appears ubiquitous, the number of connected objects and devices is still vastly inferior to those which are not connected.

The next internet revolution will arise from the necessity of substituting disconnected objects with connected ones, making them more intelligent, and context-aware.

We call this new step: The Internet of Things

A world of over 25 billion connected objects is comingIntroducing the X Internet or “The Internet of Things” - Forrester Research

7 trillion units on the planet

21 August 2008 - Intel CTO Justin Rattner talks at the Intel Developer Forum describing the initiatives that the company is planning to introduce new generations of devices dubbed General Digital Radio, potentially numbering 7 trillion units on the planet.

- http://www.intel.com/pressroom/kits/events/idffall_2008/

Market Shake-Ups: General Digital Radio

Market Shake-Ups: Cultural Change

Consumers + SensorsNone of the fore-coming infrastructures can be conceived without enabling both human and m2m communications. The Internet Of Things will go through a phase of “Advanced Mobility” in which an increasing number of sensors will be embedded on mobile phones.

Self TrackersThe cultural switch towards the need to keep track of yourself.

Sharing as a PLUSFrom unilateral categories towards the plus of social tagging.

Market Shake-Ups: Cloud Computing

Amazon EC2 isn’t Cloud Computing. It sets the grounds for it, but does not provide it.

Software needs to be built to take advantage of the computing power offered by existing and fore-coming distributed virtualization platforms.

Increasingly, attention must not be brought only to Multi-Core programming, but also to distributed software architectures.

Market Size Forecasts

IDC estimates the market opportunity for the software, servers, technologies, and services to manage the world's converged IT and physical infrastructure to be $120 billion by 2012.

Wireless telemetry will lead the evolving growth in M2M markets. A Juniper study forecasts revenues rising from $11.6 billion in 2006 to $25.3 billion by 2009, expected to quadruple by 2011 to $40.8bn.

Mobile M2M market is projected to grow exponentially in the coming years, from approximately $16 billion in 2008 to more than $57 billion by 2014.

The market for connected electronics will be estimate of $90 billion in five years (2014).

The indoor air quality (IAQ) equipment market was valued at $3.6 billion in 2005 and is expected to reach $10.4 billion by 2011, a 5.2% average annual growth rate (AAGR) over the next 5-year period.

WideTag’s Team

Founders

Core

Advisors Engineers RtLLeandro Agro’ (CEO | Milan)Roberto Ostinelli (CTO | Como)David Orban (Chief Evangelist | Bergamo)

Luca Perugini (Biz dev | Milan)Matteo Daste (Counsel | San Francisco)

Alex Papanastassiou (Financial | Bruxelles)Carlo Maria Medaglia (Academic EU | Rome)Fabrizio Capobianco (Strategy | Silicon Valley)Giuseppe Taibi (Mobile | Boston)Joi Ito (NetCulture | Abu Dabhi, Japan)

Stefano Sanna (Mobile | Rome)Roberto Fraboni (Mobile | Sardinia)Aaron Brancotti (Math | Milan)Dario Violi (Frontend | Milan)Stefano Avenia (HW | Milan)Davide Casali (API | Milan)Michele Sciabarrà (Erlang | Bangalore)Antonio Tuzzi (iPhone | Sardinia)

Cultural LeadershipFinancial Times New York Times Reuters CNN Adn Kronos WIRED Domus Glamour

Panorama Espresso Il Mondo Communication Arts Nòva 7thFloor Liquida ...

Advantages:

• erlang battle-tested in real large scale industrial products for years

• high concurrency [parallel processes - functional]

• truly distributed platform [message passing]

• fast on multicore servers

• fault tolerant [Erlang flagship project: 99.9999999% uptime ~ downtime 5.2 min/year]

Disruptive Technology

“The shift from single to multiple core and the need for fault tolerant, distributed and scalable systems will have

to be undertaken by concrete efforts in software optimization and programming techniques in order to fully unleash the power of new hardware solutions and

to satisfy the forecoming requirements of IoT.”

From CO2 detector “First Spime Ever” to WideSpime Framework

The Social Energy MeterEvolving the way people feel and use Energy at home.

The Social Energy Meter (SEM) enables the user to measure her real-time energy consumption.

This is visualized in relation with all other users participating in a social network, working towards a common goal of reducing energy use, and carbon emissions.

The SEM application suite is a perfect synthesis of the iPhone application, an open developer and user infrastructure, and the OpenSpime technology.

There are also opportunities for cross-, and up-selling for the clients that adopt the SEM application, such as in the purchase of carbon credits.From the welder to iPhone

WideNoiseWideNoise to let all familiarize with the concept of spimes

What is WideNoise? It is an OpenSpime inspired iPhone application. With WideNoise you can monitor the noise levels around you, everywhere you go. You can also check the online map to see the average sound level of the area around you. Do you live in a “sleeping cat area” or in a more noisy “rock concert area”?

We hope that WideNoise will be successful in illustrating with its example a series of possible applications on the iPhone, which is a wonderful, human powered and dispersed spime.

http://www.core77.com/blog/featured_items/greener_gadgets_2009_the_winners_12756.aspGreener Gadgets Design Competition

WideTag is part of the Apple iPhone Developer Program, TOP-IX Development Program (Turin, Internet Exchange) and of SUN Microsystem’s Startup Essentials.

www.widetag.com

thank you!